Sr. Manager Ux And Brand Research
CurrentManagement role coordinating primary research in the the areas of user experience, marketing channel, product development and brand initiatives. This role covers a wide range of stakeholder needs and firm wide research projects. My leadership function bridges between creative, marketing, product and technology and make use of a range of methods: mixed-methods, usability testing, Qual/Quant combination, lab/remote studies, focus-listening, long-range cyclical, evaluative and generative.