As the head of Xbox marketing, I oversee and drive strategic initiatives across the entire Xbox ecosystem. My responsibilities encompass leading the marketing efforts for the Xbox brand, ensuring a cohesive and compelling narrative that highlights the unique value proposition and innovative features of our devices. I cultivate and enhance the Xbox brand, orchestrating global campaigns that resonate with diverse audiences and align with our platform vision. In addition, my team leads the marketing strategy for Xbox Game Pass, our premier subscription service, driving user acquisition and engagement through targeted campaigns, partnerships, and promotional activities that showcase the extensive and ever-growing library of games. I also oversee the marketing initiatives for Xbox Cloud Gaming, highlighting the seamless gaming experiences available across multiple devices and making high-quality gaming accessible to a broader audience. Managing relationships with third-party developers and publishers is another key aspect of my role, ensuring their games receive optimal visibility and support within the Xbox ecosystem through co-marketing campaigns, and promotional partnerships. Furthermore, my team manages the effort between Xbox and the broader gaming industry, participating in industry events, fostering community engagement, and staying ahead of market trends to ensure Xbox remains at the forefront of gaming innovation. By integrating these responsibilities, I strive to create a unified and engaging experience for all Xbox users, driving brand loyalty and growth across all our services and platforms.

As the General Manager of Xbox's Portfolio Planning and Partner Marketing teams I oversaw the strategic business planning for Xbox Game Pass, as well as the impactful marketing efforts for third-party collaborations and game developers.

As the Head of Third Party Games at Netflix, I spearheaded the company's original gaming strategy, achieving remarkable accomplishments during my tenure. I successfully developed the portfolio planning and led cross-functional teams to seamlessly integrate games into the Netflix service in an impressively short timeframe of under a year. Additionally, I played a pivotal role in expanding the content catalog by signing over 50 games, enriching the user experience and driving engagement.Under my leadership, I laid the foundation for Netflix's foray into the gaming industry. By formulating a comprehensive original gaming strategy, I paved the way for the company's successful entry into this exciting new market. I identified opportunities, assessed market trends, and developed a roadmap that aligned with Netflix's brand and audience.Executing this strategy required seamless coordination across various teams and departments. I led cross-functional collaboration efforts, working closely with engineering, content, and marketing teams to ensure the smooth implementation of games into the Netflix service. By leveraging my expertise in project management and effective communication, I guided the teams towards a successful integration process within an impressive timeframe.Throughout my tenure, I maintained a keen focus on user satisfaction and engagement. By understanding the evolving preferences and behaviors of gamers, I contributed to the development of a curated game catalog that catered to a wide range of interests. This approach ensured that Netflix offered a compelling and immersive gaming experience to its subscribers.

I was the Founder of Netflix's Video Game Strategy, where I led highly successful partnerships with industry-leading game developers and publishers. Collaborating with Epic Games (Fortnite), Ubisoft (Rainbow 6, WatchDogs, & Far Cry), Garena (Free Fire), and Behaviour (Dead by Daylight), I played a pivotal role in bringing engaging gaming experiences to Netflix users worldwide.During my tenure, my focus was on developing original games based on Netflix intellectual property (IP), working closely with showrunners, talented creatives, and developers. By merging the captivating narratives and iconic characters from popular Netflix shows, I was at the forefront of creating unique gaming experiences that deepened the connection between storytelling and gameplay.My accomplishments included driving strategic partnerships that propelled Netflix's presence in the gaming industry and unlocked new avenues for growth. I thrived in navigating complex landscapes, negotiating deals, and fostering collaborative relationships with external partners.As an innovative leader, I was passionate about pushing the boundaries of entertainment and delivering immersive gaming experiences to diverse audiences. Through my expertise in game development, business strategy, and IP licensing, I consistently contributed to the expansion and success of Netflix's gaming division.

As an experienced Marketing Leader, I have driven growth and brand awareness for Netflix through strategic go-to-market campaigns. Leading a high-performing team across the United States, Canada, Australia, and New Zealand, I have successfully executed impactful marketing initiatives.Under my guidance, we built comprehensive marketing plans that generated remarkable earned media for Netflix. With oversight of $100+ million dollar media budgets, I ensured optimal allocation and evaluation of media effectiveness, driving significant ROI.Notably, I spearheaded successful campaigns for popular Netflix shows such as Stranger Things, various Marvel series, Arrested Development, 13 Reasons Why, Black Mirror, Ozark, and more. By leveraging the unique narratives and captivating characters from these shows, we engaged target audiences and witnessed substantial growth in Netflix subscribers.I am recognized for my ability to foster collaboration and drive results. By establishing strong cross-functional relationships and working closely with internal stakeholders, I ensured seamless execution of marketing initiatives aligned with overall business objectives.Throughout my career, I have consistently demonstrated a passion for driving growth and brand awareness. Leveraging my strategic expertise, data-driven insights, and deep understanding of consumer behavior, I have made significant contributions to the success of the organizations I have worked with.

