Sr. Ux Research Manager
Connect YouTube users with brands and creators through ads. Influence ad features, formats, and quality decisions that balance Google’s business needs at all stages of product development with the needs of YouTube users, advertisers and creators. KEY ACCOMPLISHMENTS*Strategic Leadership: Implemented strategic business research resulting in +1% consumer ads sentiment, +2% ads relevance, +2% ads trustworthiness and +8% YoY revenue growth. *Operational Excellence: Maximized impact by scaling quant research on Qualtrics with an innovative research framework for experimenting and logging quantitative user and product metrics using ultra high fidelity prototypes.*Collaboration & Execution: Partnered with global cross-functional leads, including AI/ML teams, to build relationships, prioritize high-impact research initiatives and roadmap, integrate research findings, implement AI/ML innovations and sustain YouTube as consumers’ most trusted ads experience. Developed responsible AI guidelines, by triangulating data, to transform the YouTube ad experience for viewers and creators.*Team Development: Built, developed and provided growth opportunities for a high performing global team of 10 quantitative and qualitative UX Researchers and Managers focused on AI-driven ads UX, while fostering a culture of innovation and user-centricity.