• Conceptualized compelling ad campaigns for global programmatic with impressions, VCR, and clicks doubling industry averages for boosted engagement.• Enhanced content with thought-provoking subject lines and dynamic CTAs, increasing email open rates by 20% and doubled click-through rates, resulting in over $1 million raised for non-profits.• Developed distinct brand voices and stories for various clients, curating targeted messages to reach and resonate with specific demographics.• Crafted compelling copy for digital display ads and video scripts for high-level clients.• Wrote scripts for streaming platforms, enhancing audience engagement and campaign visibility.• Collaborated with content teams to elevate copy for maximum effectiveness, driving client engagement and donations.• Led and mentored writing teams, coaching writers to improve strategic writing and achieve campaign goals.

• Developed and executed high-level content for diverse industries (finance to pharmaceuticals), including SEO blogs, whitepapers, press releases, and social media posts, enhancing client brand identities and marketing strategies.• Led innovative marketing campaigns tailored to specific audiences, driving website traffic to clients’ pages and refining landing page copy, resulting in a 30% increase in conversion rates.• Managed a creative team, implementing targeted marketing tactics (PPC, targeted ads, content marketing) to improve user engagement and ad content optimization, boosting click-through rates by 26%.• Revitalized email marketing strategies with tailored content and compelling subject lines, increasing open rates by 38% through creative copywriting and effective segmentation.• Conceptualized and executed successful email marketing campaigns, doubling program purchases in one month (9 to 18), achieving a $65,000 ROI for a top client.• Applied customer behavior insights and A/B testing to refine ad copy and visuals, enhancing audience interaction and engagement.

• Created and published written assets for various clients, including digital content such as blogs, white papers, web pages, presentations, social media posts, sales pages, brochures, and other written collateral.

• Developed compelling product narratives and brand voices, creating digital marketing content and packaging/label copy for the launch of 20 private label brands across Bed Bath & Beyond, buybuy BABY, and Harmon Face Values (40,000+ SKUs) stores and eCommerce channels.• Implemented lead-generation strategies to drive conversions, producing content for email marketing, campaigns across all channels, online ads, and landing page copy.• Increased conversion rates to 11% across websites, apps, marketing campaigns, and digital ads by curating engaging narratives, creating website content, optimizing UX writing for site and brand apps, and crafting persuasive product descriptions.• Boosted discoverability and organic website traffic by 30% through effective SEO strategies and thorough keyword research. Generated impactful digital ads (carousel, retargeting, and social media posts) and provided valuable content such as articles, listicles, guides, and blogs for customer education.• Managed a team of 10 copywriters, including hiring, supervision, and conducting workshops to teach best copywriting practices. Helped junior writers increase production by 20% with a less than 5% error rate.• Improved website click-through-rate (CTR) to 17% by refining calls-to-action (CTAs), strengthening headlines, and optimizing copy.• Drafted corporate communications for PR and HR purposes, including business updates and team-building activities.

• Wrote 60+ product descriptions a day, and created SEO website content in alignment with brand voice and style guides.

Popular Brands/Companies include: Farmer’s Fridge, MVMT Watches, SIGVARIS, Investopedia, GAF, Thermo Fisher Scientific, Epic Design Labs Digital Agency, Marketsmith inc. Marketing Agency, Dittman Incentive Marketing, Eviva eCommerce, Lowe’s, SHREDZ, Cottrell Title & Escrow, IRA Title Pro, efizbo Real Estate, Cardano, IntelliMedia Networks, Independence Fund, Vrbo, and many more.• Generate blogs, white pages, and long form content based for SEO purposes and print material for distribution• Increase conversion rates to 10-15% for agencies and companies, improving eCommerce messaging while producing marketing campaigns, communications, landing page content, and digital ads; refining copy to improve the customer experience and influence purchases.• Function as a ghostwriter for CEOs and executives, creating all company communications, public relations material (press releases, advertorials, public statements, media requests), emails, and any other writing needs.• Write, edit, and publish short fiction as an author for print and ezine magazines, creating marketing reels for reader engagement, averaging 5,000 reads,1,00 shares, and 20,00 link clicks.• Boost direct response marketing with elevated copy, creative storytelling, and compelling prompts, improving response rate and engagement from customers with social media. • Implement effective strategies to separate brands from competitors, crafting creative campaigns from origination or creative briefs provided by company/agency.• Create taglines, develop product stories, and provide compelling content to funnel website traffic; reduce exit rate by 26% and pages per session by 5%.• Improve email open rate to 22% by enhancing marketing campaigns with creative drip emails, better subject lines, and clever abandoned cart emails.

• Generated $500,000 in revenue for the first year of nutraceutical launch by crafting all Amazon product listings for supplements and merchandise with optimized SEO, landing products on the 1st page of Amazon and Google search results • Networked, recruited, and hired graphic designers, marketers, and communications managers to assist in brand objectives and initiate campaign strategies• Collaborated with cross-functioning teams on creative direction and design layouts for digital ads, proofreading and editing with final decisions• Gained 12,000 subscribers for the monthly newsletter and 10,000 organic followers on social media by creating compelling content, social media posts for both Facebook and Instagram, print ads, and retargeting ads• Doubled email open rate in 1 month from 10% to 25% by generating effective subject lines and content for weekly email/marketing campaigns• Developed and outlined sponsorship and affiliate programs for increasing sales; recruited 15 sponsored athletes to promote brand awareness on social media

• Wrote engaging copy for UX designs and print ads.• Created digital content to motivate behaviors for different target markets, developing marketing personas.• Composed powerful headlines, taglines, and subject lines, all within FDA guidelines.• Researched accuracy of information, and maintained references and annotations cited in materials.• Crafted weekly emails for several clients, from beauty and cosmetics to internal communications; improved open rate by 20%.• Studied scientific material to develop copy concepts for pharmaceutical ads and collateral, always verifying statistics and sourced data.

• Developed voice and target audience for brands across all platforms; constructed all brand copy digital ads, and social media (Facebook, Instagram, Snapchat, and Linkedin).• Maintained reference library relating to assigned clients.• Crafted mood copy, headlines, subheads, taglines, and copy blocks for catalogs, magazines, and look books.• Created Google ads for clients including retargeting ads.• Presented original ideas internally and to clients as needed.• Proofread and edited all forms of copy for clarity, accuracy, and consistency of style while enforcing brand guidelines.

• Crafted compelling product descriptions.• Proofread, revised, and edited existing copy.• Developed SEO content and metadata to increase traffic, generate web page views, and drive sales.• Managed regional license and fragrances/candles categories.• Worked with other copywriters to construct a unique universal style guide for writing.• Trained newly hired copywriters in writing standards and procedures.• Collaborated with photo and copy team to craft a brand focused website.• Analyzed competitor’s websites to understand best practices in eCommerce.• Researched popular brands and the distinctive value of their products.

• Prepared dictation letters and contracts to attorneys, credit counseling companies, and defendants. • Determined the best plan of action to collect and proceed with judgments against defendants.• Conducted extensive asset information searches pre and post-judgment.• Placed and received over 35 calls each day to and from debtors to resolve debts.• Negotiated settlements and payoffs along the strict guidelines of the FDCPA.• Worked with and established a payment plan unique to each defendant to help ensure their debt got resolved.• Collected over $800,000 in 10 months.