Chris Hood Email & Phone Number

Dacula, Ga, Us

Dacula, Ga

I am an internet marketer with more than 15 years experience in email, organic and paid search marketing, website testing, and conversion rate optimization for businesses. I spend most of my downtime riding bikes, tinkering with Raspberry Pis and other nerdy projects in an attempt to automate my life, and working on generating more revenue for clients. I hold certifications from Google for their Analytics, Ads, Google My Business, and Shopping platforms, and certifications from Yext for their SEO, and brand reputation products for business.

Greater Atlanta Area

We build tools that help businesses grow. Brand DevelopmentOnline PresenceWeb DevelopmentUser InterfaceOnline Sales & Conversion OptimizationInternet Marketing Strategy ConsultingSearch Engine OptimizationSearch Marketing

Atlanta, Georgia

Macon, Georgia

Local FOX24 / ABC16 affiliate, broadcasting live news & weather four times daily as well as current news updates online 24/7.Responsible for all online marketing activities, including: social media marketing, banner advertising for networks as well as local advertisers, Search Engine Optimization, web design & development, content management, conversion optimization, online user experience improvements and reporting.» Redesigned site, incorporating better use of brand identity, improved overall user experience and SEO best practices Increased monthly total traffic 83%; organic search traffic more than 400%; avg. pages per visit 37%; avg. time on site 154% Increased monthly return visits 137% Decreased bounce rate 29% » Created Featured Stories & Related Stories modules on article pages, increasing pageviews per visit by 153%» Served as project lead with third-party CMS provider to optimize site code, reducing page load times by 75%» Automated social media marketing through use of website CMS and third party web applications» Streamlined contact form request processing by automatically routing emails to appropriate staff based on visitor needs» Integrated video hosting service to company YouTube channel, increasing daily views 300%

Macon, Georgia

International supplier of disposable shoe covers, Personal Protective Equipment & marketing tools. Four-time Inc. 5000 recipient.Responsible for all online marketing activities including: Pay Per Click campaigns, banner & online marketplace advertising, Search Engine Optimization efforts, website design & development, systems integrations & conversion optimization.» Managed internal team to align E-Commerce & Sales team strategies» Served as project lead with third party developers to create & implement new CRM solution combining e-Commerce, inventory management, salesforce & marketing automation into single system to improve overall company productivity/departmental transparency & reduce sales order fulfillment time. Impact of system increased total company sales by 32%» Increased web traffic by >200% while maintaining ~4% conversion rate, increased total online revenue >700%; increased average order value >35%. Gained an average of >200 new clients per month. Increased online net-new revenue >100% & repeat online revenue >10%» Expanded product offerings from single website to four online marketplaces & utilized automated product feeds to publish product line to more than 500 Comparison Shopping Engines» Developed & maintained Pay Per Click effort including 600+ ads utilizing 20k+ targeted search terms maintaining an average 350% ROI» Coordinated with multiple drop ship vendors to expand product offerings from 300 SKUs to >7000. » Grew drop ship revenue from <1% total sales revenue to >8%» Implemented automated drip marketing program based on client shopping behavior to increase retention & reduce cart abandonment

Responsible for all inbound & outbound marketing activities including: catalog production, direct mail marketing, email marketing, product launch & brand protection. » Worked with sales team & management staff to train employees on how to build a better brand for ShuBee through product & brand awareness & clearly establish the desired culture for the company» Enforced project management system to ensure all marketing efforts were completed on time & within scope including: Bringing new products & services to market Direct mail marketing Catalog production Loyalty marketing programs Brand awareness through traditional & social media marketing Trade show & event planning» Transitioned fax marketing from in-house to outsourced solution increasing reach from 3,000 recipients/month to 21,000+ three times per month while keeping costs the same » Migrated email marketing efforts to new vendor reducing costs by 50%; integrated social media marketing, reviews & weekly surveys while increasing subscriber base more than 100% (15,000+ current subscribers worldwide)» Established corporate social media presence; personally invited to one of the country’s largest HVAC trade shows to teach contractors how to use social media for branding » Implemented new print marketing services for clients, growing this segment of business from <1% to >7% of total company revenue in less than one year » Created Inbound Marketing program using existing website as lead generation tool coordinating efforts from OutReach & Sales teams

Macon, Georgia Area

Full service creative services studio offering print, web design and marketing services catering to SMB & non-profits.Responsible for all day-to-day operations of business including project & team management, job tracking, bookkeeping & business promotion» Consulted with prospective & existing clients to determine business needs & provide appropriate solutions» Developed custom, automated solution for online proofing of jobs to clientsManaged more than 60 clients worldwide, providing solutions for a wide array of marketing includingPrint design» Web design» E-Commerce optimizationEmail marketingDirect mail marketingSearch Engine Marketing » Developed & managed projects to provide client solutions as outlined in project briefs» Coordinated efforts both in-house & outsourced to ensure project deliverables were achieved on-time, within budget & according to project scope

Macon, Georgia

Full service, 9001 ISO certified print shop specializing in digital and offset printing.Responsible for working with clients from project conceptualization to final design & production ensuring all projects were turned around in timely manner & met or exceeded project expectations» Consulted with clients for conceptualization, drafts & production of informational & marketing collateral» Preflight all job submissions from clients to ensure press-readiness» Ensured that PrePress Design department was profitable by tracking all time worked on projects & billed to clients» Responsible for on-site & off-site backups of all projects» Served as project lead to collaborate with third party developer to create & customize state-of-the-art automated PDF workflow offering fully automated preflighting, proofing & archiving using open-source resources (system still in use today) Increased design production more than 15% Reduced number of output errors & redos to less than 1%