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Results-driven Sales & Marketing Leader with expertise in AdTech, MarTech, + SaaS industries. Proven track record of exceeding global revenue and growth targets. Leverage data analytics to develop innovative business development strategies that drive market share expansion. Adept at building high-performing teams and fostering a culture of collaboration. Extensive experience scaling early-stage, mid-stage, and Fortune 500 companies across publicly traded, private equity, and venture capital-backed organizations.Relentless drive to excel, combining ambition with continuous learning. Experiment strategically and make data-driven decisions to stay ahead of the curve. Thrive in ownership roles, optimizing impact and maximizing learning for both self and team.Transformative leader bringing best-in-class sales tactics, global business growth strategies, + revenue pipeline optimization processes. Collaborative C-Suite player, champions next generation of consultative selling, fostering team environment that tackles challenges + drives sustainable growth, cultivating trusted relationships through integrity, accountability, and transparency.Executive Leadership HighlightsNextEra Energy Investments: Operating Partner – Recruited to establish the NextEra Investments Group, building the foundation and structure for external investments, including early-stage ventures and strategic business growth. Led sales and marketing for a team of experts, deploying over $1.5B across 50+ companies within two years.Smartly.io: Chief Revenue Officer – Led global sales & marketing for a high-growth SaaS company owned by Providence Equity Partners, achieved 40% YoY new business growth, exceeded annual targets by 14%, grew business from €50MM to €115MM. Developed comprehensive sales infrastructure across four continents, transformed business to SaaS, resulting in < 2% churn and 30% increase in ACV.Neustar, Inc.: Senior Vice President, Global Marketing Solutions Division – Led global sales, business, and corporate development for Marketing Solutions BU, drove consistent 17% YoY growth; grew revenues from $40MM to $300MM. Enhanced brand CRMs and digital audiences, overseeing a team of 55. Directed $450MM integration of MarketShare Partners, resulting in 129% YoY growth. Repositioned Neustar as leading Identity Management Platform, achieving 145% YoY growth; secured major AdAge 200 & Fortune 500 clients.
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Chief Revenue Officer (Cro)ResonateWashington, Dc, Us
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Operating Partner, Nextera Energy Investments, The Investment Fund Within Nextera Energy (Nyse: Nee)Nextera Investments Jan 2023 - PresentNextEra Energy is a technology-driven leader in the energy sector, focusing on innovation and leveraging advanced technologies and digital tools to optimize operations and drive growth. Committed to enhancing shareholder value and delivering sustainable solutions.Acting Chief Revenue Officer leading service (SaaS) and related technology ventures, implementing CRM systems, go-to-market strategies, compensation, and territory plans. Built results-oriented teams to align with and achieve investment objectives.Develop and execute a value creation playbook for scalable growth across various portfolio companies including sales enablement to accelerate seller onboarding, pitch design, storytelling, demo scripting, and go-to-market collateral to accelerate sales cycles.Partner with investment team on strategy and diligence efforts to evaluate cutting-edge technologies such as artificial intelligence, machine learning, cybersecurity, and both Infrastructure and Platform as a Service (IaaS x PaaS).Act as a trusted advisor to C-suite executives and operators across the portfolio, implementing sales strategies and go-to-market plans resulting in double-digit revenue growth and market expansion.
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Senior Vice President And Global Chief Revenue OfficerSmartly.Io Jul 2020 - Jan 2023Helsinki, FiSmartly.io is a high-growth SaaS company owned by Providence Equity Partners, enhancing social media advertising across platforms like Facebook, Instagram, Snapchat, and TikTok. The company is one of the world’s largest SaaS digital advertising platforms, managing nearly $5B in ad spend with 700+ brands worldwide. With 650+ Smartlies across 24 locations in 13 countries globally, the company’s end-to-end technology helps brands such as Walmart, FanDuel, L’Oreal, Warner Bros. Discovery, Nestle, and Disney/ESPN to better reach audiences, engage creatives and learn what performs best—consistently driving scale for brand and performance across the largest media platforms.Led global sales and marketing, achieving 40% YoY growth and surpassing targets by 14%, scaled business from €50MM to €115MM. Oversaw teams across APAC, EMEA, LATAM, and North America, ensuring strategic alignment and flawless execution.Built comprehensive sales infrastructure across four continents, including sales development, pre-sales engineering, sales operations, and sales enablement and training teams. This structure supported record sales performance.Transformed the business model to SaaS, resulting in retention rates of less than 2% and a 30% increase in average contract value. Reinvented the go-to-market strategy for services, driving 25% revenue growth, greater cross-selling, and larger average deal sizes.Managed relationships with over 700 brands, scaling their advertising and performance across multiple social media platforms. Led new business initiatives and cross-sell/upsell strategies, contributing to overall market expansion and customer base growth -
Senior Vice President Of Sales - Global Marketing Solutions DivisionNeustar, Inc. Nov 2015 - Jun 2020Reston, Virginia, UsFormerly NYSE: NSR, acquired by Golden Gate Capital in 2016 and sold to TransUnion in 2021, is a top provider of real-time information and analytics, specializing in measurement, analytics, and SaaS solutions for digital performance and marketing services.Led global sales, business, and corporate development for Neustar's largest and fastest-growing recurring revenue unit. Achieved consistent 15%+ YoY growth and grew revenues from $40MM to $700MM over my tenure.Oversaw a team of 55, managing product launches, entry into new verticals such as CPG and hospitality, and growth into new categories including measurement and analytics. Directed the $450M integration of MarketShare Partners, resulting in 129% YoY growth.Repositioned Neustar's data management platform into a leading Identity Management Platform, recognized as a “Leader” by Forrester. Achieved 145% YoY growth, securing major clients such as Coca-Cola, P&G, Disney, The Home Depot, AT&T, Capital One, and FordPart of leadership team that successfully led Neustar through a monetization event to Golden Gate Capital. -
Senior Vice President – Sales & MarketingAudience Partners Dec 2014 - Oct 2015Plymouth Meeting, Pa, UsAudience Partners, acquired by Altice (NYSE: ATUS), is a leading enterprise advertising management company.Led company-wide sales activities, developing and executing a new marketing strategy.Achieved 155% revenue growth in the first five months of 2015 compared to 2014.Increased average deal size by 50% while reducing sales and marketing expenses by 8%.Led initiatives resulting in recognition as one of the “Best Places to Work in DC.” -
Executive DirectorTargusinfo (Acquired By Neustar, Inc. 2011) Apr 2009 - Nov 2014TARGUSinfo, acquired by Neustar Inc. in 2011 and PE-backed by TA Associates, provided real-time information and analytics services.Led all business development and sales activities for the Interactive Markets division.Grew revenue from $2M to $40M by 2014, achieving nearly 40% three-year YoY growth.Opened the company’s San Francisco office, expanding market presence and enhancing service delivery.Led TARGUSinfo through a monetization event to Neustar.
