Chris Handy 🎉 Email and Phone Number
Fort Worth, TX, US
Chris Handy 🎉's Location
Fort Worth, Texas, United States, United States
Chris Handy 🎉's Contact Details
Chris Handy 🎉 work email
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Chris Handy 🎉 personal email
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Chris Handy 🎉 phone numbers
About Chris Handy 🎉
👋 Hi, there. Nice to meet you. I'm Chris. I'm an avid father, and also your friend who knows a little bit about marketing, technology, and human behavior. Here's what makes me tick. 👇I've held a wide variety of marketing, growth and sales related roles and I have learned that buyers today want to dig in and do their own research... until they don't.That's what's led me to the conclusion that the best go to market strategy for 2023 is product led first, with an enterprise sales component.People want to dig in and learn about (and even try) products on their own until they are ready to buy. If it's a personal decision for them, they will. If it requires a buying committee; that's where a sales motion enters the equation.Having been a part of creating strategies for both go-to-market strategies before, It takes a careful balance of understanding the kinds of actions that may be leading indicators for purchase; and building in careful outreach from reps in a way that feels natural to the customer's expanded use of the product itself.Setting up and optimizing copy for the right triggers, tasks, and even bots is easy. Understanding what these moments are is the tricky part. It requires a deep understanding of the customer that only comes from countless conversations, interviews, and research.Whether you are product-led or sales-led; it ultimately comes down to creating an experience based on what's right for the customer. Perhaps its Customer-Led Growth after all.Need help? DMs are open.
Chris Handy 🎉's Current Company Details
Chris Handy 🎉 Work Experience Details
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Executive MemberProduct Marketing AllianceFort Worth, Tx, Us
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Vice President, Product MarketingLaw Insider Nov 2023 - PresentSan Francisco, California, UsI am incredibly excited to join the Law Insider team, especially at this pivotal moment as we unveil a new suite of tools for legal professionals. I’m looking forward to contributing to a product that will not only enhance the way lawyers work but also set new standards in legal technology.Law Insider is a subscription-based contract database that helps 9,000 customers and 15 million monthly users to draft and negotiate contracts more effectively.Get started for free at lawinsider.com. -
Professional Speaker, Author, Product Marketing AdvisorClosedwon Jul 2023 - PresentFort Worth, Tx, UsNewsletter Author, Podcaster, and Product Marketing Strategy Advisor for B2B SaaS Startups -
Sr. Director Of Demand Generation & Product MarketingClosedwon Jul 2018 - Jun 2023Fort Worth, Tx, UsMy main focus is to help marketing teams at high-growth B2B SAAS companies scale demand generation & conversational marketing across their company. My daily role is to both help lead the internal team at a strategic level and to roll up my sleeves with clients in a customer success capacity to:- Lead teams at client companies in the creation of chatbots & demand generation strategies that work to engage customers across their lifecycle. - Build out integrated campaigns with marketing automation platforms like HubSpot & pass the leads to Salesforce CRM. - Create processes for performance management using a variety of analytics suites.- Work with sales teams to adopt new habits and to embrace the platform as a medium for sales velocity and not a passing fad or extra process for them to follow.- Lead change management for and working directly with people in Senior Management, Sales Enablement, Demand Generation, Digital Marketing, and Marketing Operations. In many cases, these teams do not speak with one another otherwise, and the change management is actually the most rewarding part.Internally, I work on multichannel content marketing across the website, co-marketing, podcasts, and webinars.
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Director Of Marketing & Business Development (Co-Founder)Closedwon Apr 2011 - Jul 2018Fort Worth, Tx, UsCo-founded this boutique consultancy in 2011.- Established partnerships with HubSpot, Drift, Wistia, PandaDoc, and many more.- Led the team to help clients get more from their current tech stack and to help set a cohesive, integrated vision for their marketing- Generated millions in revenue from net new leads based on webinar funnels we implemented.- Started Enterprise program primarily focused on chatbots who qualify website visitors and hand them off to sales.- Lead Content Marketing with Podcasts, Webinars, Blog & PromotionMy team primarily focused on helping in-house teams be more successful with their:- Inbound Marketing- SEO- Website Conversion and Conversational Marketing- Lifecycle Marketing/Demand Generation
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Executive MemberRevenue Enablement Society Dec 2021 - PresentWorldwide , Us -
Demand Generation & Content Marketing / MemberRevenue Enablement Society Aug 2016 - Nov 2021Worldwide , UsIn my work with the Sales Enablement Society, I have produced webinars, videos, newsletters, and even live streams of the speaker coverage desk at the Global Conference.
