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Chris is a marketing executive and business leader. He started his career during a time of immense change in the travel & tourism space, an industry that quickly adopted the Internet as a primary vehicle for research, branding and consumer communication.A leader in marketing & communications with an emphasis in the disciplines of digital strategy, SEO/search, UX and analytics, Chris has led teams in both client-side and agency-side roles.Proficient with the following tools:- Adobe Photoshop- Google Analytics (website analytics)- Google Search Console (search, website indexing)- Bing Webmaster Tools (search, website indexing)- Google Ads (online advertising, keyword planner)- Content Management Systems (Joomla, Wordpress, Squarespace, Drupal, Wix, etc.)- Apollo (Sales Leads)- PipeDrive CRM- AHREFS (SEO Tool)- SEM Rush (SEO Tool)- Screaming Frog (SEO Tool)
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Digital Strategy DirectorTbwa\CanadaCalgary, Ab, Ca -
Digital Strategy DirectorDdb Canada Apr 2023 - PresentHead of the digital strategy department for DDB Canada, Chris leads integrated planning projects for key clients with an optimal mix of strategy, SEO, analytics, UX and web technology to craft various deliverables.DDB Canada is a full-service agency with offices across Canada and connected to the DDB Worldwide Communications Network. -
Senior Digital StrategistKonstruct Digital Dec 2022 - Mar 2023Responsible for account management and digital strategy. Chris' efforts focused on creating and executing digital marketing strategies for ambitious B2B companies. -
General Manager | 500 Global 2022 AlumniWorkforcedocs Ltd. Jan 2019 - Sep 2022Calgary, Alberta, CanadaWorkforceDocs® is a document management system centered on paperless health & safety solutions for SME companies. SaaS Startup (Software as a Service).Responsible for WorkforceDocs' operations, Chris leads the organization's business development and marketing strategy, as well as IT infrastructure management and software development. He is passionate about tech growth in health & safety, setting a clear path forward for the business.- Builds & leads managed services across the organization (marketing, IT, customer service, software development).- Executes company branding to build awareness and equity for WorkforceDocs.- Led trademark process and attained trademarks for company brand.- Created grant proposals leading to multiple grants. Conducted pitches and demonstrations for investor opportunities.- Operationalized the marketing content strategy leading to 1,000+ email subscribers, and a comprehensive blog presence.- Implements marketing channels including print, search, social, youtube, driving to website sales lead conversion.- Software roadmapping, developer management, web server management.- Attained Amazon Web Services Activate Portfolio status.- Develops overall sales strategy for the organization: CRM implementation, sales outreach & messaging.- Offers a regular cadence of reporting and discussion to leadership. -
Director Of DigitalVenturepark Sep 2021 - Nov 2021Calgary, Alberta, CanadaResponsible for digital strategy and search engine optimization services at Venturepark, including Venture Play and District Ventures Plus.Chris works alongside various internal teams to produce effective digital solutions for clients across a range of industries and markets who need to expand their digital presence and e-commerce capabilities.
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Director Of Digital ServicesVenturepark Feb 2020 - Aug 2021Calgary, Canada AreaDigital department director for Venturepark, including Venture Play and District Ventures Plus. Head of website development, digital strategy, SEO and analytics for the agency.As the director of digital sevices, Chris led a team of web developers and digital analysts, forging new processes and integrations to ensure digital success for a large roster of clientele working with Venture to expand their web presence and online sales.
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Digital Strategist & SeoVenturepark Jan 2018 - Feb 2020Calgary, Canada AreaChris provides recommendations to strategy, digital, media, social media and content teams regarding SEO and online marketing approaches. He executes SEO and digital marketing programs (strategy, tactics & audits) for Venture clientele across a number of industries.Additionally, Chris works internally with agency communities to ensure content is developed with a search engine focus, including recommendations related to website architecture, digital and social media content, and backlink acquisition.