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Director Of Strategic Initiatives & New Business DevelopmentPatton Boggs Llp May 2007 - Mar 2009Cleveland, Ohio, UsCoordinated business development activities for 600 internal customers across 30 practice groups.Wrote business plans, conducted market research, and developed cross-marketing initiatives.Evaluated expansion opportunities and identified profitable clients and industries. -
Senior Director – Business Development & MarketingThe Advisory Board Jun 2004 - Apr 2007Washington, District Of Columbia, UsDeveloped syndicated research product business initiatives and steered a sales team of 10Launched an executive education product, from an initial product analysis to marketing and sales force trainingMentored new employees and conducted annual internal trainingCreated customized sales processes for leadership products, resulting in $12M in new sales in first yearInaugurated the business intelligence in nursing market segment initiatives, resulting in $4M in new revenue in post-launch Q1Reduced turnaround time by 40% through effective market analysis and metrics toolsBoosted team revenue through cross marketing and a tailored contract growth strategiesAwarded the Chairman’s Circle and marketing leadership team award as one of the top 3 marketers in the firm -
Director – Strategic Planning & New Business DevelopmentToys"R"Us Aug 2002 - May 2004Parsippany, New Jersey, UsEngaged in the strategic planning group to assist various rotational roles, including hands-on retail experience to inform decision-making on retail layout and product choicesDrove merchandising and decision making for the board games group, selecting products and quantities and driving promotional and incentive initiativesCollaborated with senior executives to coordinate high-profile strategic initiatives to drive revenue and growthLaunched a successful wholesale partnership with Albertson’s valued at $300MM, increasing Albertson’s sales by 30%Achieved highest off-season selling day through strategic partnership with Scholastic Publishing for the release of Harry Potter and the Order of the PhoenixOpened new Geoffrey concept stores with responsibility for staffing, store opening, and daily operationsAuthored Hot Toy List marketing collateral to inform over 2MM customers about the top gifts for the holiday season -
Consultant - Strategy & LeadershipAction Learning Associates, Llc - Dr. Noel M. Tichy Phd. Aug 2000 - Aug 2002Prepared and conducted presentations and informational workshops to current and prospective clientsResearched materials for customers in decision-making leadership rolesResearched and deployed Leadership.com online tools for leadership development, including support for both clients and Dr. Tichy, the expert behind the firmCarried out leadership development program for 200 executives at Hewlett-Packard and rolled out Six Sigma training
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District Manager & Sales Development ManagerFord Motor Company 1994 - 2000Dearborn, Michigan, UsOversaw sales and market share for the Washington, D.C. and Kansas City regionsCoordinated a $26.3M advertising budget with national ad agencyGuided a nine-person team in creating a regional business plan, resulting in $2B in sales and a 16.3% increase in market share, with best practices rolled out as nation-wide initiativesCarried out wholesale ordering of cars and trucks to dealershipsEvaluated inventory to better predict district dealership needs, creating promotional and dealer incentive programs to meet sales and supply goalsNurtured strong customer relationships with dealerships by understanding their unique needs and creating bespoke solutionsAssumed the new District Manager position, later rolled out to the company nationwide due to a sales boost of 15% during tenure
Chris Mcardle Skills
Chris Mcardle Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessCorporate Strategy And Marketing -
Georgetown UniversityBusiness Administration
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Jesuit High School Of Tampa, FlHigh School Diploma
Frequently Asked Questions about Chris Mcardle
What company does Chris Mcardle work for?
Chris Mcardle works for Resonate
What is Chris Mcardle's role at the current company?
Chris Mcardle's current role is Chief Revenue Officer (CRO).
What is Chris Mcardle's email address?
Chris Mcardle's email address is ch****@****tar.biz
What is Chris Mcardle's direct phone number?
Chris Mcardle's direct phone number is 157143*****
What schools did Chris Mcardle attend?
Chris Mcardle attended University Of Michigan - Stephen M. Ross School Of Business, Georgetown University, Jesuit High School Of Tampa, Fl.
What skills is Chris Mcardle known for?
Chris Mcardle has skills like Business Development, Strategic Partnerships, Leadership, Analytics, New Business Development, Strategic Planning, Business Strategy, Marketing, Marketing Strategy, Lead Generation, Management, Online Advertising.
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