Invado Solutions is a boutique consulting firm that helps market technology and implement marketing technology

* Led 13 person multi-disciplinary team located across 3 continents* Collaborated with CEO in the raising of $4M in funding* Reorganized recently funded entity to ensure team alignment with business objectives* Identified key success factors to meet growth objectives and ensured teams were aligned to deliver.* Developed a go to market strategy and ensured that all teams were working together to execute* Analyzed day to day operational challenges and took decisive action to address * Implemented corporate policies and procedures across organization to drive efficiencies

Selected to lead development of product and brand strategy for a multi-million dollar consulting services organization; unified diverse groups with consisting messaging to build internal and external brand presence and mindshare. Develop consistent marketing and branding materials which are used by Salesforce's 2,000 member sales team; strong messaging has driven significant business growth for the company.Notable contributions:* Developed a strategy, in collaboration with internal stakeholders, to educate 2,000 global sales representatives on key support and service offerings.* Created strategy and messaging for Salesforce's new ERP program service offering; developed processes and methodology where none had previously existed.* Updated/improved Salesforce's web messaging and overall web presence.* Developed a dashboard for the Marketing Department which tracks team progress against goals including the efficacy of email campaigns, event success metrics, project milestones and accomplishments; the dashboard and has improved communication with executives and increased team success.* Currently developing new messaging to market the combined organization of Salesforce and Model Metrics, a newly acquired company; messaging will be created to communicate to external customers regarding the newly unified group.

Recruited to Salesforce to manage Salesforce's third largest account, Dell, which generated millions in revenue with the goal of increasing Dell's usage of Salesforce products and services by engaging senior client executives. Led a cross functional team of 7 support, services, and engagement management professionals responsible for delivering a successful contract renewal at full value.Notable contributions:* Increased Dell's license consumption by evangelizing existing product commitment.* Oversaw the Social Enterprise vision development, executive alignment, and product adoption; worked with CMO and President to create a vision for Dell to transform itself using Salesforce* Drove million in incremental revenue by collaborating with AT&T executives and the Salesforce account team to develop a strategy for integrating social media into overall business strategy to drive account penetration.

Hired as the third executive in a start up which was generating $160,000 in annual revenue in 2003. Recruited and led a team of 4 professionals and managed a $700,000 annual marketing budget. Developed all department processes and marketing benchmarks for executive reporting and performance management. Created the company funding pitch and served as Manticore's liaison to the venture capital community. Created the first product management team within the company; led development of product strategy, messaging, roadmaps and pricing.Product Strategy and Marketing* Revamped corporate business strategy which led the company to grow 1700% to $3 million in annual revenue. Created cutting edge marketing programs with $0 marketing budget.* Conceived plan to position Manticore as a thought leader in the market; developed product positioning and distributed content through whitepapers, webinars, PR, and blogging.* Conducted market opportunity analysis and formulated related marketing strategy, establishing the company as a top provider in an emerging space.Demand Generation* Consistently generated 55% of Manticore¡¦s sales pipeline (industry average is 35%) by developing a metrics-driven marketing program using email, PPC, direct mail, and telemarketing.* Boosted lead generation 25% by architecting marketing and sales-driven lead nurturing campaigns. Increased the number of sales opportunities 200% by integrating social media channels including Twitter, Facebook, and LinkedIn into lead generation campaigns.* Created a unified sales and marketing pipeline by integrating marketing automation and Salesforce.com; this enabled pipeline tracking, automation, and seamless communication with the sales team.* Built an SEO plan that boosted keyword rankings 107% and increased the number of unique website visitors 1000%.Product Marketing* Led 8 product launches, developing messaging, product pitches, and sales enablement tools.

Responsible for various components of branding, positioning, product definition, product launches, and marketing programs within the desktop microprocessor group at $5B leading provider of semiconductors.