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Senior Consultant & StrategistClickside Jun 2011 - Jan 2018Senior consultation. Strategic and project management deliverables that guide companies through new technologies to meet communications and marketing goals. SEO, paid media, ecommerce development & strategy.Operations manager for agency. Industries Served: Agriculture, Automotive, Construction, Event Management, Health & Safety, Retail, Tourism, Tax & Accounting, Transportation, Energy• Provided strategic direction to SME ownership, executives and management teams.• SEO projects regularly exceed previous search engine ranking presence, using white hattechniques, methodology and tools.• eCommerce & website project management.• Developed comprehensive client proposals & audits, complete with industry research & insight.• Proposal pitches/presentations/meetings.• Project management skillset, including kick-off meetings, timeline management, monthly analyticsreporting.• Company bookkeeping, invoicing• Budget management and company revenue forecasting -
Director, Online MarketingTravel Alberta Sep 2008 - Jun 2011Global e-marketing and social media strategy & execution. As a departmental director Chris and his staff spearheaded national and international online marketing campaigns and web development projects while gaining a reputation for providing statistically validated programs that exceeded project goals.Chris initiated the very first social media programs for Travel Alberta's international marketing campaigns, including the highly successful 'Stoked For Snow' campaign that brought considerable awareness for, and created a community with, Alberta's ski resorts and its Californian customer-base.As Online Marketing Director, Chris was involved in the creation of Travel Alberta's "Remember To Breathe" tourism branding, providing e-tourism marketing insight and feedback into case-studies and customer-behavior models before its successful launch into tourism history.Web agency management (Critical Mass, Rare Method, Venture Communications). -
Manager, E-MarketingTravel Alberta International Jan 2005 - Sep 2008Chris initiated and co-developed Travel Alberta International's first forays into the world of e-tourism. Working alongside the international marketing departments and the Government of Alberta, Chris developed campaign-driven websites, opt-in customer databases and managed monthly e-newsletter deployments. Importantly, Chris aligned Travel Alberta International's marketing channels with advancements in online advertising strategies and tactics --- including, social influencer outreach, search engine marketing (Google Adwords), online banner advertising, and eventually Facebook and Twitter advertising and community engagement models.Working with Alberta tourism destinations, Chris enabled and managed a crew of videographers and agencies to develop a number of acclaimed Youtube videos showcasing the province's tourism draws. This effort became the initial video content for Travel Alberta's Youtube Channel, generating thousands of views on Youtube during a time where this type of marketing effort was unique and rare.
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Publications Editor & InternetCalgary Stampede Nov 2002 - Jan 2005Employed by Stampede headquarters, Chris' role was dedicated to planning, promoting and delivering the Calgary Stampede each July. Chris' role was as-follows:Editorial1) To produce major event publications (Rodeo, Evening Show, and Roughstock event and souvenir magazine programs)2) To produce corporate communications pieces for the Calgary Stampede3) Online brand protection and monitoring4) Official Calgary Stampede photographer ManagementDigital5) To manage, develop & maintain CalgaryStampede.com, the official websitefor the Calgary Stampede.6) To manage, develop & maintain the Calgary Stampede ecommerce store, including CRM and online product sales & online ticket sales. -
Content WriterInkslinger Copywriting Services 1999 - 2003Website content management, e-newsletter writing and editing, search engine optimization: Inkslinger was founded under the concept that content is king, even on the web.Entertainment journalist & photographer (Music and Film)Freelance journalist (Calgary Herald, Calgary Sun)
Chris Lamb Skills
Chris Lamb Education Details
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Award Of Achievement In Web Analytics -
Certification In Conversion Rate Optimization (Cro) -
Certification In Online Psychology And Persuasion For Conversion Rate Optimization
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Bachelor Of Applied Communications -
Augustana Campus - University Of AlbertaEnglish
Frequently Asked Questions about Chris Lamb
What company does Chris Lamb work for?
Chris Lamb works for Tbwa\canada
What is Chris Lamb's role at the current company?
Chris Lamb's current role is Digital Strategy Director.
What is Chris Lamb's email address?
Chris Lamb's email address is ch****@****ions.ca
What is Chris Lamb's direct phone number?
Chris Lamb's direct phone number is +140392*****
What schools did Chris Lamb attend?
Chris Lamb attended The University Of British Columbia, Udemy Alumni, Udemy Alumni, Mount Royal University, Augustana Campus - University Of Alberta.
What skills is Chris Lamb known for?
Chris Lamb has skills like Online Marketing, Social Media Marketing, Seo, Email Marketing, Marketing Communications, Online Advertising, Digital Marketing, Sem, Social Media, Web Analytics, Strategic Planning, Integrated Marketing.
Not the Chris Lamb you were looking for?
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Chris Lamb
Victoria, Bc -
3gmail.com, conagrafoods.com, mccain.ca -
2pwgsc.gc.ca, ssc-spc.gc.ca -
Chris Lamb
Ottawa, On1rogers.com2 +161329XXXXX
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