As the CEO of En Masse Entertainment, I played a pivotal role in building and leading a unique online game publisher by recruiting and developing top talent within the game industry. With a clear vision for success, I guided the organization through its early start-up stages, driving growth and establishing stability.One of my key accomplishments was assembling a team of exceptional game industry professionals, ensuring that En Masse Entertainment had the right expertise to thrive in the competitive market. By identifying and recruiting top talent, I cultivated a dynamic and innovative work environment, fostering a culture of creativity, collaboration, and excellence.Through my strategic leadership, I steered the company towards significant growth and stability. By charting a clear roadmap and executing on key initiatives, I successfully positioned En Masse Entertainment as a prominent player in the online gaming industry. I navigated challenges, capitalized on emerging opportunities, and implemented effective strategies that drove the company's expansion and market presence.Throughout my tenure, I consistently demonstrated a deep understanding of the gaming industry, its trends, and the evolving needs of gamers. By leveraging this knowledge, I made informed decisions that fueled the company's success, enabling En Masse Entertainment to deliver engaging and innovative gaming experiences to a wide audience.

As the Senior Director of Marketing at NCsoft, I had the privilege of contributing to the success of the organization through strategic brand building and impactful product launches. One of the areas where I made a significant impact was in pioneering a games-as-a-service marketing approach that influenced the industry's perception of ongoing player engagement.Recognizing the shifting landscape of the gaming industry, I embraced the concept of delivering continuous value and experiences to players. By advocating for a focus on long-term engagement and customer satisfaction, our marketing campaigns for titles like Aion, emphasized regular content updates, community events, and responsive customer support.Through these efforts, we achieved remarkable results, including over 400,000 preorders and nearly 1 million units sold within just two months of Aion's launch. These outcomes not only reflected the effectiveness of our games-as-a-service marketing strategy but also demonstrated the appetite of players for ongoing and immersive gaming experiences.In addition to my role in pioneering this approach, I had the privilege of leading a talented marketing team. Together, we collaborated to execute impactful campaigns, driving revenue growth and enhancing brand recognition for NCsoft.

As the Group Marketing Manager, I successfully oversaw the Halo IP and Age of Empires franchise, crafting engaging campaigns that drove success. With a focus on strategic planning, collaboration, and innovative creativity, I played a pivotal role in capturing audiences' attention and achieving exceptional results.Leading a team of Product Managers, I orchestrated end-to-end marketing campaigns that pushed the boundaries of creativity. By collaborating with developers and stakeholders, we seamlessly integrated marketing efforts with game development, resulting in captivating experiences for fans and newcomers alike.For the Halo series, we crafted comprehensive marketing plans that showcased its iconic characters, immersive worlds, and thrilling gameplay. Our innovative approach disrupted industry norms, capturing the imagination of audiences and generating significant buzz. Through imaginative storytelling, captivating visuals, and cutting-edge activations, we redefined how games were marketed, propelling the franchise to new heights.Throughout my tenure, I fostered a collaborative and high-performing team culture, encouraging innovative thinking and fresh ideas. By pushing for creative breakthroughs, we continuously sought new ways to capture attention, provoke curiosity, and establish a strong brand presence. Our campaigns stood out in the industry, leaving a lasting impact and driving tangible results.

Successfully managed the highly anticipated launches of Age of Empires 3 and PGR3, top annual revenue earners for Microsoft Game Studios. Led cross-functional teams in strategic planning, execution, and coordination for these standout releases.Crafted compelling marketing campaigns for Age of Empires 3, positioning it as a must-play title through targeted advertising, online promotions, and engaging community events. Resulted in strong sales and positive player reception.Implemented a multifaceted marketing approach for PGR3, generating significant buzz and anticipation through captivating trailers, exclusive demos, and strategic partnerships. Achieved remarkable sales figures and widespread acclaim.Effectively managed project timelines, budgets, and resources, fostering a collaborative and high-performing team environment.

As a Marketing Product Manager, I had the opportunity to manage the highly acclaimed Need For Speed franchise during the launches of NFS Hot Pursuit 2, NFS Underground, and NFS Underground 2. This experience allowed me to grow both as a marketing professional and as a manager, as I navigated the challenges and successes of promoting these iconic racing games.For NFS Hot Pursuit 2, we crafted a marketing campaign that emphasized the adrenaline-pumping action and intense police chases, showcasing the game's thrilling gameplay and cutting-edge graphics. Through targeted advertising, engaging social media campaigns, and strategic partnerships, we created excitement and anticipation among racing game enthusiasts, leading to a successful launch.With NFS Underground and NFS Underground 2, we adopted a fresh and innovative approach, tapping into the underground street racing culture. We leveraged influencers, organized exclusive events, and implemented grassroots marketing tactics to connect with the gaming community and create buzz around the titles. The result was a significant increase in awareness, engagement, and sales for both games.During this period, I not only honed my marketing skills but also developed my leadership abilities. Managing a team of talented professionals, I fostered a collaborative and high-performing work environment. I provided guidance and support to team members, empowering them to excel in their roles and contribute to the overall success of the marketing campaigns.Throughout the launches of NFS Hot Pursuit 2, NFS Underground, and NFS Underground 2, I embraced the challenges and continuously sought opportunities for growth and learning. The experience of managing the Need For Speed franchise not only deepened my understanding of product marketing but also enhanced my ability to effectively manage people, delegate tasks, and drive results.