Christopher M. Vacca Email & Phone Number

Scottsdale, Az, Us

Tempe, Arizona, United States

Scottsdale, Arizona, United States

Strategic Marketing Consultant with a passion for driving results and elevating brands. Collaborating with startup clients to create tailored marketing strategies that resonate with target audiences and boost ROI. Activities involve strategic marketing analysis, marketing mix planning, implementation, and identifying controls to measure ROI. Proven track record of optimizing digital presence, enhancing customer engagement, and delivering impactful campaigns.

Chandler, Arizona, United States

Led strategic marketing projects, including website redesign and e-commerce launch for Crafco and its 5 brands. Managed a team of 5, along with agency/partner relationships to drive marketing objectives forward. I directed digital marketing, content development, graphic design, messaging, and print advertising. Have consistently written and published industry-related articles. I also managed our team's hiring, budget, partner relations, and even product launches. Some of my key initiatives included enhancing our social media presence, driving a comprehensive website redesign that puts user experience at the forefront, leveraging SEO and effective paid campaigns to increase our leads, and improving customer engagement on our ShopCrafco.com platform. I've also been actively involved in developing print advertisements, which not only resonate with our customers but have earned us industry recognition as the #1 Print Ad award from Roads & Bridges magazine. My guiding principle is to continuously innovate, deepen our connection with customers, and ensure we always deliver on our promise of quality and service excellence.

Chandler, Arizona, United States

Led marketing for supply centers across the US, targeting both existing and new customers. Oversaw marketing strategy and planning aimed at driving customer traffic into stores. Single-handedly managed this business area, delivering everything from strategy formulation to campaign implementation. Supported sales team and built awareness of new marketing strategy by creating innovative marketing collateral and trade show designs.♦ Managed Annual Preservation Expo events at all 12 store locations across US, encompassing event design, vendor relations, and team management.♦ Developed engaging brand positioning and communication plan by designing marketing strategy for PMSI retail brand, aimed at developing both contractor and agency customer segments.♦ Built brand awareness through SEO optimization and SEM campaign (Facebook and AdWords) by driving new website design and digital strategy.♦ Increased in-store traffic by implementing targeted print, direct mail, and email campaigns regionally.

Scottsdale, Arizona, United States

Transferred business development skills and experience to US club channel to support and grow US Club accounts while maintaining international components. Managed development and execution of pallet programs for major US and international club accounts like Sam's Club, BJs, and Costco.♦ Supported annual sales to $4.5MM for global club accounts through new product offerings and ongoing marketing support.♦ Enhanced pallet programs by managing development and execution, ensuring products met requirements of Sam’s Club, BJs, and Costco domestic & international.

Scottsdale, Arizona, United States

Communicated brand marketing information to Henkel affiliates and developed business for global Walmart program. Introduced new SKUs, ensured forecasted quantities delivery, and managed global imports. Led Biz Dev efforts to educate Walmart on product portfolio, securing buy-ins in all instances.♦ Increased global Walmart program sales $1.9MM by managing Global Branded Imports in UK, Brazil, and Central America, controlling pricing, product mix, and supply chain constraints for Purex and Renuzit brands.♦ Optimized Exports and Closeout businesses forecasting by preparing monthly forecast, including analysis/recommendations for Asia region, Closeout monthly forecast projections, and incorporating Puerto Rico/Caribbean projections.♦ Streamlined Exports team's operations and improved efficiency by leading Manila support team in preparing daily and quarterly reports and product catalog updates, creating process documentation, and instituting monthly review for status of projects/new processes.♦ Reduced resolution times for shipping orders by leading weekly Exports/Closeout customer service meetings, directing team on follow-ups of items requiring resolution.♦ Streamlined document storage by working with IT to develop efficient solution within sales website, accessible only to Beauty Care affiliates.♦ Boosted sales in Latin America region by working proactively with Supply Chain on forecast requirements, developing a new pallet based on top-performing Lavender & Twilight Jasmine SKU for Export Club Account Pricesmart, and ensuring new registrations during transition.

Scottsdale, Arizona, United States

Advanced liquid detergent business in highly competitive market, overseeing Purex and Trend brands. Directed brand growth strategies, managed social media engagement, developed Hispanic Marketing Program, and maintained responsibility for $30MM brand budgets. Collaborated with IT for efficient document storage and supported downsized Puerto Rico team with Promax requirements.♦ Increased sales to $375MM for Purex and Trend detergent business by executing growth strategies that included SKU rationalization, in-store merchandizing, and national advertising.♦ Boosted engagement through effective social media planning, focusing on Facebook posts and promotional offers.♦ Improved key equity measures and achieved expected 125% sales volume lift for Hispanic detergent consumers by developing a Hispanic Marketing Program with strategic retailer HEB and co-promoting with Clorox.♦ Administered Purex brand budgets exceeding $30MM, ensuring accurate reporting of all activities.

