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Dynamic and innovative leader with a proven track record of transforming data and insights into actionable strategies that drive growth, strengthen brands, and foster collaboration. Renowned for leading numerous successful projects, I excel at solving problems, simplifying the complex, and bridging strategic vision with tactical execution to deliver impactful outcomes in fast-paced, evolving markets.Passionate, ambitious, and results-driven, I am dedicated to creating long-term value by focusing on what matters most, leveraging strategies aligned with market dynamics, and driving solutions that make things happen. Committed to adaptability and professional growth, I set clear objectives, maintain focus in dynamic environments, and inspire teams to cultivate a culture of creativity, progress, and continuous improvement.Core Competencies:• Leadership & Team Development• Strategic Planning & Execution• Brand Management & Marketing • Innovation & Change Management• Customer-Centric Problem Solving• Market Insights & Trend AnalysisProfessional Interests:• Business Strategy: Crafting long-term plans that drive sustainable growth.• Innovation: Developing novel solutions to complex challenges.• Brand & Marketing Strategy: Enhancing brand impact through strategic initiatives.• Research & Development: Leveraging insights for business and product innovation.I'm always up for a good discussion and love engaging with diverse individuals. Aiming for a healthy mind and body, learning to meditate and do yoga alongside other physical activities (trying to improve my cross-country skiing technique). Feel good when I’m outdoors and try to spend more time in nature. I get excited about exploring different cultures and traveling. Discover new parts of the city when I’m on my bike. Listen to the sound of music and go to concerts. A good meal is always nice, especially Italian. Read a lot, but not enough books.
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Global Customer Insight ManagerH&MGothenburg, Se -
Partner & AdvisorDuck Mar 2024 - PresentMalmö, Skane, Se• Partner and advisor in a tech start-up specializing in LLMs, AI, graph technology, netnography and advanced analytics.• Lead efforts in business strategy, product development, and growth, actively shaping the company’s direction and scaling its potential.• Engaged in continuous learning about early-phase company building, tool development, and AI use cases. -
Global Customer Insight ManagerH&M Jan 2019 - Feb 2024Stockholm, Stockholm County, Se• Collaborated with function heads as a management team member to oversee a business unit with over 300 colleagues, generating more than +$B in turnover.• Developed and implemented a new vision and strategy, transforming the business unit into the fastest-growing and most profitable unit within the company.• Established the insight role and function from inception, setting the foundation for H&M’s integration of insights, analysis, and data.• Co-created a marketing and communications strategy with external partners, leading to the most engaging menswear launch ever and winning three Cannes Lions awards.• Led a team of specialists on a groundbreaking initiative that redefined collaboration between production and assortment, delivering strong results and widespread adoption across the company.• Applied diverse research methods, both qualitative and quantitative, along with market research and data analysis on various projects, resulting in numerous implementations that increased sales and customer satisfaction.• Oversaw operations in over 75 markets, working at global, regional, and local levels while collaborating on strategic initiatives for multiple brands within the H&M Group. -
Global Customer & Brand Planner, Global Marketing DepartmentH&M Jan 2016 - Dec 2018Stockholm, Stockholm County, Se• Planned and executed all global retail marketing campaigns for H&M’s Menswear and Sports offerings, driving brand growth across physical and digital channels. • Served as a key stakeholder in the customer steering group, collaborating cross-functionally with function heads and managing project teams responsible for marketing activities and media planning.• Led successful collaborations with high-profile partners, including David Beckham, Eytys, and Justin Bieber, driving brand impact, attracting new customers, strengthening brand relevance among target audiences, and increased market shares. • Launched and rapidly grew H&M’s dedicated menswear Instagram account to over 2 million followers. • Managed budget responsibilities, planning for optimal effect and outcome; successfully executed the fastest and most cost-efficient campaign in history while developing innovative social media content strategies. -
Project Manager, Global Visual Creative TeamH&M Oct 2013 - Dec 2015Stockholm, Stockholm County, Se• Served as a member of the department’s management team, contributing to strategic decision-making and fostering collaboration across various functions. • Led global visual creative projects for H&M, coordinating cross-functional teams to deliver comprehensive brand visual strategies. • Managed end-to-end project lifecycle for international visual communication initiatives, ensuring consistent brand representation across global markets and channels. • Collaborated with design, marketing, and production teams to develop and execute creative visual concepts that aligned with H&M’s global brand identity. -
SupervisorBerghs School Of Communication Feb 2015 - Dec 2015Stockholm, Se• Coaching and mentoring students for the 2015 exam project and final exhibition. -
Digital Communications ManagerSanta Maria - World Foods & Flavouring Division Of Paulig Group Nov 2010 - Oct 2013Vuosaari, Helsinki, Fi• Took the first steps for Santa Maria to become a so called Social Business.• Improved and implemented a new communications strategy, with focus on cross-channel platforms.• In charge of Santa Marias communication in digital channels.• Responsible and implemented a new web platform in the Nordics, and further out in numerous key markets.• Built brand experiences via social media, e-marketing, mobile marketing, SEO/PPC and in-store.• Overall responsible for technical implementations and projects. -
Technical Product ManagerSanta Maria - World Foods & Flavouring Division Of Paulig Group Aug 2010 - Dec 2010Vuosaari, Helsinki, Fi• Project managing a series of projects to further develop current data systems.• Investigating different methods to make our information system to work co-European.• Responsible for all internal changes of product information.• Involved in different improvement actions regarding product structures. -
Brand ManagerDiscovery Foods Jul 2009 - Aug 2010• Initiated and been responsible for a series of integration projects and worked with the synergies between Santa Maria and Discovery Foods.• Involved and developed strategies and tactics for successfully improving the market share.• Worked with the assortment and with the development of new products. • Responsible of the re-branding and design change for both Retail and Food Service business.
