Lead the largest online marketplace offering dental savings plans and insurance options helping over one million customers access affordable, flexible dental care.

Served as the Business Unit Growth Leader for LendingTree Spring, LendingTree's financial wellness platform. Brought on to redefine, rebrand and relaunch the experience to drive greater consumer progress and a continued growth trajectory. Led a team that managed a platform used by over 22 million users. Served as a subject matter expert in strategic product management, product innovation, consumer engagement, marketing discipline and customer experience strategies.

Drove overall strategy and corporate direction, maturing its product and marketing capabilities, developing its go-to-market strategy, and helping position the company for market entry and investment.

Led N.A. consumer marketing strategy and Experience Management Center of Excellence.Returned N.A. business to profitable revenue growth just two years removed from stopping all US consumer sales for a period of one year relating to the 2017 cyber security incident. Scaled myEquifax, a single digital consumer credit portal, to 13m users and 3m free score members in ~2 years; the fastest growing digital community in the category.Led U.S. freemium to premium repositioning strategy with new product roadmaps, audience targeting and digital media strategies, and activations.

Drove product portfolio expansion for business growth, while transforming and unifying customer experience and digital fulfillment.Expanded portfolio into free and value offerings driving +40% more scale opportunity.Founded the Experience Management Center of Excellence defining customer experience, user experience, research & insights and content strategy for Equifax's consumer business. Authored COVID+Credit Financial Resource Center content strategy to meet consumer needs at a time of great financial uncertainty.Delivered a multi-year business technology platform transformation, unifying the consumer experience and creating seamless journeys across touch points.

Led digital consumer marketing strategy, with P&L responsibility, for the N.A. business. Marketing Highlights:Reinvented Canadian strategy leading to record five-year +19% CAGR revenue growth.Implemented multi-touch attribution redeploying >$5m to upper funnel strategies.Implemented needs based consumer segmentation and jobs to be done analysis in 2 countries, repositioning D2C strategy, experience and digital media investments. Launched Identity Protection entrant, driving both product and digital experience definition, exceeding sales revenue (+28%) and web traffic (+210%) targets. 2017 Cyber Security Incident:Product and experience strategy leader of initial market response and following mobile app release in January 2018.Launched digital consumer portal (myEquifax) as the single location for all consumer needs, setting the foundation for the future business strategy.Developed/deployed N. A. digital consumer re-entry strategy one year post incident.

Ran consumer retention group leading all consumer retention across 21 titles including People, Time and Sports Illustrated managing significant annual net revenues with a staff of 20 in New York and 11 out of Bangalore, India. Managed direct to consumer multi-channel marketing, pricing strategy for products from $10 to $120, and delivering on key strategic performance metrics including P&L responsibility, consumer renewal and payment as well as budgeting and forecasting.

Developed consumer marketing strategy for 24 titles including People, Sports Illustrated and Time magazines. Charged with delivering optimized renewal and payment rates. Lead a staff of 18.

Managed direct to consumer multi-channel marketing retention strategy for Sports Illustrated. Includes management of $7MM budget and P&L responsibility. Led launch of SI's archive website SI Vault which receives 2MM unique visitors/month and 25MM PVs. Also led relaunch of email newsletter improving opens 25% and clicks to web by 66%.