Christopher Ferguson

Christopher Ferguson Email and Phone Number

Commercial Director - APAC @ Future
Christopher Ferguson's Location
Greater Sydney Area, Australia, Australia
Christopher Ferguson's Contact Details

Christopher Ferguson work email

Christopher Ferguson personal email

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About Christopher Ferguson

I am a highly experienced Marketing, Digital Marketing and Advertising Manager.I have successfully executed multi-channel campaigns and strategic marketing programs, overcoming complex problems to deliver results to major National and International brands and organisations.Working with senior internal and external stakeholders across major agency groups and Direct businesses, I have delivered timely and on budget campaigns resulting in incremental client investment and ROI respectively.My experience across Programmatic, RTB, Print, Digital, Radio, Tablet/Mobile, Video, Social and Native advertising allows me to give my clients unique and valuable insight and expertise, understanding the impact and benefits of all major advertising platforms and channels.KEY STRENGTHS• Team player with the ability to build relationships internally and externally• An inclusive leader, who accepts responsibility, takes ownership and commits to each deadline• Awareness of brand importance and strong advocate of branding guidelines• Easily adaptable, able to work unsupervised and delivers results

Christopher Ferguson's Current Company Details
Future

Future

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Commercial Director - APAC
Christopher Ferguson Work Experience Details
  • Future
    Commercial Director - Apac
    Future Apr 2023 - Present
    London, England, Gb
    Future reach over 12m Australians every month (and over 288m globally) through 240+ passion based digital publications.My role entails driving profitable growth through strategic partnerships, affiliate marketing, digital advertising and events. Responsible for revenue generation across APAC, programmatic and direct trading, affiliate and ad operations.
  • News Corp Australia
    Group Digital Manager - Key Accounts
    News Corp Australia Jan 2019 - Apr 2023
    Sydney, Nsw, Au
    Empowering 4 Sales Managers to develop and deliver exceptional solutions to News Corp's Key Account clients. Collaborating with numerous internal stakeholders to exceed client expectations, develop custom solutions and deliver on and above all KPIs.Fostering deep relationships with key senior managers and client stakeholders, with the goal to positively evolve their business.Accounts include:Commonwealth BankWestpacREAAustralian Federal GovernmentDefence ForceNSW State GovernmentFoxtel
  • Time Out Sydney
    National Travel Lead
    Time Out Sydney Nov 2016 - Dec 2018
    Developing strategic commercial relationships with key partners across all business verticals, specialising in the Travel sector.Expanding the commercial offering of Time Out's commercial offering, enhancing Time Out's dominance as the go-to guide for enjoying your city, or the city you are visiting.Developing sales strategy, project managing and executing omni-channel media campaigns including Digital, Mobile and Print display, events and custom publications.
  • Amobee
    Senior Sales Manager
    Amobee Sep 2015 - Sep 2016
    Redwood City, Ca, Us
    [a•mo•bee] is the company defining digital marketing. The company offers marketers, agencies, publishers and operators an innovative digital marketing technology platform and solutions. The [a•mo•bee] platform enables its customers to run data-driven, targeted, cross channel digital marketing campaigns with unparalleled ROI on a global scale. [a•mo•bee] is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. [a•mo•bee] operates across North America, South America, Europe, Middle East, Asia, and Australia/New Zealaand. To learn more, please visit www.amobee.com
  • Inc Digital Media | Apn News & Media
    Sales Manager - Digital
    Inc Digital Media | Apn News & Media Nov 2014 - Jul 2015
    Think Digital Media…Think iNCiNC Digital Media delivers unrivaled results through performance media, guaranteed.Whatever the online objective, the iNC team utilises unique data sets, partnerships, expertise and real-time technology to drive the desired outcomes. Results delivered across devices include online sales, email registrations, catalogue reads and lead generation. iNC confidently guarantees the results.
  • Fairfax Media
    Digital Specialist - Travel & Sport
    Fairfax Media Mar 2013 - Nov 2014
    My direct responsibilities are to develop new and existing business within the Travel portfolio of Fairfax media, across all Platforms.With a strong consulting focus and solution oriented approach, I develop strategies to identify and approach specific verticals/segments, identify new business opportunities and pursue prospects throughout the sales cycle. I am responsible for client management across Direct and Agency clients and I have budget responsibilities across all our platforms (Print, Desktop, Mobile, Tablet, Magazines, Radio)As part of my role I educate new and existing advertisers on all advertising technologies including Ad Serving, Rich Media, Search Management, Real Time Bidding, DSPs, SSPs, and Ad Exchanges.Im directly responsible for building relationships at various levels and departments of my clients organisations
  • Fairfax Media
    Digital Specialist -Business, Finance & Technology
    Fairfax Media Jun 2012 - Mar 2013
    Manage the Technology portfolio for SMH.com.au, TheAge.com.au, BrisbaneTimes.com.au and WAToday.com.au.Growing our IT Professional, Consumer IT and general Technology portfolio.Liaise with Decision Makers of all levels to build a strong business case and client alignment within the varied Fairfax Media portfolio.Timely and accurate KPI reportingNew Business Development, client management, campaign development and implementation.
  • Australian Radio Network
    Account Manager
    Australian Radio Network 2010 - Jul 2012
    Generate New Business opportunities within advertiser groups that are relevant and reflective of the ARN Brands and StationsUse Knowledge, industry insight, research tools and data to develop dynamic, strategic and cost efficient campaigns for all clientsImplement Digital marketing initiatives to support all campaigns.Liaise with Decision makers, C-level executives, business owners and stakeholders to understand, monitor and overachieve on objectives.Keep timely and accurate business reporting, including KPIs, budgets, pipeline management.Live by ARN's RADAR Values and Find, Keep and Grow clients
  • Redback Conferencing
    Account Manager
    Redback Conferencing Mar 2010 - Aug 2010
    All New Business Development within Web conferencing start-up business.Generate Leads, create rapport and build a business case to bring new clients into the business.Develop Business Development strategies to generate revenue.Present to Decision makers, C-level executives, business owners and stakeholders of multi-national corporations
  • Liquid Learning
    Sales Team Leader
    Liquid Learning Sep 2008 - Mar 2010
    Sydney, Nsw, Au
    As a Team leader I was responsible for:•Recruiting a Surrogate sales team within the greater sales team. •Managing the staff’s progress and daily KPI performance •Writing and delivering weekly training •Implementing new company policies•Managing performance including monthly reviews, dismissals and exit interviews.•Driving growth, efficiency and revenue by example.

