Country head of the InvestHK presence locally, serving as the lead commercial representative of the Hong Kong government for Canada. Core responsibility being the trade consul liaison between Canadian organisations and the HK Special Administrative Region, working from the HK Economic & Trade Office in Toronto. Lead for all activities driving new business development and direct foreign investment. Connecting established businesses, schools, NGOs, and startups in Canada with their full potential of setting up or expanding their presence in Asia.Noted speaker at national forums and conferences related to foreign direct investment, trade, technology and innovation.

Headed digital sales and marketing activities predominantly through cultivation of a multi-market go2market strategy via the intermediary channel for a cyber risk management company. Responsible for all sales and marketing collaterals, proposition/message dissemination, inbound acquisition, and lead nurturing programs. Built the inside sales system for lead/demand generation from the ground up and responsible for activities related to the inbound funnel specifically related to digital lead acquisition and customer success.

Oversaw all policy generation new business for an online property and casualty carrier called Onlia that was a joint venture between the Achmea Group of the Netherlands and Fairfax Financial of Canada. This entity is the Canadian presence of the Dutch general insurer Achmea Group. Owner of all lead generation, prospect activation and transaction through various digital channels, including direct, affinity and third parties. Initiator of customer engagement platform for the company.

• As Director of Digital Innovations and e-Commerce for Aegon (trading name of Transamerica in Europe and Asia), primarily responsible for the development of new digital markets for the company, whether geographically or demographically. Secondarily responsible for the implementation of digitally-based customer acquisition (e-commerce, lead generation, customer engagement) and retention programs (loyalty programs, lead nurture strategies, social media and community content management) throughout targeted markets.

• As Director of Integrated Marketing, Was the first regional consultant for AEGON in Asia to serve as digital and offline marketing director overseeing three regional activities: 1) integrated marketing programs, 2) consumer research, and 3) e-commerce initiatives. Specific market assignments included being the architect of the Futuready (www.futuready.com) loyalty program in Indonesia, and helping with sponsored marketing initiatives in Japan, China, Australia, Hong Kong and Indonesia. • Member of the global technology distribution committee to provide strategic counsel on all new e-business initiatives. Spent time crafting the business cases for new business in Netherlands and Scotland.• Integrated marketing itself includes proprietary and partners’ consumer financial services products throughout APAC, and the strategic scope includes marketing and sales channel distribution assessment and branding/audience research planning. The marketing scope includes oversight of campaign analytics, above-the-line/integrated advertising, social media programs, CRM, mobile, database and search engine marketing. Research encompasses both qualitative and quantitative aspects of consumer research and oversight of research agency results. E-commerce initiatives include e-business online sales through either direct-to-consumer channels as well as affinity/sponsored marketing relationships.

Digital Practice Lead, Hong Kong:- responsible for new business, training, strategic planning and execution oversight within the East Asia/HK market- activities include programs for social media, search, advocacy programs, analytics, content planning, digital strategy (non-inclusive of CRM/display), and integrated marketing campaign architecture/alignment within IPG- clients include Allergan, J&J Acuvue, Diageo, Suntech and more

- Responsible for market development, business expansion, and digital PR projects oversight within Southeast Asia from the Singapore office. - Functioned as regional social media planner for joint multi-discipline integrated marketing campaigns in conjunction with McCann Erickson and MRM Worldwide - Activities covered include social media, SEO, strategic planning, customer acquisition, B2B, and loyalty programs. - Also Asia Pacific lead for digital PR programs for Microsoft regional headquarters, a number of brands for Proctor & Gamble, J&J Acuvue, IHG and other odds and ends.

• Founder and president of Elsewhere brand and design consultancy in Tokyo. • A contractual creative strategist and independent regional producer. Specializing in viral, mobile, eDM/CRM, and ePR.• Contract-based strategic planner for MNCs and SMEs, drafting plans for ATL, online, and BTL for financial, language, healthcare and job hunting companies.• e-Commerce consultant for segmentation-based online sales ventures for contact lens industry

Worked at the Tokyo branch of this company when it was known as G2.• Senior Supervisor/Associate Director for G2 advertising agency in Tokyo• Supervised branding activities, graphic design, and production for BAT accounts. Founder of the CRM program for Lucky Strike brand, the first online campaigns for customer acquisition and HoReCa event support programs for BAT. Launched mobile phone campaigns leveraging vending machines and local area marketing initiatives within Tokyo, specifically for clubbing events and online promotions.• Managed design and production for events uniforms, point-of-sale advertising, packaging design, vending, and shopfronts.• Activities included direct marketing, sales promotions, online advertising, trade marketing programs.

• Senior Consultant in the communications firm of Gavin Anderson & Company in Tokyo. • Starting with crisis communication activities to announce the Chapter 11 bankruptcy of United Airlines, the role grew to conduct corporate communications, print advertorials, and events coordination for United Airlines.

Functioned within the creative and account planning departments of marketing specialist agencies within the Omnicom Group of Companies:• Creative Strategist in the Tribal DDB digital division of advertising agency DDB Greater China. • Specialized in brand marketing strategy for HSBC, Microsoft, and South China Morning Post. Was on the founding CRM team for online@hsbc• Managed many branding activities and advertising programs including online advertising, point-of-sale, outdoor and print materials, and viral programs. • Supervising regional planning programs for technology products group PR and online marketing programs for Intel’s software developer forums with EuroRSCG at Fleishman-Hillard• Helped launch UUNet’s Asia regional activities and Sybase HK B2B activities.