Chris Edwards Email and Phone Number
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As the Senior Director of Strategic and International Partnerships at the Los Angeles Rams, I leverage my 10+ years of experience in the sports landscape to create, sell, and grow successful partnerships across multiple revenue streams. My role encompasses leading the international commercialization strategy for the Rams in four key markets, creating go-to-market strategies for high-value categories, and supporting the growth of existing partnerships through innovative platforms and ideas.With a passion for sport and a background as a national-level rugby player and coach, I understand the power of sport to connect brands and fans at an emotional level. I have a proven track record of developing new business, managing diverse accounts, and working collaboratively with internal and external stakeholders to meet organizational targets. I am confident, dedicated, and always looking to challenge myself and my team to achieve excellence and deliver value.
Los Angeles Rams
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Senior Director, Strategic And International PartnershipsLos Angeles Rams Nov 2022 - PresentAgoura Hills, Ca, UsVertical lead for three marquee revenue streams within the Rams Partnerships department, including: ~ International Partnerships: Establishing and growing the Rams commercial footprint through partnerships in our four IHMA ("International Home Marketing Areas") markets: Australia, New Zealand, Mexico and China. ~ Strategic Categories: Creating go-to-market strategies and new business opportunities within our most-valued open and newly emerging categories to create game changing, long-lasting partnerships. ~ Strategic Accounts: Supporitng continued growth of our existing partnerships through new platforms, partner verticals and innovative ideas.~ Media & Entertainment: Leading our revenue strategy around Gaming, Theatrical, Streaming, Music and TV partnerships as we bring Hollywood to the #RamsHouse.
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Director, Strategic And International PartnershipsLos Angeles Rams Apr 2022 - Nov 2022Agoura Hills, Ca, UsWithin my current role, I split my time between two revenue generating positions: 1. Leading new revenue generation for the Rams strategic accounts and marquee categories within our Partnership Sales team. 2. Building and executing the Rams International Commercialization strategy within the Australia, Mexico and China markets as part of the NFL's International Home Marketing Areas initiative (IHMA)
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Director, Partnership SalesLos Angeles Rams Nov 2021 - Apr 2022Agoura Hills, Ca, Us
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Senior Manager, Partnership SalesLos Angeles Rams Jun 2019 - Nov 2021Agoura Hills, Ca, Us
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Director, Integrated PartnershipsFanduel Jun 2017 - Jun 2019FanDuel is the largest sports gaming platform in the US, combining daily fantasy sports, sports betting and sports content into a one stop shop for entertainment. With over 8M+ users fueled on a shared passion, FanDuel is a part of the conversation for every sporting tentpole across the US calendar. Our Integrated Partnerships team create unique, bespoke partnerships around FanDuel's digital and sponsorship platforms across the NFL, MLB, NBA, NHL, Golf, EPL and more, working with leading brands to create high value partnerships.
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Head Coach - Rugby UnionNew York Athletic Club Nov 2015 - Jun 2019New York, Ny, UsHead Coach of NYAC Rugby. I work with a team including former US Eagles Head Coach Mike Tolkin, competing in the Div 1 National Competition in the US. Our team features current and former US Eagles, PRO Rugby select members and international players in New York City. * 2016/2017 ARP Division 1 Champions * 2016/2017 National Championships Finalists -
Manager, Business Development & Strategic PartnershipsNew York Road Runners Jul 2015 - Sep 2017New York, New York, UsNYRR’s Business Development & Strategic Partnerships team is responsible for generating and garnering corporate revenue, value and promotion for NYRR in exchange for marketing and advertising benefits to our partners. We seek to match the needs of NYRR with our partners’ and their various objectives, overseeing a calendar of running events including the TCS New York Marathon, one of the largest events in worldwide sports. My role has a dual focus responsibility, managing key accounts alongside building new revenue streams through new partnerships, prospecting and sales for the TCS New York City Marathon and other NYRR events. -
Commercial Partnerships ExecutiveParramatta National Rugby League Club Feb 2013 - Jul 2015Parramatta, Nsw, AuThe Parramatta Eels are a professional Rugby League Football team that play in Australia’s premiere competition the National Rugby League (NRL).My role encompassed all levels of sponsorship commercialisation, from new business development, to major account servicing and operational inventory management including signage, digital assets and game day engagement activations. My key responsibilities included but were not limited to; - Prospecting new leads through market research, industry knowledge and networking- Creating bespoke partnership packages through client briefs, objectives and budgets - Sales of sponsorship properties and corporate hospitality to existing and potential clients - Account management, renewal and upsell to existing partners - Commercial management of digital inventory across website advertisements, social campaigns and member EDMs - Control of signage design, production and installation to meet client objectives - Additional game day responsibilities including hospitality servicing, creation and implementation of fan engagement activations and match day sponsorships -
Account ExecutiveOctagon Mar 2012 - Apr 2013Stamford, Connecticut, UsOctagon is a global sports marketing agency that leverages sporting teams, events and personalities with iconic brands through fans passion and emotional connection. My role as an Account Executive at Octagon Australia largely focused on brand activation, consumer engagement and campaign management for some of the largest FMCG brands in the Australian market in Budweiser and XXXX Gold. My involvement in XXXX Gold , Lion’s flagship brand, gave me the opportunity to be significantly involved in a market changing activation at the ground level in the XXXX Island. This campaign saw us rent, design and operate an isolated “beer retreat” on the Great Barrier Reef, where XXXX Gold drinkers could win the opportunity to bring three of their mates for a unique consumer experience.The XXXX Island campaign, which received national acclaim for the success of the engagement and word of mouth traction, saw XXXX Gold rise to the number one beer in the Australian market. My role across the Budweiser brand saw me work alongside our marketing team to orchestrate the Bud Icon Bar Programme - An Australia wide, brand development activation for trial and awareness of Budweiser, delivering in 80+ venues.My key roles included: - Management of Brand Ambassadors- Scheduling, training and sales reporting- Client liaison and relationship management between venues, suppliers and third parties - Budweiser Australia social media community planning, copy writing and eDM traffic building. - Management of drive to purchase communications and POS advertisement production- Coordination and implementation of Sydney based Budweiser Poolball Tournament -
Marketing CoordinatorEastern Suburbs Rugby Football Club Aug 2010 - Mar 2012Easts are a semi-professional Rugby Union club in the Shute Shield; Australia’s longest standing premier division competition. My role saw me working with directors, sponsors and key football stakeholders to manage the online communications of the club, ensuring the consistency of Eastern Suburbs online marketing image with it’s on and off field club perception. My responsibilities included:- Web site content control, design and maintenance - Copywriting and content creation for social and website articles - Traffic analysis and reporting to relevant stakeholders - Fan and member information delivery through social networks - Corporate partner liaison and digital branding delivery
Chris Edwards Skills
Chris Edwards Education Details
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UnswMarketing & International Business
Frequently Asked Questions about Chris Edwards
What company does Chris Edwards work for?
Chris Edwards works for Los Angeles Rams
What is Chris Edwards's role at the current company?
Chris Edwards's current role is Senior Director @ Los Angeles Rams | Driving Strategic Partnerships, Global Growth.
What is Chris Edwards's email address?
Chris Edwards's email address is ce****@****yrr.org
What is Chris Edwards's direct phone number?
Chris Edwards's direct phone number is +121254*****
What schools did Chris Edwards attend?
Chris Edwards attended Unsw.
What skills is Chris Edwards known for?
Chris Edwards has skills like Sponsorship, Marketing, Sports Marketing, Event Management, Marketing Communications, Social Media, Marketing Strategy, Sales, Social Media Marketing, Account Management, Brand Development, Copywriting.
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