- Met with direct clients and agency partners to share insights and sell through recommendations to drive additional Bing Ads revenue while helping them meet or exceed their KPIs- Connected clients with engineering and product teams help design custom solutions that solve business challenges and influence the development of new advertising products- Maintained above target revenue growth (+23%) YoY across two major retail clients- Assisted in transitioning the billing information and management responsibilities from Yahoo to Microsoft for over 40 advertisers

- Fostered revenue growth among clients, totaling over $35 million in annual spend, by providing strategic guidance and support for search and native campaigns across the Yahoo Bing Network/Yahoo Gemini- Served as the primary contact for all account inquiries and work closely with internal teams throughout the company to help resolve issues and ensure that campaigns are running efficiently- Educated clients on the latest trends and new product developments across the Yahoo platform

- Led teams responsible for the administration of over $14 million in annual media spend across paid search, paid social, comparison shopping engines, YouTube and the Google Display Network- Forecasted budgets and performance metrics for new and existing programs/initiatives- Managed the day-to-day digital marketing efforts for multiple campaigns across several industries by actively watching budgets, adjusting bid prices, and ensuring that client goals are being satisfied- Delivered weekly status reports on campaign effectiveness and offered strategies, proposals, and testing opportunities to continually improve online marketing efforts- Fully built out and developed campaigns, including writing unique and engaging ad copy designed promote engagement and speak directly to a stated target audience

- Hosted and produced a weekly three-hour radio program- Communicated and interacted with listeners from all over the world in addition to local producers and station personnel

- Examined previous years' media plans and offered recommendations to optimize future media spending for greater reach and effectiveness- Designed a new process for auditing billing summaries and invoices for media buys- Evaluated sponsorship proposals for opportunities that were most closely aligned with client goals

- Developed potential opportunities for new products and product line expansion, allowing entrance into new and as of yet untapped markets- Analyzed trends in current online marketing efforts, to determine which ads were the most successful and identifying ways to maximize their success rate; generated upwards of a 40% increase in click-through rates for web advertising- Drafted advertisements and wrote copy for various online/print marketing efforts

- Created presentations and sell sheets used in the pitching of film properties to outside firms- Conducted research to determine which potential partnerships would most appeal to the target demographic for multiple films- Managed the National Promotions website in order to maintain a continual flow of information between both the New York and Los Angeles offices, as well as external partners

- Collaborated with employees in three different countries to produce documents and provide information for new product launch- Oversaw information sharing project from the conceptual stages to its completion that had the immediate impact of accounting for over $1 million USD in unpaid wages- Participated in bi-weekly status meetings with programmers to identify potential problem areas and ensure that project goals were properly conveyed