Christopher Malmer Email & Phone Number

Gothenburg, SE

Malmö, Skane, SE

• Partner and advisor in a tech start-up specializing in LLMs, AI, graph technology, netnography and advanced analytics.
• Lead efforts in business strategy, product development, and growth, actively shaping the company’s direction and scaling its potential.
• Engaged in continuous learning about early-phase company building, tool development, and AI use cases.

Stockholm, Stockholm County, SE

• Collaborated with function heads as a management team member to oversee a business unit with over 300 colleagues, generating more than +$B in turnover.
• Developed and implemented a new vision and strategy, transforming the business unit into the fastest-growing and most profitable unit within the company.
• Established the insight role and function from inception, setting the foundation for H&M’s integration of insights, analysis, and data.
• Co-created a marketing and communications strategy with external partners, leading to the most engaging menswear launch ever and winning three Cannes Lions awards.
• Led a team of specialists on a groundbreaking initiative that redefined collaboration between production and assortment, delivering strong results and widespread adoption across the company.
• Applied diverse research methods, both qualitative and quantitative, along with market research and data analysis on various projects, resulting in numerous implementations that increased sales and customer satisfaction.

Stockholm, Stockholm County, SE

• Planned and executed all global retail marketing campaigns for H&M’s Menswear and Sports offerings, driving brand growth across physical and digital channels.
• Served as a key stakeholder in the customer steering group, collaborating cross-functionally with function heads and managing project teams responsible for marketing activities and media planning.
• Led successful collaborations with high-profile partners, including David Beckham, Eytys, and Justin Bieber, driving brand impact, attracting new customers, strengthening brand relevance among target audiences, and.
• Launched and rapidly grew H&M’s dedicated menswear Instagram account to over 2 million followers.
• Managed budget responsibilities, planning for optimal effect and outcome; successfully executed the fastest and most cost-efficient campaign in history while developing innovative social media content strategies.

Stockholm, Stockholm County, SE

• Served as a member of the department’s management team, contributing to strategic decision-making and fostering collaboration across various functions.
• Led global visual creative projects for H&M, coordinating cross-functional teams to deliver comprehensive brand visual strategies.
• Managed end-to-end project lifecycle for international visual communication initiatives, ensuring consistent brand representation across global markets and channels.
• Collaborated with design, marketing, and production teams to develop and execute creative visual concepts that aligned with H&M’s global brand identity.

Stockholm, SE

• Coaching and mentoring students for the 2015 exam project and final exhibition.

Vuosaari, Helsinki, FI

• Took the first steps for Santa Maria to become a so called Social Business.
• Improved and implemented a new communications strategy, with focus on cross-channel platforms.
• In charge of Santa Marias communication in digital channels.
• Responsible and implemented a new web platform in the Nordics, and further out in numerous key markets.
• Built brand experiences via social media, e-marketing, mobile marketing, SEO/PPC and in-store.
• Overall responsible for technical implementations and projects.

Vuosaari, Helsinki, FI

• Project managing a series of projects to further develop current data systems.
• Investigating different methods to make our information system to work co-European.
• Responsible for all internal changes of product information.
• Involved in different improvement actions regarding product structures.

• Initiated and been responsible for a series of integration projects and worked with the synergies between Santa Maria and Discovery Foods.
• Involved and developed strategies and tactics for successfully improving the market share.
• Worked with the assortment and with the development of new products.
• Responsible of the re-branding and design change for both Retail and Food Service business.

Vuosaari, Helsinki, FI

• Was in charge of purchasing and logistics of commercial goods from Thailand, China, Sri Lanka, Colombia, India, Belgium, United Kingdom, Denmark, U.S.A. and Sweden.
• Supplier meetings and negotiations, daily contact and problem solving with a variety of suppliers.
• Actively involved in improving the service level for the entire Santa Maria Group.

Vuosaari, Helsinki, FI

• Responsible for the implementation of the CRM-system Argus, for both Retail- and Food Service functions at Santa Maria. It was a multi-million project which included more than 50 people.
• In my work as an assistant I did all kinds of presentations, agreements, price lists and was responsible for various sales follow ups as well as product certifications. I had internal and external contacts every day.
• Was a member of the Swedish discussion board and took part in the Nordic Key Account Management meetings.

Landvetter, SE

• Initiated BergerSports product catalogue, for which I was responsible for all content, design and all contacts with the printing house, photographers and different suppliers in North America.
• Responsible and carried out a couple of customer attitude examinations. I was controlling Y. Berger & Co.’s contracts with suppliers abroad and draw up a proposal for their Code of Conduct and General Agreement.
• Continued to work at the company during the summer with responsibilities for administration and as webmaster.
• During my period at Y. Berger & Co I had daily contact with customers and suppliers.

H&M Leadership Movement, Organizational Leadership

Master Class, Digital Awareness

Basic And Intermediate Editor Course In Episerver

Diploma In Marketing And Sales, Marketing & Sales

Social Science Programme

Certificate Of Proficiency In English, Intensive English Programme