Who is Christopher M. Vacca? Overview
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Christopher M. Vacca is listed as Integrated Marketing Manager at Rosendin, based in Scottsdale, Arizona, United States. AeroLeads shows a matched LinkedIn profile for Christopher M. Vacca.
Christopher M. Vacca previously worked as Marketing Consultant | Strategy, Branding and Digital Marketing at Freelance and Senior Marketing Manager at Crafco, Inc.. Christopher M. Vacca holds Bachelor Of Science - Bs, Marketing from Central Connecticut State University.
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Rosendin
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About Christopher M. Vacca
Hello! I’m Chris, and I’m a strategic marketing leader helping B2B and B2C brands invigorate sales, enhance brand reputation, and align teams for peak performance. I’m currently managing 5 brands for Crafco, Inc.VISION/MISSIONI would like to see more clear, honest, reliable communication in marketing, where brands connect with consumers through authenticity and facts rather than through noise and exaggeration. I work towards this vision every day by prioritizing genuine understanding of our audience before initiating any marketing efforts. Listening to the customer seems so fundamental and obvious, but throughout my career I have seen teams lose sight of this.FOUNDATIONI bring 20+ years of diversified experience in marketing management, in sectors as varied as pharmaceuticals, casino marketing, and even industrial manufacturing. I have a bachelor’s in marketing and an MBA, and an array of professional certifications in strategic planning, leadership, and innovation.CORE VALUERespectful Relationships: Whether it’s connecting with customers, collaborating with cross-functional teams, or showcasing the best of the brands I serve, respect is my guiding principle. In marketing, as in life, it's the respect we show others that makes relationships work.KEY STRENGTHBridging communication gaps between people in every department of an organization, and even internationally. Large marketing initiatives can become complicated and when an issue arises, it’s important to have a leader who can get all teams aligned, including tech, sales, supply, operations, finance, legal, and distribution.PASSIONSI have a soft spot for rescue dogs! Giving them a loving home brings me immense joy. I'm also captivated by the art of beer-making and marketing—I love how craft beer brands infuse such diverse personalities into their labels. As a B2C marketer I feel a special connection with this type of big-hearted, fun-loving consumer, and love to craft brand messages that resonate with them in a memorable way.LEADERSHIP STYLEParticipative and democratic. I consult my team members and involve them in decision-making processes, ensuring their voices are heard.WHAT’S ON MY MIND FOR THE FUTURE:The tides are turning in the marketing industry towards a digitally-savvy, younger customer base, and the rise of AI is becoming a game changer. Marketers must embrace these advancements to understand and connect with our audience on a deeper level. Ignoring AI isn't an option—it’s the path forward, and we need to explore its potential.Please connect!
Current workplace
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15 roles · 29 years
Christopher M. Vacca work experience
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Integrated Marketing Manager
Current
Apr 2024 - Present
Marketing Consultant | Strategy, Branding And Digital Marketing
Freelance
Strategic Marketing Consultant with a passion for driving results and elevating brands. Collaborating with startup clients to create tailored marketing strategies that resonate with target audiences and boost ROI. Activities involve strategic marketing analysis, marketing mix planning, implementation, and identifying controls to measure ROI. Proven track.
Aug 2023 - Mar 2024
Senior Marketing Manager
Led strategic marketing projects, including website redesign and e-commerce launch for Crafco and its 5 brands. Managed a team of 5, along with agency/partner relationships to drive marketing objectives forward. I directed digital marketing, content development, graphic design, messaging, and print advertising. Have consistently written and published.
Jun 2018 - Sep 2023
Marketing Manager
Led marketing for supply centers across the US, targeting both existing and new customers. Oversaw marketing strategy and planning aimed at driving customer traffic into stores. Single-handedly managed this business area, delivering everything from strategy formulation to campaign implementation. Supported sales team and built awareness of new marketing.
Jun 2015 - May 2018
Business Development Lead—Club Channel
Transferred business development skills and experience to US club channel to support and grow US Club accounts while maintaining international components. Managed development and execution of pallet programs for major US and international club accounts like Sam's Club, BJs, and Costco.♦ Supported annual sales to $4.5MM for global club accounts through new.
2014 - May 2015
Business Development Lead—International Exports
Communicated brand marketing information to Henkel affiliates and developed business for global Walmart program. Introduced new SKUs, ensured forecasted quantities delivery, and managed global imports. Led Biz Dev efforts to educate Walmart on product portfolio, securing buy-ins in all instances.♦ Increased global Walmart program sales $1.9MM by managing.
