Director Of Editorial And Content Strategy
CurrentCurrent Role• Oversee all editorial, marketing and promotional materials, including content on digital platforms and at the company's trade shows, including the New York Produce Show and Conference. • Create educational content and hire speakers for sessions and panels at the New York show.• Write press releases on breaking news and speaker announcements for the New York show.• Lead all social media outreach strategy and campaigns, including posting companywide updates.• Promote our company and connect with industry leaders at fresh produce events across North America. • Develop and implement editorial strategies for print and digital publications that build the Phoenix brand.• Help build yearly editorial calendar and analytics to help track readers, subscribers and attendees.• Write press releases on major magazine campaigns, including 40-under-40 and Innovation awards.• Provide final proofs of content for Produce Business magazine and other digital publications.• Collaborate with sales team on growth strategy and increasing advertisers, sponsors and subscribers.• Provide support to chief executive on all content- and show-related matters.Former Managing Editor role• Direct and supervise all aspects of the company’s industry-leading Produce Business magazine.• Oversee and proofread all content and editing of digital publications in the U.S. and U.K.• Coordinate all story assignments and production with editors, freelancers, and graphic artists.• Provide editorial leadership and operations support at the New York and London Produce Shows.• Direct editorial on two major marketing campaigns - our Innovation and 40-under-40 Awards.• Write all social media posts with hashtags of staff-written copy for our UK publications.• Write monthly news briefs and occasional feature stories for print and digital products.• Design high-impact covers for the monthly Produce Business print publication.