Stealth Dog Labs is a team of programmers, trait based psychologist, linguist and business thought leaders. Founded by Christopher Skinner. We build technology driven businesses for 22+ years.

I collaborated with the chairman, C-suite, and customers on a variety of initiatives. I was tasked with P/L, forecasting, budgeting, and investor relations. I determined both acquisition and growth strategies, and conducted routine board level presentations regarding monthly and quarterly financials, goals, and product market fit. I was part of the executive team who reported on the target demographics, sales, marketing, and product market fit. I conducted presentations for positional investors regarding acquisition opportunities, explaining the use case of the business model, the size of the market, and target customers. I produced analyses on product, market, competition, technology, blockchain implementation, and software models.MY CHALLENGE: Transform a declining cloud backup software company into a national security software company focused on space security. Goal: sell it or fix it. MY ACTIONS:1. Executed product market fit strategy successful. 2. Consulted with C-suite to determine the value proposition, value use case, and feature sets.3. Applied my proprietary software which focused on the business ecosystem in order to provide a psychological paradigm shift in how data were culled from customers and vendors4. Acquired difficult to obtain data sources to execute product market fit. Built machines to read multiple markets, to cluster, segment and design solutions for each.5. Determined target customer based on their psychological needs; identified the underserved needs of the customers, then met them.6. Generated a completive analysis by crawling competitors’ websites, product data, vendors, customers, to determine psychological needs and market differentiation. MY RESULTS: 1. Breakthrough into a very difficult market, designed the systems to grow sales significantly, into millions.2. Generated an efficiency and disruption-innovation makeover; built a dual transformation business model.3. Received a $3.5M investment from investors.

I invented and scaled multiple cutting-edge paid media technologies, including four patents for marketing automation, search engine technology, and customer-centric personality analytics. I managed daily operations, the C-suite, 15 technologists, and 10 operations team members. I supervised P/L, forecasting, and an $800M digital spend. I collaborated with upper management on sales and marketing to help them articulate the value/benefits of the product and help them understand the target market, PR strategy, and business development.MY CHALLENGE: Gain market share in a competitive marketplace to increase sales and profits. I accomplish this by building a system that assumed business responsibilities while delivering value and results through new digital technology and media. MY ACTIONS:1. Multiple licensed the technology to strategic partnerships.2. Systematically replaced traditional marketing and strategy with modern technologies, new strategies and digital media.3. Quantified the customer journey in order to focus on products and services speaking to customers’ pain points. Built technologies to measure and value online, call center and store sales.4. Collaborated on marketing, sales and customer acquisition strategy to deliver value to internal customers. MY RESULTS:1. Oversaw company growth from 0 to 450 customers.2. Sold proprietary technology software that was rolled into Private Equity and Google valued at $750M.3. Moved the company via licenced partnership from a third-place affiliate marketer to first place SEM firm, creating the largest SEM company in the world.

I helped build management process and hierarchy for the executive team. I designed and delivered a robust roadmap, handled P/L responsibilities, and incorporated an IP roadmap. I collaborated with C-suite management, leadership, and the company founder to help raise a Series B financing round. I created investor decks, and conducted marketing / sales presentations and worked with the marketing team on strategy. I also contributed to the critical path technology roadmap and the long- and short-term business objectives of the company. Integrated and invented innovation technology to grow faster and more reliably.MY CHALLENGE: The company growth was impeded because it didn’t have a marketing, hiring, or branding strategy. My mission was to provide a planning and innovation strategy to prepare the company to capitalize on their accelerated growth.MY ACTIONS:1. Evaluated and oversaw technology, hiring, governance, sales and marketing competencies to create an internal operational structure and hierarchy prepared to manage growth. Much of this work beyond the normal role of a CIO.2. Used my technology to determine customer segmentation types based on psychological needs.3. Leveraged and aggregated people data to quantify the total addressable market by name.4. Built an HR department with best practice hiring methods and interviewing strategies.MY RESULTS:1. Helped raise Series B $65M of financing to become the world’s largest gift card marketplace.2. Generated 30% month-over-month growth for 18 months. 3. Expanded the company from 50 to 375 employees. 4. Contributed to the growth of revenue from $70M per year to $475M per year.

I managed executive-level post-Series A growth plans and delivery of consumer insights, business analytics, and thought leadership. I collaborated with management team and supervised a team of ten. I was engaged in enterprise strategic planning; technology governance, transformation, and acquisition; due diligence. I was also tasked with recruiting, hiring, training, and managing new talent.MY CHALLENGE: Help the company increase sales, execute the proper technology, and target the appropriate customer base. My mission was to build the team, manage governance, determine customer demographics and value proposition to help the company produce a more competitive product. MY ACTIONS:1. Conducted presentations about making choices on which target demographic, messaging, products, and feature sets to establish and build.2. Engaged in predictive analytics and advanced reporting capabilities. 3. Oversaw branding and marketing strategy.4. Instituted leadership practices and an organization hierarchy flow charts5. Established total addressable market, conversion goals, and sales-dollar volumes, outlining expectations and costs to achieve maximum value for the company.6. Used technology to acquire data on addressable market and set new KPIs for target customer.7. Focused th team on finding solutions to the increased operational complexity of digital marketing8. Focused efforts on programmatic, search and social integration - 'Let's sell better coffee'MY RESULTS:1. Accelerated employee growth from 80 to 450 within 2.5 years.2. Transformed the client base from less than 80 to 2,500. 3. Revenue growth from $80M to $450M with 30% year-over-year growth.4. Changed the focus from 'local made easy' to a vision of automation and intelligence for marketers.

I constructed corporate governance; built a best-in-class process and methods/planning for 18 operating countries. I provided the econometrics of a multimedia marketing campaign and assessed digital media and customer acquisition to create KPIs to determine how budgets were created and goals were established. I made presentations to marketing and finance teams in 18 countries on business objectives and engaged in discussions with digital agencies to understand their value propositions, the benefits they offered, and their ROI. I educated the marketing and financial teams on the econometrics of digital media, offline sales, and total sales accountability.MY CHALLENGE: Increase the digital media marketing budget from one-tenth of a percent in order to measure and quantify in-store sales and brand awareness for the purposes of finding the optimal media spend mix.MY ACTIONS:1. Overhauled digital advertising and measurement protocols.2. Built testing method to prove out the econometrics of digital marketing.3. Designed and delivered a dashboard to track sales activity and costs across 18 countries.4. Worked with digital agencies in 18 countries on marketing and sales strategies.5. Provided educational training and use cases to demonstrate the correct value in marketing budget allocation to maximize sales volume.MY RESULTS:1. Increased the marketing budget from 0.5% to 12% of total 120M spend in Euros per year.2. Grew the product market share from 3rd place to 1st in test environments. 3. Acquired millions of new customers. Vodafone was a digital lagger in 2006 and become a leader by 2010. Market share grew as they understood the total customer journey and how to measure it.