Formulytic provides B2B SaaS Executives value through stack optimization and high-level, strategic insight, giving the ammo needed to prove marketing, sales, and customer service departments' value to stakeholders.

I managed all marketing requirements for seed stage startup. Requirements include utilizing traditional and digital marketing to grow marketing qualified leads (MQLs) and customer base. -Increased MQLs 40x with a brand new lead gen strategy-Helped implement sales qualification and customer success strategy-Designed and built new website and branding for Flywheel.io-Increased website sessions 73% quarter over quarter (QoQ)with new website-Increased direct traffic 50%, paid traffic 100%, organic traffic 13%, email 32%, and social 178% QoQ & since -launch of new website-Implemented marketing automation with Salesforce on limited budget-Salesforce Admin

- Identify key performance indicators for digital content, properties, and campaigns- Provide marketing team with KPIs to identify areas for improvement- Campaign tracking against defined KPIs- Create testing strategies across digital properties to measure and increase the number of users who take the defined desired action- Leverage quantitative and qualitative data to identify consumer needs, channel preferences, and areas of opportunity to generate testing hypotheses, including conducting user experience analysis and surveys to collect data for hypothesis formation and validation- Drive individual tests from initial hypotheses through execution, translating results into actionable insights and recommendations- Review website analytics to understand current and historical situations- Create advanced SEO strategies across all web properties- Apply SEO best practices to develop strategic recommendations to consistently improve our online marketing efforts- Work with team members to identify and troubleshoot SEO issues- Create a CRO plan and test new marketing programs to enhance SEO efforts, including A/B testing.- Create & Review CRO optimization recommendations to ensure quality and cohesiveness - Digital marketing strategy- Blog writing- Demand generation, marketing automation and nurture- Project management - PPC management- Microsoft PowerBI

Provide clients with enhanced, technically relevant content strategies to drive their business.Evaluate business objectives and content requirements to create content strategies, taking into consideration website content, social media and organic search results. - Part of Brandpoint's blog strategy & management team- Created Brandpoint's social media strategy and social media management offering.- Create content marketing strategies for companies of all sizes and all industries.- Grow website traffic through SEO best practices, for all clients.- Help grow companies' organic traffic by, on average, 48% within 3 to 6 months.- Utilize an owned, paid & earned strategy for clients.- Breakdown consumer data within Google Analytics, Google Search Console, Hubspot, and Marketo - Marin Software experience- Adwords management for Brandpoint and clients- Content amplification management for Brandpoint and clients- Startup experience- Codecademy: Make a website (HTML & CSS) and PHP- Bootstrap knowledge- Google Adwords Certified

• Analytically monitored Manna Freight Systems, Inc.'s (“Manna”) marketing plan and prepared weekly and monthly executive reports • Helped create and manage Manna’s social media strategy• Managed Manna’s SEO strategy through Raven Tools• Managed weekly/monthly reporting• Created and managed content marketing strategy for 5 brands• Contact for all outside vendors• Created and sent email campaigns externally and internally in a weekly newsletter through Constant Contact• Actively and appropriately issued tweets to engage or alert users to Company activity• Used Google Adwords, Search Console and Analytics tools to efficiently utilize Manna’s advertising budget• Designed advertisements for specific promotions and direct mail campaigns• Salesforce.com admin for all accounts, leads, reports, and dashboards for sales team• Implemented Manna’s public relations procedures through PitchEngine.com• Wrote and maintained Manna’s blog: Manna.com/roominations• Created business cases for various, relevant expenditure requests • Handled budget requirements for online campaigns• Helped design new Company websites• Experience with Adobe Business Catalyst • ClickZ Academy student SES San Francisco. Content Marketing: Implementing a Winning Program and Advanced Keyword Research & Management.

Sold digital and paper advertising to small and medium sized companies.