Providing Creative Direction and Digital Marketing strategy and tactics to organizations. Consulting and tactics include website design, social media, and SEO as well as project management for web development.

TSM Agency is national trade show and promotional staffing company.• Developed and executed dynamic digital marketing plans resulting in a 4,285% increase in website visitors, 442% increase in SERPs, 467% increase in top three rankings, and 800% increase in leads.• Led a major website overhaul, technical requirements, and UX/UI design of a web-based application in order to increase efficiencies, streamline operations, and increase sales.• Monitored analytics daily to find and seize opportunities that contributed to growth.• Implemented keyword targeting for two distinctly different demographics and met goals for both; increasing staffing talent pool and increasing leads.• Increased response rates to staffing opportunities by 400%.• Created the brand, designed and wrote all content, implemented usability and A/B testing, and defined business system requirements.• Executed SEO initiative achieving dominate positioning in organic search.• Clients include Google, Fiji Water, LG, Allstate, Arizona Beverages, IZOD, Maxim Magazine, Hilton Hotels, Microsoft, and more.

DestinationFLX is an online and real-world platform driving Finger Lakes tourism through consumer engagement with feature content, events and experiences, and an online marketplace. Consumers visiting or living in the Finger Lakes are able to: learn about the latest restaurants, new wines or beers through exclusive and aggregated news and features, and plan an itinerary; attend a curated tasting or outing, and be able to shop for FLX artisan goods, and featured alcohol. Defined and created the brand. Wrote requirements and designed UX/UI. Created the content strategy. Oversaw the implementation of tactics.

Atomic Design offered creative design and strategy, website development, advertising, and digital marketing with a focus on organic search engine optimization (SEO). • Developed the firm’s initial pitch offering, proposals, and brand story which generated $1MM+ annual revenue stream, within two years, and performed business development duties and communication with C-level executives.• Analyzed competitive environments, industry trends, and digital landscapes.• Worked with clients to integrate marketing mixes and adjust campaigns for continued revenue growth.• Managed and trained a maximum team size of fifteen. • Oversaw ASP.NET, PHP, and WordPress development.• Developed SEM, paid advertising, social, events, and affiliate campaigns.• Researched, evaluated, and finalized SEO best practices and software choices.• Created process improvements to achieve business goals.• An award-winning designer with the skills to provide designs that exceed client expectations, every time.• Won numerous creative and marketing awards on a regional and global level. • Architected, designed, and wrote web and software requirement specifications.• Recognized as a top local web agency and marketing firm within two years. • Continually ranked clients on a global level through proven SEO tactics; since 2001.• Implemented SEO, Adwords, video, direct marketing, email marketing, social media, print, tv, and radio campaigns.• Negotiated and managed vendor and supplier relationships for agency and clients.• Created cross-functional teams, with consistent achievements in motivating and engaging employees.• Benchmarked and provided quantifiable results through various analytics software.• Completed projects for start-ups, established companies, and some of the world’s most recognized brands including Coca-Cola, Kellogg’s, Microsoft, Walmart, Glock, LG, Crystal Springs, Lowes, SAAB, Graybar, Bosch, Honeywell, Xerox, and more.• Highly skilled photo retoucher and Illustrator.

• Two city specific healthy living print magazines and websites; Rochester Healthy Living & Buffalo Healthy Living. • Created and managed the brand and identity. • Designed magazine layout and templates.• Designed and implemented web software to manage advertising orders and printing.• Produced the monthly print magazine and managed vendor services through Atomic Design.

• Modular ASP.NET CMS, shopping cart, corporate portal, and document center. • Channel marketing programs: auto, e-commerce, manufacturing, and service.• Analyzed and wrote requirements for developers. Identified, recommended, and prioritized new application features in conjunction with business leaders.• Provided a solution that was easier to customize than industry-leading solutions.• Sold the technology and assisted in transitioning and training.• Designed the brand, logo, website, and all system and UI/UX design.