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Purchasing Supply PlannerSanta Maria Jan 2009 - Jun 2009Vuosaari, Helsinki, Fi• Was in charge of purchasing and logistics of commercial goods from Thailand, China, Sri Lanka, Colombia, India, Belgium, United Kingdom, Denmark, U.S.A. and Sweden.• Supplier meetings and negotiations, daily contact and problem solving with a variety of suppliers. • Actively involved in improving the service level for the entire Santa Maria Group. -
Project Manager And Kam Assistant - SalesSanta Maria Mar 2007 - Dec 2008Vuosaari, Helsinki, Fi• Responsible for the implementation of the CRM-system Argus, for both Retail- and Food Service functions at Santa Maria. It was a multi-million project which included more than 50 people.• In my work as an assistant I did all kinds of presentations, agreements, price lists and was responsible for various sales follow ups as well as product certifications. I had internal and external contacts every day and travelled frequently.• Was a member of the Swedish discussion board and took part in the Nordic Key Account Management meetings. -
Project Manager, Webmaster And Administrative OfficerY. Berger & Co Jan 2006 - Aug 2006Landvetter , Se• Initiated BergerSports product catalogue, for which I was responsible for all content, design and all contacts with the printing house, photographers and different suppliers in North America. • Responsible and carried out a couple of customer attitude examinations. I was controlling Y. Berger & Co.’s contracts with suppliers abroad and draw up a proposal for their Code of Conduct and General Agreement.• Continued to work at the company during the summer with responsibilities for administration and as webmaster.• During my period at Y. Berger & Co I had daily contact with customers and suppliers.
Christopher Malmer Skills
Christopher Malmer Education Details
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Implement Consulting GroupOrganizational Leadership -
Hyper IslandDigital Awareness -
EpiserverBasic And Intermediate Editor Course In Episerver -
Försäljningsakademien & Gothenburg School Of Business Economics And LawMarketing & Sales -
Göteborgs Högre SamskolaSocial Science Programme -
Anglo World OxfordIntensive English Programme
Frequently Asked Questions about Christopher Malmer
What company does Christopher Malmer work for?
Christopher Malmer works for H&m
What is Christopher Malmer's role at the current company?
Christopher Malmer's current role is Global Customer Insight Manager.
What is Christopher Malmer's email address?
Christopher Malmer's email address is ch****@****aria.se
What is Christopher Malmer's direct phone number?
Christopher Malmer's direct phone number is 1 (855) 466*****
What schools did Christopher Malmer attend?
Christopher Malmer attended Implement Consulting Group, Hyper Island, Episerver, Försäljningsakademien & Gothenburg School Of Business Economics And Law, Göteborgs Högre Samskola, Anglo World Oxford.
What skills is Christopher Malmer known for?
Christopher Malmer has skills like Digital Marketing, Digital Strategy, Product Development, Marketing Management, Online Marketing, Social Media, Marketing Communications, Fmcg, Marketing Strategy, Mobile Marketing, Brand Development, Advertising.
Who are Christopher Malmer's colleagues?
Christopher Malmer's colleagues are Carlos Victor Torres, Ebru Aytan, Ivana Bajić, Buasupang Thanasomboon, Emina Karafilipovic Serdarevic, Cecilia Nordblom, Diana Groeneveld.
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