Christopher Keogh Email & Phone Number

Melbourne, Australia

Marketing communications strategy, content creation

• Responsible for the marketing strategy and execution of campaigns for Bupa’s range of health services brands to deliver growth and customer awareness.
• Managed the launch four new brands - Bupa Hearing, Bupa Dental, Bupa Medical Visa Services and Bupa Therapy.
• From small beginnings, created suite of marketing tools and activity plans to nurture the growth of Bupa Dental to 40 clinics and Bupa Hearing to 16 clinics.
• Implemented and SEM program for several of Bupa’s health services, achieving consistent improvements month on month to cost per acquisition.
• Since expanding from Victoria into SA and Queensland in May 2017, Bupa Hearing has exceeded targets every month in the current financial year, with a strong trajectory.
• Managed a range of campaigns to support Bupa’s repositioning as a health and care partner, highlighting the breadth of service in a region with a large Bupa footprint.

Melbourne, Australia

Led the Communications and Engagement team for Melbourne Water and managed the marketing and communications for City West Water’s Business Resource Efficiency program to reduce the water and energy used by Melbourne’s largest organisations.

Melbourne, Australia

• Working with our agency to execute marketing campaigns, bringing the marketing strategy and brand purpose to life using various marketing channels through the line, delivering acquisition, retention and brand.
• Executed end-to-end marketing campaigns through the line over a period of constant growth in national health insurance market share, positive advertising recall and brand value index results.
• At a time of major upheaval in the private health insurance industry due to significant changes to the income threshold for the Medicare Levy Surcharge, helped to minimise the volume of consumers dropping their cover.
• Managed the brand guidelines for the business, including the development of a new brand framework and securing intellectual property rights amidst a challenge regarding the Medibank logo.

Masters, Masters Of Media And Communications

Bachelor'S Degree, Economics And Marketing