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Executive Member Of Product Marketing AllianceProduct Marketing Alliance Apr 2021 - PresentSan Francisco, California, UsProduct Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.Since then, we've gathered more than 16,000 enthusiasts from the USA to Russia, Greece to Germany, England to Australia. All with one shared goal.To drive demand, adoption and the overall success of their products.Our mission.It’s simple really: to elevate the role of product marketing. We want to support people in the industry, educate those on the outside, and encourage people to transition in - because as most product marketers will tell you, it’s a great place to be.
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Director, Product MarketingCrux Oct 2022 - Oct 2023San Francisco, California, UsEnd to end Product SaaS launch including:- Narrative Design- Product Naming- Pricing + Packaging from scratch- Go-to-market Strategy- Sales Enablement Training- Partnering with Demand Generation for Webinars & Virtual Events- Strategic Partner Marketing & Co-marketing- Customer Success Function Development- Led the content team to develop External Data University- Analyst Relations with Gartner, Forrester, and Niche Industry Analysts- Stakeholder management across Product, Sales, Customer Success, Engineering, Sales Engineering, and Executive Leadership -
Interim Head Of MarketingCrux Jun 2022 - Oct 2022San Francisco, California, Us
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Sr. Product Marketing ManagerCrux Apr 2022 - Oct 2022San Francisco, California, UsIf Data is the new oil, why is everyone still digging with shovels?Crux offers a managed data engineering service that helps organizations scale their most critical data delivery, operations, and transformation needs. Our cloud-based technology stack enables you to reliably get the data you need, how you need it and where you need it. We deliver over 14K datasets from hundreds of sources into your preferred destination at a low cost, with custom validations and transformations, and at a consistently high-level of service and security. Crux was founded in 2017 by financial technology veterans and is backed by Citi, Goldman Sachs, Morgan Stanley, and Two Sigma, among others.
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Sr. Product Marketing ManagerRasa Oct 2021 - Apr 2022San Francisco, California, UsRasa is the leading conversational AI platform, enabling enterprises to build a next-level customer experience. Rasa’s platform was built to create enterprise-grade virtual assistants, allowing personalized conversations with customers - at scale. Rasa’s conversational AI platform allows companies to build better customer experiences by lowering costs through automation, improving customer satisfaction, and providing a scalable way to gather customer intelligence. Rasa’s platform is powered by Rasa Open Source, which has seen more than 10 million downloads since launch, and is supported by a friendly, fast-growing community learning from each other and working together to make better text- and voice-based AI assistants.Rasa runs in production everywhere from startups to Fortune 500s, and provides the data privacy, security, and scalability needed by enterprises of every size. Rasa is privately held, with funding from Accel, Andreessen Horowitz, Basis Set Ventures, and others. Individual investors include Daniel Dines, founder and CEO of UIPath, Ross Mason, founder of Mulesoft, and Greg Brockman, co-founder and CTO of OpenAI. Rasa was founded in 2016 and has offices in San Francisco, Berlin, and Edinburgh, in addition to remote employees based around the globe. -
Director Of Product Marketing - (Early Stage Startup)Recess.Io Jan 2021 - Oct 2021Austin, Tx, UsI came into Recess to help build out a product-led-growth marketing function, and to work with customers to understand if we can achieve product-market fit.📋 My Day to Day- Market intelligence - be the expert on our buyers, who they are, how they buy, and their key buying criteria.- Understand the competitive landscape-be an expert on our competition and how they are positioned- Collaborate with product management to develop product positioning and messaging that resonate with our target buyer personas.- Understand and document the target buyer's process, including where they get information, and the who, what, when and why behind the decisions they make.- Build on positioning, packaging, and pricing and iterate it as the market demands.- Develop & execute a marketing plan for the products, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.- Assess the effectiveness of the marketing programs that support Recess on an ongoing basis, and report back to the business on required changes.- Plan the launches of net-new features releases and manage the cross-functional implementation of the plan.- Act as the primary thought leader for the products we support externally, including speaking engagements, educational webinars, demo webinars, and content marketing.- Build on product messaging that sets new products apart from others in the market to give them a unique selling point- Create content such as case studies, videos, website copy and blog posts- Speak and present about products to both external and internal audiences- Stay on budget📈 Key Performance Indicators- Overall New Revenue- Free Accounts Created- Trials Created- Customer Interviews- Content Produced- Traffic Growth -
