Christopher J. New Email & Phone Number

Windermere, FL, US

• Transforming the CPG space of food, beverage, and nutritional supplements with innovative valuepropositions that drive sales, profits, and ROI.
• Generated exclusive distribution agreements in USA and CANADA within the first year through disruptive product offerings.
• Secured $500,000 in proof of concept funding from investors by showcasing market potential and projected returns.
• Led a high-performing team to implement our go-to-market phase, increasing our market presence and brand recognition.
• Implemented cost-saving strategies, resulting in a 20% improvement in operational efficiency.#Entrepreneurship #BusinessLeadership #RevenueGrowth #MarketExpansion#OperationalEfficiency

West Palm Beach, Florida, US

Value Driven Solutions is a leading consulting firm specializing in Supply Chain, Operations, Procurement, Finance, Technology, and Leadership Solutions providing advisory services to private equity firms, and performance-improvement support to portfolio companies. Senior executives and private equity investors worldwide rely on Value Driven Solutions to.

Brussels, Belgium, BE

• As the President of a global leader in Sensual Wellness and protection solutions played a pivotal role in the divestment from Ansell HealthCare Products and subsequent establishment as a standalone company. Led.
• Developed and implemented a transformational growth strategy, resulting in +11% CAGR Net Sales and +21% CAGR EBIT for Total Americas. Achieved record retail market share and outpaced category growth by +10ppts.
• Significantly improved e-commerce sales from <$1M to +$6M, driven by strategic initiatives on Amazon.
• Accelerated strategic brand SKYN velocity growth from +9% to +25% through enhanced positioning, point of sale visibility, and unique selling proposition enhancements.As a key member of the Executive Leadership team.

Iselin, New Jersey, US

• As the Vice President of Sales & Marketing for the Total Americas Sexual Wellness GlobalBusiness Unit at Ansell Healthcare Products Inc drove strategic initiatives and achievedimpressive results in a global leadership.
• Led commercial strategies and go-to-market implementation across +15 countries,driving growth and market visibility for the SKYN brand.
• Achieved +8% CAGR Net Sales and +106% EBIT growth in North America from 2013 to 2017.
• Refreshed the Lifestyles brand portfolio and successfully launched new products in key Latin American markets, including Brazil, Argentina, Chile, and Colombia. Expandedmarket presence in Mexico and Peru.
• Resolved unprofitable business issues, saving +$10M in Gross Sales annually and contributing to a positive EBIT of +25% of Net Sales.
• Set a foundation for long-term sustainable profitable growth.In this role, held responsibilities for strategy, 5-year Long Range Planning, sales, marketing, business development, customer service, sales and operations.

• As the Chief Executive Officer of NBI JuiceWorks, LLLP spearheaded the growth of aconsumer-centric premium beverage company, specializing in healthful and refreshing juice andbeverage categories.
• Launched the company and pioneered a new category, fulfilling the demand forcustomized and nutritious beverages.
• Developed a unique full-line dual-brand beverage portfolio through market analysis,consumer insights, and strategic implementation.
• Achieved remarkable sales growth, scaling from zero to a projected $15M with an averageof 8 SKU's sold in over 15,000 stores.
• Raised $25M in working capital to fuel business expansion and innovation.
• Established a robust multi-channel distribution platform, comprising a sales force,distributor network, national broker representation, and DSD partnerships.

• Led as CEO for a manufacturer/marketer of dairy-free food alternatives, responsible for executing a successful turnaround and creating an exit strategy for the publicly traded AMEX company (GXY) that later went.
• Raised $5M in three weeks and secured a strategic distribution agreement with a $1.5Binternational cheese company.
• Achieved net revenue growth of +25% in 2004, with a projected +30% growth in 2005.
• Improved gross margin from 18% to 34% and enhanced case and order fill rates to 99%.
• Reduced days sales outstanding from 69 to 43 days, increasing cash flow and financial stability.
• Increased inventory turns from four to eight times per year, improving productionefficiency from 40% to 85%.

Purchase, New York, US

• Led the transformation of a multi-national fruit juice producer and marketer into a marketing-driven and customer-oriented culture. As VP, formulated a three-year strategic plan and held accountability for the $1.2B+.
• Doubled the size of the immediate consumption division in <4 years, achieving a 4-year CAGR of +19.5% in volume, +18% in net revenue, +49% in net income, and +35% in EBITDA through brand portfolio optimization.
• Achieved +95% on-time delivery, order fill rate, and case fill rate levels.
• Spearheaded a distribution and velocity program generating $250M in incremental sales and $50M in direct brand contribution annually.
• Successfully opened Mexico and Latin America markets, contributing $100M in estimated net sales by 2003.
• Led a cross-functional integration team, capturing $400M in synergies/savings over three years.

Plano, Texas (TX), US

• Senior Product Manager (1992-1993) | MOTT’S Apple SauceManaged the flagship business, overseeing a P&L of $150M in sales and contributing to 60% of division profit. Developed and executed a three-year long-range plan.
• Implemented successful marketing strategies resulting in 12% sales growth and 7% increase in market share.
• Launched innovative product initiatives, driving 20% revenue growth and expanding brand presence in target markets.
• Developed and executed effective pricing strategies, resulting in an 18% improvement in profitability.
• Led cross-functional teams to achieve product launch milestones, exceeding sales targets by 25%.#StrategicPlanning #PnLManagement #BrandManagement #MarketShareGrowth#ProductLaunch

Master Of Science (Ms), Economics And Marketing

Bachelor'S Of Science (Bs), Resource Economics

Honorary Doctor Of Philosophy (Phd), Business Administration And General Management