Jun 2012 - 2014
Assistant Brand Manager—Laundry Care
Advanced liquid detergent business in highly competitive market, overseeing Purex and Trend brands. Directed brand growth strategies, managed social media engagement, developed Hispanic Marketing Program, and maintained responsibility for $30MM brand budgets. Collaborated with IT for efficient document storage and supported downsized Puerto Rico team with.
Sep 2011 - May 2012
Assistant Brand Manager—Personal Care Product Portfolio (Canada)
Drove brand strategy and marketing efforts for personal care line in Canadian market, managing significant budget and sales quotas. Orchestrated new product launches, coordinated cross-functional teams, and managed consumer and advertising plans. Scrutinized Nielsen/retailer POS and trend data for strategy optimization, and managed consumer budget in.
Aug 2010 - Sep 2011
Marketing Coordinator—Home Care Product Portfolio
- Drove brand development and marketing initiatives, managed cross-functional teams for product roll-outs, and led packaging redesigns. Played key role in SKU development projects and sponsorships. Collaborated with.
- Spurred 20% YOY base sales increase with 10% lift by leading packaging redesign.
- Delivered 135MM impressions with 40% reach by developing compelling web banner ads and digital marketing campaign.
- Enhanced brand awareness and equity via successful management of Phoenix Suns' sponsorship through on-site promotion and signage development. ♦ Revitalized declining product line by developing bonus SKUs for SON air.
Jul 2008 - Jul 2010
International Marketing Coordinator
Promoted to manage relationships with international distributors in 5 regions, including Latin America, Middle East, EMA, Africa, and Asia. Supported sales efforts by developing products and marketing plans for different regions based on specific product usage in each country. Provided education on products and provision of assets for in-store promotions.
Apr 2007 - Jul 2008
Customer Service—Diversified Markets Division
Began tenure in customer service role, providing front-line support for order management, product inquiries, and issue resolution. Developed deep product familiarity, understanding key features and benefits, aiding in rapid promotion to Marketing Coordinator.♦ Boosted customer satisfaction and by resolving order issues promptly and efficiently.♦ Improved.
Oct 2006 - Apr 2007
Project Manager—Clinical Trials Finance
Stepped into unique project management role, pivoting from traditional marketing and sales roles. Resolved financial discrepancies, improved critical database systems, and collaborated with IT teams for proactive solutions. Operated in an independent capacity without assistants.♦ Resolved financial discrepancies for clinical trials by managing and.
2004 - 2005
~1 yr
Marketing Associate—Casino Marketing
Rejoined Foxwoods after earning MBA, stepping into marketing role with focus on supporting sales operations. Developed comprehensive marketing and sales plans aimed at business expansion, specifically within Northeast market. Created and tested sales and marketing models to develop effective sales strategy.♦ Boosted new business by average annual rate of.
2000 - 2003
~3 yrs
Advertising Account Executive
Tasked with building brand awareness and managing $2M budget as media buyer for print advertising, right out of college. Developed messaging strategies with agencies and recommended media opportunities to Vice President of Marketing.♦ Elevated marketing strategies by evaluating novel consumer/trade media opportunities and presenting key recommendations to.
1997 - 1998
~1 yr
2 education records
Christopher M. Vacca education
Bachelor Of Science - Bs, Marketing
Master Of Business Administration - Mba
FAQ
Frequently asked questions about Christopher M. Vacca
Quick answers generated from the profile data available on this page.
What company does Christopher M. Vacca work for?
Christopher M. Vacca works for Rosendin.
What is Christopher M. Vacca's role at Rosendin?
Christopher M. Vacca is listed as Integrated Marketing Manager at Rosendin.
Where is Christopher M. Vacca based?
Christopher M. Vacca is based in Scottsdale, Arizona, United States while working with Rosendin.
What companies has Christopher M. Vacca worked for?
Christopher M. Vacca has worked for Rosendin, Freelance, Crafco, Inc., Pmsi-Paving Maintenance Supply, and Henkel.
How can I contact Christopher M. Vacca?
You can use AeroLeads to view verified contact signals for Christopher M. Vacca at Rosendin, including work email, phone, and LinkedIn data when available.
What schools did Christopher M. Vacca attend?
Christopher M. Vacca holds Bachelor Of Science - Bs, Marketing from Central Connecticut State University.
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