Senior Product Marketing ManagerRecess.Io Nov 2020 - Jan 2021Austin, Tx, Us
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Customer Marketing Team LeadDrift Jul 2018 - Dec 2018Boston, Massachusetts, UsMy mission as the team lead for this Customer Marketing Project was to establish a department to help educate customers, potential customers, and everyone at Drift; and to give them everything they need in order to be successful with Conversational Marketing & Drift.This role included serving functions requiring effort in product marketing, product management, customer success.I led product marketing for two major product launches. This included creating videos with the team, functional chatbot examples, email & landing page copy, and robust help documents and sales enablement material.One of these launches proved to set a company record for the ProductHunt launch and drove more new paid signups than any previous launch.In my time there, I piloted a customer community (and received the inter-company Customer Hero award), reimagined the presentation for the product help docs, and helped to create the in-app product release notes system that engages users with new features when they log in. -
Hubspot User Group (Hug) Community LeaderHubspot Jul 2013 - Jul 2018Cambridge, Massachusetts, UsBuilding the HubSpot User Group in the Dallas-Fort Worth Area was a very rewarding experience. We planned and held in-person and online educational events every month for the HubSpot & Inbound Marketing community in the Dallas Fort Worth Area.- Built Social Media Presence on all major platforms including LinkedIn and Facebook Groups- Created, Planned, Promoted, and Executed large scale events for a B2B senior leaders with attendance ranging from small groups of 10 to packed audiences of 200.- Used every aspect of the HubSpot Product to promote the events and then taught the audience how we used and and shared learned best practices.- worked with a wide variety of contributors & speakers ranging from professional speakers to HubSpot Agency partners to help add value to the group -
Director Of Sales - B2BHyla Mobile Aug 2011 - Apr 2012Farmers Branch, Tx, UsAs part of a small team, we saw increases in sales of over 400% month overmonth, until the company reached its first million dollar month.This sales push allowed the company to go global within just a few months.After acquiring several competitors in the United States, eRC is now a globalcompany. -
Director Of EcommerceHyla Mobile Jul 2010 - Aug 2011Farmers Branch, Tx, UseRecyclingCorps was born out of the leadership team at Easysale special project when wesaw that cell phones were piling up in people's drawers. Eventually, we decided to focus solely on mobile devices.I established all operations for mobile device sales. The initial channels included eBay, Amazon, and an online store direct-to-consumer. It was called wirelessreplacements.comThrough a combination both consumer research strategies & behavior-basedonline targeting, I gained new direct & e-commerce customers spanning the globe in the renewable wireless industry.eRC (now known as HYLA Mobile) believed that by transforming the wireless device ecosystem into an opportunity for renewal, reuse and recycling, they're not only benefiting the environment, but creating an economic opportunity that rewards everyone who participates.We invented, implemented, and served as the back-end for the process of trading in your phone at the point of sale at carrier stores for carriers in the US like Sprint, Verizon, AT&T, and T-Mobile before expanding internationally.
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Director Of OperationsEasysale Feb 2009 - Jul 2010Grand Prairie, Tx, UsAt the time, easysale was a large company with a main distribution center and trucks, and five retail locations in the DFW area. “We pick it up. We sell it. We get paid.”For Easysale, I wore many hats:Customer Relationship Management I led the customer service & inboundmarketing team for a database of tens of thousands of customers.Facility Operations - Oversaw all facility & employee operations in adistribution center for a network of 5 eBay drop-off stores in the Dallas/FortWorth Area. Directed warehouse operations and inventory management for a55,000 square ft. facilityInbound Logistics & Routing I directed routing & scheduling logistics for afleet of over a dozen trucks sent out daily.Outbound Logistics I led the shipping and LTL delivery department by example with a roll-up-your sleeves, box-cutter wielding approach. -
Head Of EcommerceEasysale Jul 2008 - Feb 2009Grand Prairie, Tx, UsRecruited to lead the team at Easysale by former RadioShack executives.Provided guidance in the creative team room for a dozen copywriters, photographers, and assistants. We wrote copy and provided creatives for hundreds of unique items every day. We once sold a banana for a thousand dollars. The team produced tens of thousands of unique ads in a challenging, fast-paced production-oriented environment.