Christopher Ferguson Skills

Digital Marketing Online Advertising Digital Media New Business Development Digital Strategy Account Management Crm Advertising Strategy Marketing Strategy Lead Generation Business Development Social Media Marketing Start Ups Sales Management Radio Advertising Sponsorship Cold Calling Marketing Online Marketing Integrated Marketing Management Mobile Marketing Direct Marketing Social Media Media Planning Email Marketing Media Buying

Christopher Ferguson Education Details

  • University Of Technology Sydney
    University Of Technology Sydney
    Management And Operations
  • Marketing Week Mini Mba With Mark Ritson
    Marketing Week Mini Mba With Mark Ritson
    Brand Management
  • Marketing Week Mini Mba With Mark Ritson
    Marketing Week Mini Mba With Mark Ritson
    Marketing
  • University Of Wollongong
    University Of Wollongong
    Performance

Frequently Asked Questions about Christopher Ferguson

What company does Christopher Ferguson work for?

Christopher Ferguson works for Future

What is Christopher Ferguson's role at the current company?

Christopher Ferguson's current role is Commercial Director - APAC.

What is Christopher Ferguson's email address?

Christopher Ferguson's email address is cf****@****bee.com

What is Christopher Ferguson's direct phone number?

Christopher Ferguson's direct phone number is +614385*****

What schools did Christopher Ferguson attend?

Christopher Ferguson attended University Of Technology Sydney, Marketing Week Mini Mba With Mark Ritson, Marketing Week Mini Mba With Mark Ritson, University Of Wollongong.

What are some of Christopher Ferguson's interests?

Christopher Ferguson has interest in Melbourne, Upworthy, Laphroaig, Australia, Mbc, Fairfax Media, Sydney, Performance, Megan Fox, Strangers.

What skills is Christopher Ferguson known for?

Christopher Ferguson has skills like Digital Marketing, Online Advertising, Digital Media, New Business Development, Digital Strategy, Account Management, Crm, Advertising, Strategy, Marketing Strategy, Lead Generation, Business Development.

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