Christopher Ingrao Email & Phone Number

New York, NY, US

New York, New York, US

New York, New York, US

• Oversees the media mix of paid and organic digital demand generation channels including SEO, Paid Search, Paid Social Media, and Directories
• Owns the daily execution of channel operations and optimization from end to end
• Owns the strategy and implementation of all SEO and SEM initiatives and facilitated the implementation of new SEO software
• Owns the Paid Social Media channel and owns cpc campaign execution on LinkedIn, Facebook, Instagram and Twitter
• Goaled on inbound sourced opportunities and in 2019 to date has driven over 2,500 new business opportunities and over $5M in closed ARR
• Collaborates with inbound sales team to create marketing/sales alignment and efficient lead-qualification workflows

New York, New York, US

Philadelphia, Pennsylvania, US

• Manages end to end lead capture, lead management, database segmentation and marketing automation activities via Marketo
• Establishes and maintains scalable data quality best practices and oversees Marketo’s integration with our CRM (Salesforce)
• Oversees the execution of in-house paid demand generation campaigns (SEM and paid social)
• Manages the relationship with third party lead generation partners for content syndication and paid email campaigns
• Executes all email marketing campaigns and analyzes/reports on their efficacy
• Oversees marketing attribution analysis via Salesforce and Marketo reports and provides revenue driving insight

New York, New York, US

• Oversees all web optimization and B2B lead generation campaigns for Mondo owned web properties
• Manages SEO content strategy and implementation through the use of content analytics and SEO insights (tools: HubSpot, BrightEdge, Google Analytics)
• Provides weekly, monthly, and annual analysis of site performance, lead generation, social analytics, and other business KPIs
• Works on SEO and analytics client projects for MondoLabs (client-facing)
• Coordinates all Mondo email marketing strategy and marketing automation lead nurture campaigns
• Assists in monthly closed loop reporting utilizing Salesforce

Arlington, Virginia, US

• Serve as the community manager for the SocialWork@Simmons/Counseling@Northwestern brands and oversee all content strategy, curation, and day to day implementation spanning social media platforms and our program blogs
• Work closely with Brand Managers to establish the voice of the SocialWork@Simmons brand and communicates that voice effectively through engaging content to establish community, awareness, and build organic student leads.
• Measure the impact of organic content on key performance indicators using google analytics and other content analytics tools
• Conduct influencer outreach to build links and engagement around published content
• Perform market research around topics most relevant to the social work vertical and use said research to inform a greater content strategy

Arlington, Virginia, US

• Plan and develop content across our University partner branded microsites in order to generate quality leads and enroll students through organic search
• Conduct Search Engine Optimization research using Google analytics and other SEO tools to compile keyword scorecards to help best inform content strategy and search engine rank position strategy
• Assist in performing conversion rate optimizing tests across our microsites to ensure our web assets are generating high lead volume and are converting leads to students
• Utilize WordPress and other content management systems to code and publish content across all microsites
• Conduct outreach across all of our education brands and build a diverse back- link portfolio and guest blog partnerships with authoritative websites