Lee Perry Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Au

Accomplishments:- Directed and led a cross-functional marketing department of 19, driving market growth and improving brand desire.- Transformed the marketing team structure by creating specialised and generalised teams, and establishing systems and processes; enhancing productivity and improving campaign execution.- Grew international markets and developed a marketing strategy which delivered a significant uplift in revenue in 12 months.

SouthPort Community Centre (SPCC) is a non-profit organisation providing a broad range of education, inclusion and wellbeing programs to more than 400 disadvantaged and isolated locals each week. Since 1986, these programs have been helping Port Phillip residents manage daily life, deal with disability, overcome disadvantage and social isolation, and work towards employment, education, and social inclusion.

Melbourne, Victoria, Au

Accomplishments: - Led a marketing team of 8 to deliver the marketing calendar and business growth, reducing the cost of acquisition by 40% and increasing revenue by 250%.- Established and launched a brand partnership with Melbourne Storm.- Executed a full-scale brand refresh, aligning all marketing materials and touchpoints, which contributed to a 20% rise in new customer acquisition.- Learned SQL to assist with building a complete view of the customer, analysing and establishing LTV and CAC.

Alexandria, New South Wales, Au

- Implemented SEO program, helping significantly improve rankings for key terms globally- Delivered three international website CMS migrations- Uplifted digital capability that improved performance and managed risks

- Established the marketing function including systems, processes, and strategy- Coordinated and collaborated with brand partners and internal stakeholders to deliver a PR campaign that attracted brand uplift during the campaign time and increased revenue- Managed a team of marketing professionals against a set marketing calendar and range of campaigns- Led a cross-functional growth team of 10 people, delivering multiple experiments within set-out sprint timelines- Developed key assets and collateral in partnership with creative, product, and marketing teams

Melbourne, Victoria, Au

- Championed the development of a customer communications calendar, including the creation of email templates, work plans, content plans and governance documents as well as collaborating with marketing, CRM, and content teams- Acted as the digital marketing subject manager expert, providing best practice guidance in the development of marketing campaigns and coordinating digital marketing teams across multiple campaigns and against timelines- Provided creative guidance on marketing campaign assets across a various range of formats and mediums, including briefing and and agency management

Melbourne, Victoria, Au

- Initiated and advocated the customer with the implementation of a social media customer service function, driving change within the organisation at a senior level and gaining the support of key functional areas to deliver a new customer-oriented business offering- Managed the digital activation of a new brand in market, developing a work plan and coordinating with various internal team and external agencies to deliver activity against timeliness and budget- Coordinated multiple marketing campaigns in partnership with marketing managers, external agencies, and product teams including the development of creative assets, campaign architecture and implementation

Melbourne, Victoria, Au

- Orchestration of brand activation campaigns, collaborating with key internal and external stakeholder to secure press coverage, and key brand partnershipsIdentified low performing channels and marketing opportunities through analysis, and drove the implementation of strategies that drove brand uplift and product adoption- Managed all digital marketing channels for the Skip and White Pages brand, including content strategy, advertising strategy and community management

Melbourne, Victoria, Au

- Managed marketing activity for 18 brands, including campaign ideation, implementation and review, and across various verticals including beauty, lifestyle, and professional services- Developed content using Adobe suite and copywriting skills, while paying great attention to detail and ensuring each brand’s identity was maintained and enhanced- Identified internal training gaps and secured executive support to implement training programmes for the broader team, improving the team’s ability to serve our customers

Melbourne, Victoria, Au

My role was to provide businesses with a digital marketing product tailored to their needs, this included performing a business and marketing analysis, market research, strategic/digital guidance, thought-leadership, client management, and sales.

Bachelor Of Communications, Public Relations

Diploma, Business - Public Relations