Chaikin Analytics, which launched in March 2011, is a suite of stock research tools and portfolio management services that help pick winning stocks and drop losing stocks ahead of market shifts.

Developed and managed marketing plans across the organization for essential customer acquisition channels: Direct mail, e-mail, web, realtor, and the employee offer program. Monitored campaign data via Google Analytics and in-house reporting to optimize campaigns using quantitative decisions.Led the planning and creation of customer facing products across multiple channels and markets.Reduced 2016 CPA by 35% for the direct mail channel on campaigns budgeted for over $1,000,000 annual expenses, while maintaining a profitable customer lifetime value.Worked directly with the Public Relations manager to grow a strong base of customer knowledge and interest in NRG in Northeast markets, through event sponsorship and publishing articles to local media and publications. Member of the Green Ambassador Committee working to provide a sustainable office environment.

Liaison between business and clients, managing day-to-day business requests, delivering assets, and managing expectations. Manages reporting and presents to team, pulling daily, weekly, monthly analysis to ensure the project team is up to date and on point on overall project statuses. Manage campaigns from inception to completion.

Direct MarketingManaged the companies direct marketing responsibilitiesExecuted email campaign for the launch of the new product, NeatCloud. Along with weekly on boarding and revenue generating emails. Tracked, analyzed and reported email campaign results to internal stakeholders.Worked with internal and external partners on a daily basis in order to direct multiple media outlets. Tested email strategies using A/B testing through the CRM tool, RightNow.Selected achievement: After completing the Summer semester I was asked to stay on for the Fall.

Marketed the company by seeking and cold calling potential clients and pitching the business.Supervised and assisted projects of diverse complexities. Selected achievement: Received a raise for painting a 3000 square foot home on my own.