Chris Lee is an accomplished leader currently serving as the VP Xbox Marketing. In this role, he oversees Xbox marketing encompassing the platform, brand, Game Pass, devices & accessories, third party, and industry marketing.With a wealth of experience, Chris has held prominent positions at renowned companies, including Netflix. During his tenure at Netflix, he showcased his exceptional marketing acumen by spearheading campaigns for original series, licensing & consumer products. However, his true mark on the industry was made as the founder of Netflix's groundbreaking video game strategy. Chris formulated the business model, crafted the content strategy, and flawlessly executed game launches on the subscription service. During his tenure, Netflix experienced unparalleled growth, with subscriber numbers skyrocketing to over 200 million globally.Prior to his tenure at Netflix, Chris honed his expertise in various roles within the video game industry, leaving an indelible impact on both established entities and startups. Notably, he served as the CEO and co-founder of En Masse Entertainment, a pioneering publisher focused on delivering exceptional live service games. Additionally, Chris managed major blockbuster franchises and orchestrated successful marketing launches for esteemed titles such as Need for Speed (EA), Halo, and Age of Empires (Microsoft), among a myriad of others.Chris Lee's illustrious career is defined by his leadership, strategic prowess, and commitment to delivering unparalleled gaming experiences. With his exceptional track record and innovative mindset, he continues to shape the future of the gaming industry and drive the success of Xbox's remarkable portfolio.