My first software gig took 13 years. It should have taken half of that time. We spent a lot of time learning things the hard way. We had turned everything into discipline except for one seemingly small thing: pricing. This oversight lost us critical deals, slowed our growth and created unnecessary friction.Then I met the team at Software Pricing Partners and learned the art and the science around software monetization--it would forever change my perspective on what it really means to run a profitable and successful software company.I'm very lucky that my day job as Managing Director at Software Pricing Partners allows me to meet incredibly talented and passionate leaders of today's emerging, high growth & enterprise software companies. We are privileged to help these leaders maximize their valuations, revenues and profitability: not with powerpoint slides or pie charts, but with a proven process that helps our customers successfully roll out--and monitor the effectiveness of--advanced monetization strategies.Getting paid fairly for the value you deliver takes a carefully crafted strategy and approach, alongside an easy story that salespeople and prospects can understand and get behind. Fail on either of those fronts and market progress can become a friction-filled nightmare. But if you succeed on both fronts, you'll realize that the intersection of pricing and selling is the critical lynchpin to your success.