Christopher Wilkes Email & Phone Number

Wilton, Ct, Us

I work with some of the best clients, the best people, the best tools, and the best data available in the market research industry at YouGov.My job is to engage in a dialogue to solve problems. I help brands illuminate where their blind spots are. How well do you really know your customers and can you anticipate what they want and what they want to hear from you next? Are you meeting not just the most obvious rational, functional needs, but connecting to those inarticulate emotional needs, as well?Do you know the best approach(es) to solve these problems? And are you leveraging the most accurate measurements and audiences available?Most important, is your partner doing everything possible to advocate within their organization for you??That's what I do. I champion my clients, while challenging their assumptions and encouraging them to think outside their comfort zones."So what?" and "What else?" Every questionnaire, discussion guide, study, data set, or report should be viewed through those two prisms. That's what made me a good researcher, and it's what makes me a good partner now.• Exceeded each of last three IC targets at over $1.2MM in net new sales in first 9 months of rehire.

Managed a team of nine high-performing Enterprise Senior Account Executives in the Key Account Expansion group, responsible for landing and expanding against SurveyMonkey's entire SaaS and expert services portfolio across multiple sectors - Technology, CPG, Healthcare, Retail and Hospitality, Manufacturing, etc. Logos included Salesforce, IBM, Meta, ADP, DuckDuckGo, Duracell, and others.Responsible for the top performing team across all sales-assisted channels globally in 2 of last 3 quarters and highest attainment over last 12 months. Led all of SurveyMonkey sales in H1 2023 and was on track to be top performing team with eight figure sales for FY2023. Sent 7 of 9 team members to Presidents Club 2023.Provided market research and sales expertise across functions - assisting with training on SurveyMonkey's MRx approaches and collaborating with cross-functional teams on pricing and packaging strategy, marketing, and sales enablement.

Player/Coach managing team of four Sales Directors and Business Developers, delivering revenue and growth for Retail, Clothing/Fashion, Online Brands, Grocery and Restaurant sectors in U.S. and abroad.Highlights: Closed $1M+ in net new business with leading global payment and innovation provider (Mastercard), $800K in new business with $4B clothing retailer (American Eagle), and $600K multi-year strategic custom brand tracker for top insurer (Prudential).Achieved 91% of individual goal and 60% of team goal in first 6 months of 2022 fiscal year. Projected at 150-200% of $2.1MM sales goal by for FY22 prior to departure.

Connecticut

Greater New York City Area

• First North America hire for AI-based market research platform provider. Informed go-to market strategy/positioning; co-developed sales and marketing materials, pricing strategy, and product enhancements. Spoke at conferences and forums (e.g., Nielsen Global Advisory Panel and Corporate Researchers' Conference.)• Booked $500K+ in new business from zero U.S.-based revenue -- including annual tracking contracts, multi-national studies, and "bundled" engagements with Fortune 500 and Global 2000 companies.Wizer is a consumer research solution that leverages A.I. and smart data to help enterprise brands grow & compete. Founded by a unique mix of research and technology experts, Wizer has built a solution that drives insight to new frontiers; digitizing quantitative consumer research, and unlocking meta-insights in large and dispersed data. For more information go to https://www.getwizer.com/

• Identified and developed new accounts and business selling GutCheck's proprietary "quick read" approach to qualitative and quantitative consumer insight in areas of innovation and shopper insights. • Acquired over $150k in new accounts within 6 months, including renewable/tracking contracts.• Managed inside sales resource(s) to generate new leads and product demos to help penetrate strategically targeted companies.GutCheck is a global, online agile market research solution that enables our clients to do quick consumer reads to answer business questions as they come up. GutCheck’s on-demand research platform lets companies find and connect with their audience in minutes, get comments on and iterate products/ads/designs in hours – as opposed to weeks – so that brands and their teams can make more meaningful, confident decisions. All of this is done at a fraction of the cost when compared to other solutions.

- Working directly under the Global Director, serve as U.S. leader for business development efforts for the Customer Experience Management (CEM) vertical. Worked as both a subject matter expert for our "Closed Loop Feedback" platform and manage day-to-day lead generation, opportunity tracking, proposal generation, and content support. Ultimately responsible for managing and achieving the revenue target for Customer Experience in the U.S.- Collaborated with Account Executives throughout North America to engage clients and prospects on best practices and applications of our CEM technologies and research approaches.- Drove development of marketing collateral and contribute to product enhancements and product line expansions.- Continued to support my own account portfolio on the entire suite of MarketTools/MetrixLab offerings in not only customer experience, but also Brand, Media, & Advertising and Innovation & Shopper Insights.

