Director, Brand And Consumer Marketing
Current
Sep 2024 - Present
AeroLeads people directory · profile
Chris Fitzgerald Email & Phone Number
General Manager | Strategic Partnership Management | Servant Leader | National Customer Sales | Brand Marketing | Commercial Strategy
at
National Peanut Board
1 work email found
@coca-cola.com
3 phones found area 404
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
General Manager | Strategic Partnership Management | Servant Leader | National Customer Sales | Brand Marketing | Commercial Strategy
Location
Atlanta Metropolitan Area, United States, United States
Who is Chris Fitzgerald? Overview
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Quick answer
Chris Fitzgerald is listed as General Manager | Strategic Partnership Management | Servant Leader | National Customer Sales | Brand Marketing | Commercial Strategy at National Peanut Board, based in Atlanta Metropolitan Area, United States, United States. AeroLeads shows a work email signal at coca-cola.com, phone signal with area code 404, and a matched LinkedIn profile for Chris Fitzgerald.
Chris Fitzgerald previously worked as Director, Brand and Consumer Marketing at National Peanut Board and Senior Strategy & Partnerships Lead, Sales Center of Excellence at Kellanova. Chris Fitzgerald holds Bachelor Of Business Administration - Bba, Marketing from University Of Georgia - Terry College Of Business.
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Email format at National Peanut Board
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{first_initial}{last}@coca-cola.com
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Profile bio
About Chris Fitzgerald
Accomplished general manager passionately inspiring consumers to connect with global portfolios including Coke, Red Bull, Muscle Milk, Pepsi, Starbucks, and Kellogg's. Expertise driving profitable growth thru translating insights into market strategies, creating game-changing value accelerating iconic brands & scaling emerging innovation, leading customer teams, cultivating strategic partnerships & sports assets, and amplifying omni marketing solutions. Fueled by the pursuit of community enrichment, sustainability advancement, and servant leadership to enhance cross functional talent.Key Proficiencies:* General Management: Multi-Year Plan Development & Implementation | Customer & Franchise Leadership | Sales Negotiation | Partnership, Brand, Experiential Management | Influential Communication* Strategic Growth Driver: Occasion-Brand-Price-Package-Channel Optimization | Innovation Strategy-Execution | Shopper Marketing | Omnichannel Strategist | Go-to-Market Investments | Sports Marketing* Analytical Acumen: Change Management-Adaptability | P&L Budget Ownership | Trends & KPI Metrics | Supply Chain Solutions | Creative Problem Solver* Culture Cultivator: Cross Functional Team Leadership | Talent Development | Community Philanthropy | #JustHaveFun
Listed skills include Email Marketing, Copywriting, Marketing, Advertising, and 58 others.
Current workplace
Chris Fitzgerald's current company
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12 roles
Chris Fitzgerald work experience
A career timeline built from the work history available for this profile.
Senior Strategy & Partnerships Lead, Sales Center Of Excellence
Responsible for the North America portfolio customer strategy, delivering National sales teams with incremental innovation & capability growth agents, while managing strategic business partnerships & activations within $100MM budget. Uniquely operated with horizontal lens across all category brands, with primary focus against four #1 global category.
Nov 2023 - Jun 2024
Senior Director, Commercial Strategy & Operations: Total Beverage Portfolio
Selected as member of the Presidential leadership team within Coca-Cola’s largest Global operating unit, leading commercial strategy and operations to accelerate total beverage growth across all channels and routes to market during conditions that demand both precision and agility. Significant focus against innovation, influencing long range business plans.
Dec 2020 - Nov 2023
Director, Usa Commercial Strategy & Innovation: Powerade + Vitaminwater
Responsible for the commercial & innovation strategy for Coca Cola North America's $2B+ Active Hydration portfolio (POWERADE + vitaminwater), demonstrating elite business acumen in development of multi-year commercial strategy, joint business plans, and innovation optimization across all channels of engagement.
Jan 2019 - Dec 2020
Director, Usa Category Commercialization: Fairlife Portfolio + Emerging Brands
Responsible for the North America commercial & innovation strategy for fairlife, Core Power, ZICO, Hubert's Lemonade, Peace Tea, Illy Coffee, and more, successfully integrating emerging brands into system strategic plans for the first time, via development of category-specific retail, FSOP, ecomm, natural plans.
