Christopher Keough Email & Phone Number

Washington, Dc, Us

Mclean, Virginia, Us

Worked with Product Design Group at Federal Student Aid on improvement to online FAFSA application process. Wrote help articles and maintained troubleshooting section of FAFSA help center. Performed site audit and organized proposal to reorganize, consolidate, and streamline duplicative content that was the result of stitching together 3 websites into studentaid.org.

Redwood City, California, Us

Worked closely with UX designers and user research in collaboration with Creative, eCommerce, Marketing, and Product Management to develop copy that aligns to user personas and craft easy, enjoyable experiences at BalsamHill.com.• Interpret branding voice/tone guidelines for UX strings at BalsamHill.com• Write and edit microcopy for desktop and mobile experiences and chatbot• Content strategy and UX writing for transactional emails• Contribute to usability testing• Contribute to branding copywriting

El Segundo, Ca, Us

• Content strategy for consumer-facing knowledge base and cross-functional integration of user experience and marketing• Manage the voice and tone of three corporate brands• Write and edit and manage production of in-box documentation• Write and edit microcopy for desktop and mobile apps• Serve as writing/communications consultant to various business units, marketing and consumer advocacy

El Segundo, Ca, Us

• Managed a team of four external consultants to develop and design communication strategy for the acquisition and integration of a $500M company• Engaged executive leadership team to standardize communication of corporate strategy and business unit road maps• Worked directly with CEO to deliver corporate communications including all hands meetings and Global Leadership Conference• Directed separate launches of corporate brand initiative, corporate values, brand identity and purpose statement over an 18-month period• Developed and maintain internal blog resulting in increased cross-functional communication and increased employee engagement.• Developed and moderate three regional newsletters• Create or direct all corporate communications to customers, partners, vendors and other external contacts• Developed internal ideas campaign to engage employees, resulting in new business processes, product ideas and empowered employees. • Developed inventor incentive/recognition program

San Francisco, California, Us

Managed all public relations, media relations and internal and external communications for six-office Southwest Region. Write for colleagues and facilitate placement of thought leadership in trade publications. Manage involvement in professional/trade groups.• Created/edited internal and external communications for six-office Southwest Region.• Built productive relationships with industry/general circulation media, with the goal of publicity for projects and positioning of Gensler personalities as thought leaders.• Wrote copy for marketing and client presentations, customizing tone and content to resonate with the intended audience.• Coordinated photography shoots and award submittals.• Spearheaded Design Process Innovation, an annual design process symposium in partnership with A+D Museum. Drew full-capacity attendance (150) of local design and construction community.• Wrote and edited white papers and bylined articles for local and national publications on behalf of Gensler.

Culver City, California, Us

Burbank, Ca, Us

Los Angeles, Ca, Us

Tarentum, Pennsylvania, Us

Ba, English

Ma, Communications And Leadership Studies