• Establish and maintain brand standards across all internal communication and marketing• Craft written and visual content through press releases, social media, case studies, and presentations• Support proposals with custom exhibits for project approach and sophisticated schedules• As part of 2021 rebrand, developed company tagline: A Tradition of Designing the Future• Pitched firm projects for placement in issues of Engineering Inc. magazine in 2022 and 2023• Nominated by my peers and awarded the 2023 Wooten Community Champion recognition• Selected by the ACEC/NC Board of Directors to win their logo update contest in early 2024

• Researched and authored blogs, whitepapers, email campaigns, and social media posts• Drove growth of LinkedIn audience by 48% through engaging content to generate B2B leads• Doubled publishing rate of blogs and increased originally researched whitepaper production• Designed successful action plan for marketing intern, mentoring her growth and development• Re-imagined planning and reporting systems to manage content and measure performance

• Guided marketing strategy for statewide Community Development Financial Institution• Authored media releases, blogs, success stories, landing pages, and executive talking points• Ensured advertising and external messaging were aligned with visual brand and mission• Used the Adobe Creative Suite to design and write the FY18 Annual Report in its entirety• Planned and executed public events bringing together entrepreneurs and community leaders

Consulting for small businesses.

My responsibilities expanded beyond the primary function of social media specialist to include achievement of broader public relations, marketing, and advertising goals.• Supported senior leadership with legislative relations including executive presentations• Collaborated to shift PR from statewide posture to a regional focus to achieve greater coverage• Interviewed big winners, drafted and pitched news releases, managed social media program• Used InDesign to generate 100 custom print brochures with county-specific totals to education• Rewrote beneficiary impact section of the website with county-specific totals to education

• Persuaded senior leadership to let me pilot a social media program which was successful• Managed day-to-day program for the then-$2.5 billion statewide sales organization• Continued to perform Public Information Officer duties until that position was filled• Generated engaging content as a national leader among lotteries on social media• Presented at industry conference on conversion of traditional and social media

• Interviewed major lottery winners to gather the details of their stories• Crafted and distribtued multiple press releases statewide on a weekly basis• Produced print and digital content for internal and external audiences

• Wrote advertorial and human interest features for print and online publications• Developed broad range of graphics and laid out pages and entire special sections• Served as editor and page designer of Sunday CareerBuilder section

• Provided consulting and graphic design to small businesses and artists• Established an online music forum that grew to more than 4,000 members worldwide• Trailblazed use of MySpace for local nightclubs to drive sales increases

Handling valuable accounts such as GlaxoSmithKline and The American Kennel Club, I was responsible for successful completion of customized graphic tradeshow exhibits for customers. This included writing proposals, client communications, graphic design and vendor timetable management.