Chris Cleary Email & Phone Number

• Provide comprehensive expertise in developing and executing strategic business planning, audience development, partnership strategy and revenue growth utilizing digital platforms and devices.• Provide tactical procedures to develop and deepen the relationship with consumers via social media platforms to revitalize market activities that foster dialogue, community and brand loyalty.• Advise companies and brands in devising and implementing digital initiatives for product development, social media, quality assurance, best practices and e-commerce.• Work with internal teams to identify scalable consumer needs that can be capitalized upon through game changing digital marketing campaigns while tracking performance analytics to improve marketing and branding strategy.• Translate current and evolving business goals into a maintainable product vision and roadmap utilizing emergent technologies to shape the process from product development to end user experience.

White Plains, Ny

• Key member of qualitative research team in providing differentiating and actionable consumer insights that drive brand loyalty and business growth for client base including Disney Channel, ABC Family, HomeGoods, Sam Adams and Schweppes.• Assess client business objectives and develop all aspects of materials for the project, including screeners,homework, questionnaires and discussion guides.• Analyze primary and secondary data to identify key business challenges addressable via marketing efforts.• Develop and manage all elements of post project reports including key findings, actionable insights, multimedia integration, opportunities and strategic recommendations.• Drove digital insights related to online behavior, video viewing and mobile app usage for Disney Channel which led to a redesign of the UI, resulting in a significant increase in traffic and engagement across all digital platforms.• Utilized proprietary online qualitative research platform to better understand the various triggers that drive HomeGoods shoppers to think about decorating and organizing their homes.

Defined the digital strategy and drove the development of the first digital platform with social integration to stream live webcasts of premier action sports events from around the world. Acquired by Metacafe, Inc. in 2010.• Led cross-functional teams responsible for product development & management; user experience; marketing/promotions; mobile; e-commerce; social media; analytics; and advertising & affiliate partnerships.• Devised, implemented and monitored user acquisition/engagement/retention efforts utilizing quantitative & qualitative KPIs through social media, web/mobile analytics, SEO and SEM.• Negotiated and secured strategic partnerships and managed all aspects of partner relationships including communications, marketing efforts and action plans to ensure business goals were met and surpassed.• Fostered ongoing initiatives with distribution channels and end users, which resulted in growing and retaining a highly engaged audience, outperforming the action sports digital properties of ESPN and NBC Sports.• Devised innovative sponsorship approach providing marketers a 360-degree solution through online, offline, and mobile exposure for Go211’s roster of sponsors.• Increased Go211’s brand engagement and loyalty across its digital properties while driving traffic on-site to the various sporting events which Go211 partnered with by developing impactful marketing & promotional campaigns utilizing Go211’s array of assets.• Effectively communicated and collaborated with the executive team, Board of Directors and investors to identify digital opportunities while assessing the risks & benefits of each in order to achieve the stated business goals.

Led all affiliate partner B2B and B2C distribution and marketing efforts for AOL Broadband within the Midwest region.• Drove AOL Broadband distribution +35% by devising and executing marketing campaigns with leading broadband distribution partners.• Built and led a team of high-achieving professionals which consistently exceeded the national average in key metrics among all regions, including customer acquisition and retention.• Managed AOL Broadband brand strategy and direct-to-consumer marketing initiatives across multiple touch points.

Managed the retail and CPG verticals to define and execute go-to-market business development strategies. Successfully created and launched multi-platform campaigns for leading brands to leverage online and offline marketing tactics to measurably grow their business.

Developed sales strategy and overall sales goals, in collaboration with the Sr. VP/Ad Sales, during the start-up process. Negotiated and secured advertising and sponsorships for fully integrated merchandising and marketing packages across a broad client base.

In at the beginning, was a member of the team which developed sales planning structure and enhancements including product placement within the network’s live programming and managed brand allocations and delivery for assigned accounts.

Analyzed broadcast and cable programming across all dayparts to match client's target audience with available television vehicles.

Ba, English

Education record