Christophe Richon Email & Phone Number

Lyon Et Périphérie

Lyon

Lyon, Auvergne-Rhône-Alpes, France

Brussels

Supporting the association of leading European wire and cable manufacturers in the environment and climate transition

Lyon

Lyon, Auvergne-Rhône-Alpes, France

Accompagnement des étudiants dans le programme Agir pour la Planète

Lyon, Auvergne-Rhône-Alpes, France

Région De Lyon, France

Teaching marketing topics to MSc and MBA students in English and in French

Région De Lyon, France

Driving marketing and innovation activities for Nexans's Building & Territories business in Europe and North America

Région De Munich, Allemagne

• Within the management team of the business unit Lighting Solutions (sales €423m), in charge of strategy, marketing and communication for EMEA, Asia and North America:
• Strategic development on our key markets (including external growth)
• Digitalisation of marketing and communication
• Implementation of “solution selling” and “vertical markets” approachesAchievements: strategy redesign for the BU on all three continents; upgrade of digital communication; conversion of the sales force to a.

Région De Lyon, France

• Lux Fit is a human-size organisation advising and training people on marketing and strategy, from local to international level.
• Product/service communication and strategy
• Management of product/service development and other marketing projects
• Market researches
• Design and implementation of training programmes
• Competence outsourcing and coordination: we have partners in industrial design, market survey, communication, graphic design, web design, architecture, lighting design, personal development, recruitment, financing.

Lyon

In charge of market-related contents for the newly launched Advanced Master's in Urban Lighting.Also delivering the trade-focused English courses for this degree.

Région De Lyon, France

Delivering marketing courses to Master's level students in English (ERASMUS programme).

Development of the outdoor luminaires portfolio for the EMEA region with a strong focus on the LED solutions.Support & development of the sales team in the outdoor lighting applications.Proposal and execution of GE Lighting's outdoor strategy in the region.

Région De Rouen, France

Part-time teaching in the Marketing master's, focussing on industrial marketing.

• Creation of an organisation dedicated to training 500 employees and promoting the Thorn brand to customers through training and demonstration programmes (current budget € 800k.).
• Define the training programmes for employees and customers.
• Recruit the tutors (internally and externally), and gradually the dedicated Academy staff.
• Specify and manage the creation of two competence sharing centres in Europe (investment € 5300k).
• Lead the project team (6 people) spread out throughout Europe, gathering multiple competences: communication, lighting application, human resources, marketing. Achievements: creation and implementation of the sales.

• Management of the Outdoor lighting product portfolio worldwide (sales TO € 138m) for the Thorn and Zumtobel brands.
• Define the product strategy of the company on the Outdoor lighting market
• Manage the European product marketing team (8 people) alongside the three main application segments: Road, Sports and Urban Lighting
• Propose and implement the product plan, from needs identification to product launch.
• Define and implement the marketing strategy for Outdoor lighting, in close cooperation with sales and marketing colleagues.
• Formulate and drive the yearly sales and marketing budget for Outdoor lighting. Achievements: recruitments and development of the product marketing team; definition and validation of the first 5-year product roadmap.

• Management of the « City Beautification » segment (urban lighting, T.O. 58 M€) in Europe.
• Define the marketing strategy of the company on this market segment:
• Implement the business plan and the marketing plan: - Establish the budget with the national sales managers; - Control the price policy; - Achieve the strategic management of the product portfolio.
• Define and drive the communication strategy for the segment.
• Manage the product marketing team (4 people).
• Lead and coordinate the European marketing team.

• Portfolio management for four electrical fitting ranges (switches, sockets,... - €30 M TO), on the professional and DIY markets:
• Study the markets: qualitative and quantitative research, marketing and competition monitoring, statistics.
• Formulate the needs: definition of the product specifications, sales estimates, price positioning.
• Follow the product developments: design, packaging, industrialisation.
• Prepare the launches: define the documents, assist and train the sales team, co-define the launch actions.
• Control the product life cycle: statistics monitoring, technical changes, removals, replacements.

• Communication for product ranges to professionals and DYIers. Annual budgets from 0.6 to 1.4 M€.
• Draft and propose the annual communication plan.
• Define promotion and advertising actions: launches, sales support,...
• Design and write: catalogues, brochures, story-boards.
• Control the production of tools: printed matters, video, stands.
• Define and manage the communication budget. Achievements: full introduction of two ranges; several stands (Batimat and Elec trade fairs); Arnould export catalogue.

Master'S, Marketing & Communication

Activities and Societies: Choeur et Orchestre des Grandes Ecoles, Junior Entreprise

Mba, Management