Led the B2B marketing strategy for the North American division of a German multinational, with a focus on driving new software license sales. Oversaw the planning, design, and execution of performance marketing initiatives and managed an omni-channel marketing mix that included advertising, SEM, public relations, email, social media, and live events. Partnered closely with A+W Sales to build a segment-based approach for new customer acquisition through drip campaigns and strengthened existing customer relationships through targeted content, outreach, and user conferences.Key Achievements:Surpassed lead generation targets.Enhanced A+W’s market presence with a new print/digital ad campaign, updated trade show assets, and strategic B2B media partnerships, leading to improved brand perception in market surveys.Directed the creative development process, including strategic briefs, content creation, and direct-response advertising, resulting in significant year-over-year gains: 18% increase in ad response rates, 33% boost in site traffic, and a 49% rise in page views.Established a performance monitoring system for A+W’s messaging, website, and social channels, enabling industry benchmarking and competitive analysis.Conducted extensive interviews with customers and industry experts to assess A+W’s brand health, value proposition, and competitive positioning.Contribute multiple blogs per year for the National Glass Association (Glass Magazine and Window+Door Magazine) with recognized achievements for A+W iShape marketing.2024 Window + Door Awards Judge

• Edit science assessment questions grades 2-8.• Write and edit assessment questions for science curriculum grades 3-8 using Adobe InCopy with the K4 plug-in.• Write and edit content for teacher’s edition of mathematics textbook targeting grades K-2.

Manage the delivery of client wealth and investment portfolio management services in advisory leadership role with Fortune 500 not-for-profit financial services company. Oversee the full sales and client relationship cycle, with responsibility for prospecting and developing clients; evaluating client needs, risk, and portfolios; advising on investment strategy in variety of financial vehicles; conducting market research; and executing transactions. Participate in corporate community-based charitable initiatives.• Built productive book of business with $6M in assets under management. Consistently ranked in top 3 Financial Associates in Chicagoland area for recruitment of new member clients.• Conducted monthly financial literacy seminars, individual counseling, and published a quarterly educational newsletter. I worked with clients and the public to be more financially wise with their money.• Raised $23K+ for beneficiary nonprofit organizations through leadership on fundraising initiatives, grassroots community engagement, and marketing promotions.• Diversity and Inclusion Council Leader for the Chicagoland region.

Wrote, edited, and adapted content for teacher’s edition of mathematics textbook targeting grades 1 & 2.

Promoted through successive roles directing the creation and delivery of math and science editorial content with world’s largest education products company. Managed full development and editorial life cycle of science and mathematics textbooks, study tools, marketing copy, and digital learning applications for style, content, consistency, and accuracy. Oversaw planning, budgets, assignments, deadlines, content editing, line editing, and copy editing through proofreading and approval of final layouts. Project manage teams of editors, content developers/writers, illustrators, and designers.• Collaborate with marketing and sales staff in product development initiatives, provide cross-product insight, and design content to develop a remediation-based Algebra app for students Grades 5-8.• Manage, supervise, mentor, and train editors and interns to follow house style, manage outside development houses, and edit for content, quality, and accuracy.• Project manage teams to successful state adoptions.• Design online product to address shifts in teaching the Common Core State Standards for Mathematics through the use of Math content libraries (i.e., videos, interactive media, images, digital quizzes), which give teachers flexible resources to take teaching to the next level.• Co-created multiple blogs targeted at teachers and K-12 students to demonstrate how math is used in daily life. Wrote content on March Mathness, Pi Day (March 14), and Famous Mathematicians.• Oversee SlateScience, an Israeli company, in writing, designing, editing, and producing online, math interactivities for students to learn over 138 math skills called for by the Common Core State Standards for Mathematics.• Awarded Pearson Intern Mentor of the Year for 2013.• Developed a four-week publishing training course for interns; curriculum included editorial basics, history of the publishing industry, current trends, use of technology, roles of key stakeholders, and financial behind idea to market.

Oversaw full development of elementary and middle school math and science programs, textbooks, and related content. Coached, mentored, and managed Editors, Interns, and editorial development houses on programs from initial planning through final signoff and publication. Participated in corporate strategic environmental initiatives and volunteer programs.• Work closely (project manage) with authors and Development House to produce a completely online, multi-grade, multi-curriculum, integrated product called Forward.• Reconfigure online Science product to address a shift in teaching content with greater depth and lower breadth.• Actively project manage the writing and editing of manuscript and pages, while also finding and editing repurposed materials.• Develop integrated activities between Science and Math, Reading, Writing, and Social Studies.• Produce quarterly (every 9 weeks), non-biased, academically accurate, assessment quizzes.

Science Project Skills & Abilities:• Supervise and train editors to follow house style, manage outside development houses, and edit for content and speed.• Budget $35 million 2012 Interactive Science© program and $175,000 Virginia 2013 Leveled Reader program.• Write and edit multiple science programs for students and teachers in Florida, Louisiana, Indiana, Virginia, and nationwide.• Active member of Glenview Green Team; responsible for the magazine and book reuse effort as well as Earth Day related programming and presentations.• Write and edit K through 5 STEM (Science, Technology, Engineering, Math) supplemental workbooks for students in Indiana and nationwide.• Write and edit Math in Science, Curriculum Connections, Professional Development, Review & Test Prep, and Lesson text for Teacher’s Edition (TE) prototypes.• Collaborate with Production and Design personnel to meet schedules, incorporate author and meeting comments, as well as proof, edit, and verify TE prototype changes.Math Project Skills & Abilities:• Assisted editorial manager with all phases of development of a new program (enVision Math) including manuscript, editing of pages, fact checking, and approval of printer proofs.• Independently researched and analyzed facts and data to ensure accuracy and compliance with company standards.• Edited manuscript, incorporated freelancer and Quality Assurance comments, and revised art specifications to implement Scott Foresman guidelines.• Drafted and edited online lessons, chapters, and review tests using ExamView Pro.• Trained technology freelancer and department editors in the use of ExamView Pro software functions to develop desired question formats and artwork.• Implemented technology guidelines by writing and editing ExamView Pro question banks.