• Drove client relationships and revenue by selling online custom research for Fortune 500 companies in Financial Services and Consumer Goods, Restaurant and Retail groups. • Exceeded $1.8 million target and $2.0 million stretch goal for FY12 within first three quarters by increasing territory revenue by over 100% in first year. Final number for FY12 ending June 30 was 120% of goal. • Responsible for closing multi-year, multi-million dollar tracking business (>$500k), as well as high margin ad hoc business in customer satisfaction, consumer understanding, and brand and communications areas.• More than doubled revenue of multiple strategic accounts ($35K to $350k; $225k to $500k) and brought in new accounts in excess of $350k.

Strategic Positioning and Launch of “Social Insights” BU • Spearheaded efforts at Ripple6 to develop and position direct market research offer leveraging their social network/community platform and Gannett Digital Media Network audience. Created distinct “productized” approaches and solutions; formulated positioning, messaging, and sales materials; instituted pricing models and negotiated revenue share with Gannett sister companies.• Supported sales efforts through creation of presentation materials and sales collateral, conducting sales training on Social Insights approaches, and through direct client contact and presentations.• Collaborated on marketing efforts with internal Marketing team and PR agency, contributing to press releases and other media efforts, as well as creating and presenting webinars for organizations such as The ARF. “Go to Market” Consultant for Social Listening for Market Research Offering • Worked with Collective Intellect (now part of Oracle) to optimize best practices and processes from a research perspective – instituting and implementing new reporting standards and checklists for client engagement at the project level that rescued "at risk" revenue with companies such as Unilever and Viacom in excess of $200k.• Drove incremental revenue for social media “listening” products across CPG, Financial Services, and Media & Entertainment – through cross-selling and up-selling efforts and by providing consultative subject matter expertise and value for contracted work.• Developed content and spoke for Collective Intellect at various conferences and forums, such as the ARF Industry Leadership Forum, the AC Nielsen Center for Marketing Research, and CATCSE.

Vice President, Business Development / Senior Account Executive • Managed sales/business development for Northeast across multiple industry verticals -- developing ad hoc projects and strategic programs with clients across brand and advertising awareness and effectiveness testing, innovation and concept development, messaging and naming. • Surpassed CY08 revenue target in first three quarters and exceeded first year goal by 50% at over $1.12MM. Expanded customer base and territory revenue for CY08 by over 300%. • Achieved $1.3MM in booked sales against $1.4MM goal by mid-August 2009 – including $260K strategic consumer understanding initiative for major CPG company.Senior Director of Key Accounts / Research Director • Served as lead subject matter expert for most highly valued clients by developing research best practices and supporting the overall business plan established for key accounts. • Co-created contractual elements from a business use perspective with account executives and VP of Sales. (e.g., ideation, concepts, copy testing, web evaluations, etc.) • Influenced over $500K in FY05 to $1.3MM of new revenue in FY06 driving incremental sales with existing clients, as well as developing business with new clients. • Selected to collaborate with the Executive Team on key strategic issues such as development of new products, evolution of the Invoke platform, development of pricing structures, and establishing business development strategies. Shared responsibility for training and mentoring of new hires and junior research staff.• Promoted three times in Research group by 2007 and twice in Account Management by 2009.

• Managed all phases of qualitative market research projects in the areas of Branding and Communications, Innovation, Consumer Understanding, and Customer Satisfaction. • Designed qualitative solutions in close conjunction with clients based on proprietary models and data collection approaches. Responsible for selection of sample segments, drafting of respondent screeners, discussion guides/questionnaires, and coordinating logistics of domestic and multi-national research projects. • Executed fieldwork via focus groups, face-to-face and telephone in-depth interviews, and online data collection among consumer and B2B segments – gaining rich insight through direct questioning, projectives, laddering, picture sorts, and other advanced qualitative techniques.• Drafted final presentation decks, topline reports, and other client deliverables.

Research International is a full-service global market research company, part of the WPP group, with offices innearly 60 countries.· Worked directly with the Executive Vice President/Unit Head in business development, proposal tracking, marketing and copywriting, and coordination of Research International's Financial Services Practice. · Supported Client Services staff by contributing to proposals and client reports and assisting client teams. · Managed and oversaw administrative functions and facilities. Planned and coordinated meetings and functions, including the presence at the American Research Foundation convention. · Negotiated contracts and maintained vendor relationships for physical space, facilities, and office equipment - successfully reducing overhead by over $80,000 in three years. · Supervised and developed three direct reports.

Bachelor Of Arts, English And Theatre Arts

Education record