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Area Operations ManagerEzbayer Dec 2006 - Jul 2008During my time in leadership at EZBayer, I managed the day to day operations and led the team for an eBay drop-off store.- Managed a database of thousands of consignors- Directed the listing of customer product on eBay- Directed the customer success team- Directed the shipping department- Instituted an in-home pick-up program- Instituted a customer referral program that led to a substantial increase in sales- Managed thousands of active eBay listings simultaneously
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Ecommerce ManagerEzbayer Jul 2006 - Dec 2006As both a customer facing employee and eCommerce manager, I helped customers understand the value of their items they wished to consign for sale online. If the price of actual sold items was acceptable, we would then professionally list the items for sale online. Using eBay, Amazon, and other marketplaces, we photographed, advertised, listed, sold, and shipped the items to their new home. During the process, we would keep the consignor updated with progress along the way. This was a masterclass in customer marketing.
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Senior Staff Counselor | Sailing Program Director | Leadership CoachCamp Longhorn May 2000 - Aug 2004I learned how to be better at Camp Longhorn. I started my career at camp as a young camper and continued on to become a senior-level staff counselor & director of the robust sailing education program. About Camp Longhorn:Camp Longhorn expects the best from each camper and it shows. Positive attitude and bragging on everything and everybody except themselves is what Camp Longhorn is all about. That comes back to each camper as respect, a feeling of self-worth, appreciation and confidence. Longhorn invented “Attawaytogo” in 1939 to praise, acknowledge and inspire Campers to realize they really are “somebody.” This self-esteem has resulted in pride as a happy, successful and unselfish person. Longhorn’s main requirement for a Early Bird (invitation for the next summer) is to love Camp, be a friend and have friends.Camp Longhorn is proud of its role model counselors. Our standards are the highest. We have one counselor for every four campers here at Longhorn. Not everyone can be a counselor. Years of experience have proven that counselor ability amounts to a special talent.Counseling is hard work, but must not appear so. Our counselors sleep, eat, and play with their campers. They are instructors, big brothers or sisters, above all buddies and friends…in the closest contact with youngsters in their most impressionable years. A gratifying number of Longhorn Counselors were Longhorn Campers who have continued their camping interest and possess leadership ability and inspiring traits.
Chris Handy 🎉 Skills
Digital Marketing
Email Marketing
Marketing
Seo
Social Media Marketing
Strategy
Sales
E Commerce
Business Development
Inbound Marketing
Crm
Management
Copywriting
Hubspot
Web Design
Chris Handy 🎉 Education Details
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The University Of Texas At Arlington - College Of BusinessMaster Of Business Administration - Mba -
The University Of Texas At Arlington - College Of BusinessMarketing
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The University Of Texas At ArlingtonManagement
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Texas Tech UniversityAdvertising Focus
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Tarrant County CollegeGeneral
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Trinity Valley School
Frequently Asked Questions about Chris Handy 🎉
What company does Chris Handy 🎉 work for?
Chris Handy 🎉 works for Product Marketing Alliance
What is Chris Handy 🎉's role at the current company?
Chris Handy 🎉's current role is Executive Member.
What is Chris Handy 🎉's email address?
Chris Handy 🎉's email address is ch****@****ndy.com
What is Chris Handy 🎉's direct phone number?
Chris Handy 🎉's direct phone number is +181737*****
What schools did Chris Handy 🎉 attend?
Chris Handy 🎉 attended The University Of Texas At Arlington - College Of Business, The University Of Texas At Arlington - College Of Business, The University Of Texas At Arlington, Texas Tech University, Tarrant County College, Trinity Valley School.
What are some of Chris Handy 🎉's interests?
Chris Handy 🎉 has interest in Inbound Marketing, Sales And Marketing Automation, Thinkhandy Marketing, Digital Marketing, University Of Texas At Arlington, I Like To Learn New Things Every Day, Social Media Marketing, Fort Worth.
What skills is Chris Handy 🎉 known for?
Chris Handy 🎉 has skills like Digital Marketing, Email Marketing, Marketing, Seo, Social Media Marketing, Strategy, Sales, E Commerce, Business Development, Inbound Marketing, Crm, Management.
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