Christopher Wain Email & Phone Number

Golborne, Gb

Plan, create and execute the acquisition and retention CRM strategy across the business including emails, SMS, personalisation and determining KPIsAnalysis of the CRM plan; reviewing and developing the strategy, content and delivery of campaignsPlan, create and execute multi-variant testing to drive continuous improvementDevelopment of email templates using HTML, CSS and JINJAManage and optimise segmentation and profiling strategies for targeted real-time emails/SMSWork in alliance with the social, retail and design teams to ensure campaigns are maximised

Manchester, Gb

Develop, manage and deliver all aspects of online Marketing across the group’s three websites.Evaluate the online strategy: reviewing the strategy using key analytical tools in-order to test future initiatives and recommend website improvements.Communicate the online strategy clearly and consistently to key stakeholders in the Nycomm Group.Build and develop new websites for new business initiatives using HTML and CSS coding.Pro-active liaison with an external development agency as well as internal design, IT and sales teams.

Altrincham, Cheshire, Gb

Create the eCRM Marketing plan and determining sales measures, costs and KPI’s.Deliver the eCRM Marketing plan ensuring pre-determined targets/plans are met.Evaluation of the eCRM Marketing plan; reviewing and developing the strategy, content and delivery of campaigns.

Gb

Management of all retention & acquisition emails across three websitesLiaise and brief commercial team, graphic designers and vendors for email and website initiatives.Co-ordinate and organise the email marketing assistantProduce website landing pages, utilising SEO best practices.Maintain PPC Google campaigns when required.

Slough, Gb

Student placement yearDevelop marketing programmes to both increase awareness & enquiry generation.Produce and manage direct mail campaigns (internal and external) in co-ordination with the Sales team.Introduce and manage the new company CRM database.Produce sales performance, market, lost sales and customer analysis reports.Provide effective and pro-active liaison with agencies, suppliers, newspapers and clients.