★ Built, coached and mentored product teams. Hired and managed 6 high-performing Product managers and implemented process and framework around ways of working for high growth U.S. business. Managed 10 direct reports. Provided coaching and mentoring on ways of working with emphasis on data-driven and design focus, priority setting, roadmap planning, stakeholder management and cross-functional collaboration.★ Product strategy and leadership: Own product strategy in key areas inc. MarTech, Customer Acquisition/Funnel Optimization, Key Partner Integrations, iGaming and Internal Products. Improved product governance with leadership team through greater collaboration, increased visibility and transparency to align priorities and product strategy. ★ Digital acceleration: Drove digital transformation strategy and directed implementation of modern MarTech stack to optimize Cost Per Acquisition and Funnel Conversion, and extend Customer Lifetime Value through CRM automation. ★ Drove partner and affiliate product strategy with media, league and team partners including NBC Universal, Kroenke Sports, NBA, PGA and Premier League to build awareness, drive engagement and maximize lead-generation and acquisition. ★ Developed API and distribution strategy to power interactive digital and TV sports experiences on partner and affiliate websites and mobile apps to build brand awareness, drive increased top-of-funnel traffic and conversion rates. ★ Developed multi-faceted Casino product strategy and led successful product launches in five (5) jurisdictions; grew iGaming revenue from $0 to 30% of company revenue. ★ Productivity and efficiency: Modernized legacy back-office products with improved UI and automation to increase productivity for Customer Service, Marketing and CRM teams - reducing task completion time by as much as 80%. Teams worked with key stakeholders to identify challenges and workflow inefficiencies to eliminate error prone and manual processes.

Connekt is an AdTech startup that helps clients amplify and enhance linear TV ads and programming content through its innovative B2B2C SaaS platform. VP, Product Management ⇐ Sr. Director, Product Management★ Product vision and strategy: Created product vision and strategy for a SaaS-based B2B2C AdTech startup providing a platform that provided Advertisers and TV Networks with a solution for customizing interactive overlays for linear TV on OTT and Connected Devices with viewership data analytics and insights. ★ Align product to strategy: Collaborate with key stakeholders to develop product strategy and roadmaps; demonstrate leadership by articulating a clear vision of success and how goals and objectives will be achieved and measured. ★ Spearheaded the ground-up development and launch of SaaS-based Campaign Management Tools supporting content creation, real-time reporting, and campaign optimization tools.★ Leadership, Coaching and Mentorship: Built and led cross-functional teams including Project Management, UI, UX, Software Engineering, QA, Sales & Marketing to drive success-based outcomes; guided the development and execution of product initiatives including problem definition, ideation, prototyping, testing, go-to-market strategy and product launch. ★ Drove new platform and distribution agreements, and develop value-based partnerships with high profile companies - LG, Verizon Fios, Nielsen/Gracenote, Hisense, Samsung, ROKU, and Sony.

Delivery Agent enabled omnichannel advertising and e-commerce via TV and second-screen technologies for top media companies and brands seeking to transact directly with their customers on any screen★ Led product strategy, prioritization and execution of new product initiatives for the Advanced TV group including ShopTV, PayPal TV Payment integration, XFINITY Accessories App (which allowed Comcast users to purchase accessories, peripherals and home security products with a few clicks of their remote control). ★ Directed the development and launch of an eCommerce TV application on multiple Smart TV and Connected Device platforms (Samsung, LG, Sony, ROKU, Comcast, Verizon, and AT&T) with a device footprint of 50-million and was instrumental in securing distribution agreements. ★ Guided systems integrations with Samsung and LG to support the expanded distribution of interactive ad delivery using ACR (Automated Content Recognition) technology.★ Implemented Viewership and engagement reporting solutions for TV apps using Google Analytics 360, BigQuery, and BigTable. Leveraged data and customer feedback loop to drive UX, process and feature enhancements.★ Industry first innovation: Guided execution of an industry-first click-to-buy TV ad campaign for H&M during Super Bowl 48 and launched an industry-first Interactive and contextual click-to-buy t-Commerce initiative with HISTORY Channel on the Verizon Fios TV platform.

A leading regional provider of consumer Broadband, Video, Wireless and Voice services★ Product Manager for multiple retention-based products including interactive TV applications, DIRECTV Convergence, Subscription Video on Demand (SVoD) and Transactional Video On Demand (TVOD) for High-Speed Internet CustomersInteractive voice/calling features (Visual Voicemail, Caller ID, Click to Call) integrated directly into the DIRECTV user-interface and available to triple-play bundled customers (Voice, Internet, and DIRECTV)Product feature definition for Ad Channels, Cloud DVR/DVR Scheduling, Start Over, IPG UI/UXInteractive TV apps including Localized News, Weather and Casual GamesDIRECTV Remote DVR Scheduler for High-Speed Internet (HSI) bundled customersScoped and defined QZone content store offering featuring SVoD (Starz/Vongo) and TVoD (CinemaNow) streaming content and casual games for broadband customers ★ Led a cross-functional team to develop business and operational processes for Qwest and DIRECTV field techs to upsell/cross-sell converged services, install and educate customers on overall value proposition and user experience.★ Cultivated and managed key partnerships including DIRECTV, Microsoft and STARZ Entertainment to ensure alignment on product initiatives and facilitate transparent and productive working relationships.

AT&T provides a full range of communications and entertainment services including Broadband, Video, Wireless and Voice services★ Scoped, developed and delivered features and services for the TV roadmap including -- Ad Channels, DVR-Web Remote Scheduler, Personalized Content Bar, Total-Home DVR, Yahoo! Games, and Yahoo! Photos -- designed to bolster U-Verse TV value proposition, drive user engagement and reduce churn ★ Selected by the senior management team as the Product Lead for AT&T's National and Local ad insertion, and Advanced Ads platform initiative. Worked with 40 stakeholders to gain consensus on project scope and worked with multiple internal teams and vendors to develop business and technical requirements. Within 6 months, went from concept to implementing phase 1 - National and Local insertion.★ Collaborated with Microsoft and other IPTV solution partners to ensure alignment on the company roadmap initiatives and priorities★ Managed cross-functional teams to ensure that product development objectives and milestones were achieved on time and within budget

Television Games Network is cable and satellite television network dedicated to horseracing that allows customers to watch & wager on horseracing from home in states where account wagering has been legislated. ★ Launched first-ever multi-platform wagering application in North America which allowed consumers to wager using Telephone IVR, Online and Set-Top Box Remote Control (DISH Network customers only) in states where Account Wagering was legal★ Guided marketing team and ad agency in the creation, development and launch of Loyalty/Rewards program to increase customer acquisition, maximize customer profitability, and reduce churn. Per capita wagering increased by an average of 15% per month and churn decreased 25% during the first 12 months★ Developed affiliate-marketing campaigns with Racetrack and TV Distribution Channel partners including Comcast, Charter, Cox, Adelphia, Insight, DISH and DIRECTV to create brand awareness and drive viewership and increase customer acquisition★ Planned and executed comprehensive and multi-faceted marketing plans including mass-media ad campaigns (TV, Radio, OOH) around major horseracing events to drive new subscriber acquisition, and online strategy including SEO, PPC, affiliate and targeted e-marketing programs which reduced subscriber acquisition costs by 50%★ Leveraged focus groups, interviews, surveys, and usability studies to gather qualitative and quantitative research to improve all aspects of the consumer experience including wagering platform features/enhancements, improved UI/UX, and reducing customer care call volumes