Scottsdale, Arizona, United States

Drove brand strategy and marketing efforts for personal care line in Canadian market, managing significant budget and sales quotas. Orchestrated new product launches, coordinated cross-functional teams, and managed consumer and advertising plans. Scrutinized Nielsen/retailer POS and trend data for strategy optimization, and managed consumer budget in excess of $2.5MM, which included advertising, in-store marketing, market research and packaging.♦ Boosted annual sales to $25.5MM by developing strategic plans for Dial, Tone & Coast Personal Care brands in Canadian market.♦ Propelled 1st-year sales forecast to $2.5MM for new Dial Lotions product by executing comprehensive 360-degree consumer marketing plan involving TV, digital media, direct mail, and national FSI.♦ Optimized market share and profitability by analyzing Nielsen/retailer POS and trend data for developing/re-evaluating marketing/trade strategies.♦ Secured efficient supply pipeline for new and existing product launches by liaising with cross-functional teams, ensuring on-time product rollout.♦ Saved $95M in total sponsorship and activation costs for Rogers Cup Tennis Sponsorship, bolstering brand association between Dial and Women's tennis in Canada.

Scottsdale, Arizona, United States

Drove brand development and marketing initiatives, managed cross-functional teams for product roll-outs, and led packaging redesigns. Played key role in SKU development projects and sponsorships. Collaborated with Supply Chain, Sales, and Marketing departments to meet project deadlines and resolve issues. ♦ Advanced Renuzit product line with 3-pronged approach: • Spurred 20% YOY base sales increase with 10% lift by leading packaging redesign.• Delivered 135MM impressions with 40% reach by developing compelling web banner ads and digital marketing campaign.• Enhanced brand awareness and equity via successful management of Phoenix Suns' sponsorship through on-site promotion and signage development. ♦ Revitalized declining product line by developing bonus SKUs for SON air freshening spray. Managed development of bonus size for SON (SON 16oz Bonus project), serving as the project lead for bottle change to Soft Scrub Bleach Clean.♦ Achieved $75M in annualized cost savings by leading cross-functional team through supplier and manufacturing changes for Soft Scrub Bleach Clean.♦ Improved workflow efficiency by implementing new products tracker for marketing team to manage UPC requirements and sales key dates. Also created tracker for sales team which provided instant updates on information on sell sheets, sales samples, and key dates.♦ Safeguarded timely delivery of Pearl Scents to Dollar General amidst supplier/material and data setup issues, working in tandem with ABMs/Sales Planning.♦ Received Peak Performer Award in Sep 2008 for substantial contributions to the Home Care Team.

Scottsdale, Arizona, United States

Promoted to manage relationships with international distributors in 5 regions, including Latin America, Middle East, EMA, Africa, and Asia. Supported sales efforts by developing products and marketing plans for different regions based on specific product usage in each country. Provided education on products and provision of assets for in-store promotions and marketing materials.♦ Increased market share 2% in Latin American and Middle East by developing bonus packs for Renuzit SON Spray and Adjustables; attracting new users to product line.♦ Doubled sales volume for Adjustables in Middle East and EMA regions by implementing multi-pack promotional strategy and securing increased end cap placement.♦ Designed new International skus for Korean market. Created Renuzit Adjustable Korean sleeve and Dial bar soap with Korean label for Henkel Home Care Korea.

Scottsdale, Arizona, United States

Began tenure in customer service role, providing front-line support for order management, product inquiries, and issue resolution. Developed deep product familiarity, understanding key features and benefits, aiding in rapid promotion to Marketing Coordinator.♦ Boosted customer satisfaction and by resolving order issues promptly and efficiently.♦ Improved order completion rate and order accuracy by effectively communicating product specifications and features to inquiring customers.

New London, Ct

Stepped into unique project management role, pivoting from traditional marketing and sales roles. Resolved financial discrepancies, improved critical database systems, and collaborated with IT teams for proactive solutions. Operated in an independent capacity without assistants.♦ Resolved financial discrepancies for clinical trials by managing and executing projects in collaboration with IT teams, leading to recommendations accepted as new business practices.♦ Streamlined access to critical financial documents by designing and implementing a more efficient database system.♦ Awarded Circle of Excellence in 2005 for outstanding performance and commitment to excellence.

Ledyard Center, Connecticut, United States

Rejoined Foxwoods after earning MBA, stepping into marketing role with focus on supporting sales operations. Developed comprehensive marketing and sales plans aimed at business expansion, specifically within Northeast market. Created and tested sales and marketing models to develop effective sales strategy.♦ Boosted new business by average annual rate of 50% over 2 years by developing and implementing robust marketing plan aligned with department's mission.♦ Delivered key consumer insights to upper management by conducting comprehensive market research project on potential clientele using mass transit for casino visits.♦ Expanded overall reach and visibility by effectively marketing to unique “Bus Marketing” demographic—a distinctly different market segment from high rollers.

Ledyard Center, Connecticut, United States

Tasked with building brand awareness and managing $2M budget as media buyer for print advertising, right out of college. Developed messaging strategies with agencies and recommended media opportunities to Vice President of Marketing.♦ Elevated marketing strategies by evaluating novel consumer/trade media opportunities and presenting key recommendations to senior leadership.♦ Ensured optimal resource allocation by monitoring and reporting on media budget, prioritizing marketing initiatives offering highest ROI.♦ Enhanced brand visibility in print/TV advertising spaces by developing communication strategies through partnerships with creative agencies.

Bachelor Of Science - Bs, Marketing

Master Of Business Administration - Mba