– Managed $5M+ portfolio of competitive analysis projects to benchmark content distribution and engagement across leading social media platforms– Delivered strategic product recommendations to close performance gap between Meta's platforms and competitors across several dimensions, including content recommendation systems, quantitative ad load and ad characteristics, and creator growth value proposition– Developed Center of Excellence for competitive analysis and benchmarking projects within Product Data Operations organization, providing support, expertise, and guidance to 10+ unique Product teams and 30+ individual stakeholders launching or expanding competitive analysis projects– Established robust working partnerships with 5+ cross-functional teams responsible for finance, privacy and legal, vendor communications, analytics and reporting, and product development

– Developed go-to-market strategy for blockchain-based decentralized identity systems at colleges and universities in the US; secured internal funding from firm innovation investment group to determine product-market fit and compile comprehensive supply- and demand-side analyses; led founding team of 5 to win biannual company-wide innovation competition– Managed end user support team of 60 for launch of statewide integrated eligibility system during COVID-19 pandemic; leveraged custom analytics tools and tracking protocols to identify and resolve 500+ urgent operational issues; liaised between field representatives and executive stakeholders; served 2 million citizens with critical humanitarian assistance– Architected communications infrastructure in statewide professional licensing system built on Salesforce platform; configured 300+ workflow automation rules with dynamic templates for email and print mail; managed geographically distributed team of 10 testers and developers; served 300,000+ licensees with millions of communications annually– Delivered cross-functional support to project management, business intelligence, and communications teams on anchor project with state department of public health during key contract milestones, resulting in 5-year engagement extension; executed custom SharePoint development to rationalize project site structure and improve operational efficiency

– Provided ad hoc operational support to faculty in the Operations & Decision Technologies department at Kelley School of Business

– Launched workforce management software ROI mobile app for 60 sales and marketing team members; facilitated optimized sales cycle and time to revenue with customer leads using interactive investment dashboards and visualizations– Developed and presented investment strategy for implementation of physical makerspaces housing emerging technology (AR/VR hardware, IoT devices, additive manufacturing equipment, etc.) in GE facilities to enhance prototyping efforts

– Optimized the use of tens of millions of dollars of university IT resources by providing technical expertise and guidance to thousands of students and faculty requiring assistance at technology centers across campus

– Architected database of 600+ ISV partners participating in or targeted for key GE Healthcare software alliance program; aggregated and organized data across sources, including databases, spreadsheets, contacts, and web resources– Developed and presented go-to-market strategy for end-to-end integrated platform supporting secure communications and real-time data exchange between multiple healthcare ecosystem stakeholders, including patients, care providers, and insurers

– Optimized the use of tens of millions of dollars of university IT resources; provided technical expertise and guidance to thousands of students and faculty requiring assistance at technology centers across campus

– Managed outbound marketing strategy for SaaS startup through sales cadence development and implementation– Identified and pursued several hundred leads to establish sustained relationships with influencers and brands using Adproval software