House Party, Inc. is an influencer marketing platform that drives authentic consumer advocacy, at scale, to build brands and increase sales.

On-site leadership at Boehringer Ingelheim (BI) functioning as a member of their multi-channel marketing team providing strategic leadership and consulting services to their Respiratory Brand’s marketing programs. Ongoing resource for BI Brand Managers- Project leadership of 3 BI Respiratory Brand’s (Combivent, OFEV and Striverdi) multi-channel CRM marketing initiatives for both patients and healthcare professionals.- Multi-Channel project management and partnership with numerous agencies and internal teams ensuring adherence of BI Standards, driving efficiencies, ensuring synergy and analysis of strategy and key tactics.

Built campaigns and awareness for Fortune 500 brands through cross-functional team management resulting in driving brand messaging and consumer engagement strategies through a specialized experiential social marketing activation and awareness platform.• Directed the production of over 110 House Party campaigns ($16MM in sales) over 5 years, engaging millions of influential advocates and their social circles to building brands through in-person brand experiences that amplify their advocacy, drives recommendations and generates earned media impressions. Managed, on average, 6 to 10 campaigns simultaneously.• Team leadership in ensuring the collaborative workflow and deliverables integration within Sales, Operations, Legal, Social, Creative, Customer Service, IT and Analytics.• Analyzed, developed and implemented the creation of a new gamification platform for Sony PlayStation to engage new target consumer segments through 6 House Party campaigns and a 17-month online continuity program.• Achieved high percentage of repeat business: Sony PlayStation (6), Keurig (4), Disney (3), AARP (3), LEGO (3), Shutterfly (3), Beam (3), 3M (3). VeggieTales (3), Activision (2), Kmart (2), AT&T (2) and Walgreens (2).• Identified and initiated upselling of campaign offerings and cross selling of House Party amongst brands and agencies. • Chartered the integration of new brand verticals into the House Party platform: Drive to Retail (Kellogg’s Pop Tarts/Walmart), Music (Columbia Records), Publishing (Grand Central Publishing), Online Membership (Shutterfly) and Non-Profit (AARP).• Performed review and evaluated the internal campaign process and external client communications to refine processes achieving higher efficiencies in campaign execution and ability to effectively manage more campaigns simultaneously.

• World Vision Experience AIDS, Greenwich – Director of all marketing initiatives for the exhibit generating 2.6M visitors, 500+ child sponsorships and over $1MM in donations in one week.• Robin Tauck & Partners – Engineered strategic development and management of global sustainable tourism business plan focused on identification of partnerships, establishment of multi-year goals, advocacy channels and online content strategies. Vetted partnerships – UNESCO, UN Foundation, National Parks Service and World Heritage.• EuroDiagnostica, Inc – Developed and implemented brand positioning and market awareness strategy and marketing launch of European medical diagnostics products brand in the U.S. Market.• Tourism Sustainability Council (TSC) – Leader on initial Communications and Market Access launch committees.• Intrix Corporation – Executed venture capitalist investment campaign on Brazilian ethanol plant and vetting of U.S. distributors for Brazilian frozen acai pulp.

• Engineering international strategic development and management of sustainable tourism and climate initiatives focused on identification of public/private partnerships, establishment of goals, timetables and initiatives measurements.• Leadership of strategic partnerships vetting with UN Foundation, National Park Service, World Heritage Alliance, UNESCO and Save America’s Treasures and identification of key travel and tourism industry relationships.• Designing overall brand positioning including website management, SEO/SEM and marketing strategies.

Leadership of 3 product brands (Europe, Exotics and Tauck Bridges – family travel) focused on strategic development, customer acquisition, increased awareness and sales initiatives across 8-internal business units. Leadership direction in pricing strategies, revenue goals, passenger forecasting, market analysis and brand positioning in the premium market. • Exceeded annual expectations in development, management and implementation of a consistent multi-year brand strategy and marketing plan across three regions and 48 product lines. • Engineered and implemented multi-channel marketing plans exceeding revenue goals – Bridges +17%, Exotics +14%• Launched 7 premium products with over 3,000 passengers and exceeding Year 1 revenue goals. • Championed brand standards guidelines ensuring consistency of products and increasing customer satisfaction.• Identified opportunity to differentiate Tauck Bridges online presence and SEM resulting in 4% increase in web traffic.• Structured and managed all aspects of ’09 competitive marketplace strategy increasing competitive positioning by achieving a 0% increase in the product pricing for Tauck’s Europe’s 28 itineraries.• Repositioned Tauck Bridges sales target marketing to consistently beat Disney in key sales channels.Partnership Marketing Manager Entrepreneurial leadership in the development of all partnership marketing initiatives designed to engage strategic partners and secure financial commitments in support of incremental multi-channel campaigns. Rebuilt partnership marketing for new and existing partnership development and enabling mutual growth.• Blueprinted Partnership Marketing initiative that achieved 130% growth in partnership contributions in exceeding $1MM target.• Delivered over $600M into Sales and Marketing budget enabling development of 5 incremental regional campaigns• Enhanced partner participation by 60%, passenger growth and repeat partner contributions

• Headed research and management of a multi-year strategic for launch of Brazilian Riffel/RMA sprockets in North America dealer and distributor marketplace.

Lead responsibility for all creative, marketing, partnerships and strategies for the Holiday Inn Hotels’ National and Field Marketing brands including Holiday Inn Select and the Intercontinental Hotels Group. • Re-invigorated Holiday Inn brand through development, implementation of Nickelodeon/ SpongeBob Squarepants partnership and successfully increasing summer ’04 booking revenue by 77%.• Re-engineered and managed two-year State Tourism initiatives requiring multi-tasking of 50 negotiated contracts, over 600 hotelier agreements and creative enabling a 30% YOY growth in hotel participation.• Orchestrated a 10% increase ($200M) in account revenue through securing commitments and management of the marketing strategies for Holiday Inn’s 24 Field Marketing Groups.• Directed eight marketing professionals across two separate corporate offices.

Lead contact for client relationship and direction of account team providing direction, development and implementation of marketing strategies. • Leadership of United Rentals, Breitling, Lindblad, Gourmet Garage, A&P and Kings Supermarkets accounts.• Strategic development and management of multiple years $4M+ multi-channel marketing plan for United Rentals. • SEM management of $1MM marketing for United Rentals resulting increased web traffic and website registration.• Proactively directed development, and successful execution of the equipment branding initiative.• Presided over new business proposal generation through execution of brand awareness and marketing strategies in support of Gourmet Garage’s new store launch.