Chris Lee Email & Phone Number

Seattle, WA, US

Sebastopol, CA, US

• Spearhead local event activations for Guayaki, executing strategic sampling campaigns to drive brand awareness, product trial, and consumer engagement across key markets.
• Cultivate and maintain relationships with local event coordinators, community partners, and influencers, negotiating partnerships that enhance visibility and create growth opportunities for the brand.
• Manage and optimize the execution of part-time representative teams, ensuring effective sampling, visibility, and budget adherence, while tracking performance to exceed national goals—sampling 1.75 million consumers in.

Oceanside, CA, US

• Lead the planning, development, and execution of a comprehensive event marketing program for Suja in Denver, targeting key consumers through a variety of events, seeding missions, and surprise-and-delight sampling.
• Recruit, train, and manage a team of local brand ambassadors to effectively represent Suja at events, ensuring brand consistency and engagement with target audiences.
• Oversee event logistics, including the management of brand vehicles, assets, and product in storage, while tracking budgets and analyzing event outcomes to ensure alignment with objectives and deliverables.

Los Angeles, CA, US

• Managing event planning, scheduling and activations of all Colorado-based initiatives including, but not limited to: fitness, snow sports, collegiate, and foodie samplings.
• Accountable for brand truck, monthly maintenance and product procurement.
• Management of collegiate brand ambassador team, on-site marketing assets and sponsorships.
• Responsible for weekly online reports and participation in daily calls with brand team.

• Responsible for maintaining product availability and merchandising products in compliance with company standards at all designated accounts. This includes cold and ambient product placement, building displays, updating.
• Meet customer service expectations through daily communication, problem solving and appropriate follow up.
• Maintains professional, team relationships with co-workers and customers at store level.
• Directly contributed to increasing Topo Chico's market share by 8% in 2020.

Las Vegas, NV, US

• Develop and execute a comprehensive event marketing program for Popchips in Denver, targeting key consumers at a variety of events, including music festivals, family-friendly activities, and sporting events (~3,000.
• Recruit, train, and manage a team of local brand ambassadors to drive consumer engagement and brand awareness across diverse event settings.
• Design and implement an extensive retail demo program in major stores like Whole Foods, Target, Sprouts, and Vitamin Cottage, aimed at boosting product trial and increasing demand through strategic store partnerships.

• Managed daily operations, including membership sales, retail, marketing initiatives, customer service, website management, video production, social media, and facility maintenance, ensuring seamless business.
• Developed and implemented a comprehensive martial arts curriculum covering fundamentals, flexibility, strength, forms, sparring, and self-defense, while scheduling classes and recruiting new students.
• Led dynamic group and private lessons, evaluated student progress, and provided personalized consultations to help students achieve their goals, fostering discipline, self-confidence, and leadership through specialized.

Boulder, Colorado, US

• Planned, executed, and supervised events using a 27’ food truck, delivering immersive brand experiences and fostering consumer education and advocacy.
• Managed a team of brand ambassadors, oversaw product procurement, marketing assets, and budgets, and conducted reporting and weekly calls with brand and agency teams.
• Built strong relationships with key retailers, buyers, and wholesalers while driving brand growth through social media programs, philanthropic campaigns, and in-person sampling events.Tour Dates: April - Sept 2013.

Boulder, Colorado, US

• Successfully increased brand visibility in the Denver area by fostering meaningful consumer interactions, addressing inquiries, and showcasing product benefits at local events.
• Directed a team of brand ambassadors, managed product procurement and marketing assets, and ensured efficient budgeting and reporting through regular communications with brand and agency teams.
• Cultivated and maintained value-driven relationships with key retailers, buyers, and wholesalers, driving sustainable growth and market presence.

Bellvue, Colorado, US

• Event planning and activation.
• Management of brand ambassador team, product procurement, marketing assets and budgeting.
• Responsible for weekly written reports and participation in weekly calls with brand and agency team.

Boulder, Colorado, US

• Tasked with building the brand’s awareness and perceptions in the Denver market.
• Planning, organizing, and activating events and providing in-­store support in efforts of improving sales.
• Leading social media initiatives: strategically and tactically managing ILY’s brand presence online.

• Organized and executed impactful events on tight budgets, leveraging a small-business mindset to maximize brand awareness, foster positive perceptions, and drive sales growth.
• Personally hired, trained, and managed brand ambassadors while cultivating strong partnerships with grocery accounts to secure better shelf placement and improve sales outcomes.
• Established and executed creative social media strategies, developed cost-effective content, and directly engaged with customers to build loyalty and amplify the brand’s presence.

Los Angeles, California, US

• Led the planning, supervision, and execution of impactful events in the Denver market, including high-profile gatherings serving over 20,000 attendees, to drive brand awareness, positive perceptions, and increased sales.
• Hired, trained, and evaluated brand ambassadors while managing key grocery account relationships to secure improved shelf placement and strengthen sales performance.
• Conducted in-depth market research to design targeted sampling initiatives, managed budgets, vehicles, and marketing assets, and ensured effective metric tracking to optimize outcomes.

Bachelor Of Science - Bs, Health & Exercise Science

Bachelor Of Science - Bs, Dietetics