Jun 2016 - Dec 2018
National Retail Sales, Kroger
Responsible for strengthening customer partnerships to effectively sell and negotiate Coca-Cola’s full beverage portfolio and national programs across Kroger’s critical Southeast, Southwest and Ohio HQ divisions. Achieved Best of Best honor exceeding customer plan, growing total DSD 10%, revenue 3.5%, volume 3%, profit 12%
Jul 2015 - Dec 2016
Regional Sales Manager - Food Service On Premise, Key Accounts, Prestige Partners
Responsible for total beverage portfolio sales execution across 4,000 local, regional, national FS&OP prestige accounts, managing, developing, and inspiring a new team culture of 15+ rising market development sales managers.
Jul 2014 - Aug 2015
Brand Manager - Muscle Milk
- Architect of brand strategy, annual plans, P&L development resulting in $450M company acquisition.- Drove retail partnership integration for Kroger, Walmart, Publix, QT, RaceTrac, Mapco, BI-LO, Walgreens, etc incorporating brand innovation, national assets, pro athletes, collegiate properties- Negotiated 100+ annual event activations, athlete contracts.
Mar 2010 - Jun 2014
Marketing And Sales Manager
-Launched Red Bull Energy Drink Category, and innovations including Sugarfree, Shots, Cola, Multipacks-Brought the brand to life thru strategic channel plans, customer marketing leadership, region asset integration, influencer-athlete relationships, media campaigns, experiential wiiings management-Increased selling availability thru development of trade.
Jan 2000 - Mar 2010
Director, National Accounts
-Assisted in creating Impact Group as a start-up company (subsequently acquired by Havas Euro RSCG)-Customized national strategies to launch RTD Frappuccino via Pepsi-Starbucks North American Coffee Partnership-Developed & Managed experiential program, including staff of 100+ direct reports across North America-Generated 20% incremental volume by.
Jun 1998 - Jan 2000
Sports Marketing Partnerships
-Designed promotional packages for the company’s top professional athletes and media personalities-Developed sponsorship packages for BellSouth, Mercedes-Benz, SmithKline Beecham, and Dial-Planned logistics, developed look and feel, and managed corporate hospitality suites for the NCAA, NASCAR, Keebler, and Aquafresh-Developed point of purchase displays.
Dec 1996 - Apr 1997
Partnerships & Operations Manager
-Responsible for increasing sales via day-to-day event operations and on-site event management -Created advertising campaigns for Olympic merchandise, food vendors, and nightly entertainment acts for 85 Olympic vendors located adjacent to Centennial Olympic Park
Apr 1996 - Sep 1996
1 education record
Chris Fitzgerald education
-
University Of Georgia - Terry College Of Business
FAQ
Frequently asked questions about Chris Fitzgerald
Quick answers generated from the profile data available on this page.
What company does Chris Fitzgerald work for?
Chris Fitzgerald works for National Peanut Board.
What is Chris Fitzgerald's role at National Peanut Board?
Chris Fitzgerald is listed as General Manager | Strategic Partnership Management | Servant Leader | National Customer Sales | Brand Marketing | Commercial Strategy at National Peanut Board.
What is Chris Fitzgerald's email address?
AeroLeads has found 1 work email signal at @coca-cola.com for Chris Fitzgerald at National Peanut Board.
What is Chris Fitzgerald's phone number?
AeroLeads has found 3 phone signal(s) with area code 404 for Chris Fitzgerald at National Peanut Board.
Where is Chris Fitzgerald based?
Chris Fitzgerald is based in Atlanta Metropolitan Area, United States, United States while working with National Peanut Board.
What companies has Chris Fitzgerald worked for?
Chris Fitzgerald has worked for National Peanut Board, Kellanova, The Coca-Cola Company, Cytosport, Inc., and Red Bull.
How can I contact Chris Fitzgerald?
You can use AeroLeads to view verified contact signals for Chris Fitzgerald at National Peanut Board, including work email, phone, and LinkedIn data when available.
What schools did Chris Fitzgerald attend?
Chris Fitzgerald holds Bachelor Of Business Administration - Bba, Marketing from University Of Georgia - Terry College Of Business.
What skills is Chris Fitzgerald known for?
Chris Fitzgerald is listed with skills including Email Marketing, Copywriting, Marketing, Advertising, Blogging, Social Media, Social Media Marketing, and Public Relations.
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