Christopher is an expert in strategic business transformation with a proven record of building platforms to scale consumer brands. He honed his skillset over 3 decades which included general management, functional, & initiative leadership roles at Nike, adidas, VF Corporation, & Gap, as each sought to grow sales, profits, & market share amidst major shifts in the sports, fashion, & retail sectors. He is a versatile player who thrives at the intersection of consumer behavior, market insights, cross-functional strategies & the operating model changes required for companies to effectively navigate emergent opportunities & risks. He offers to boards not only a depth & breadth of experience & perspective, but also curiosity about the new & a collaborative “what if” approach that has helped him successfully influence C-suites & lead impactful change agendas in a variety of contexts. He is adept at managing across cultures & has lived & worked in 13 cities in 4 continents.At present, he is President of Custament Partners, through which he advises companies across life stages & sectors on designing & executing strategic transformation. He serves on the boards, finance & strategy committees of Reach University & Harvard Business School African American Alumni Association. As Nike’s Head of Strategy for Global Geographies, he spearheaded the company’s $50B sales vision, co-developed & steered the global rollout of Marketplace Transformation, its industry-redefining consumer engagement & channel initiative. As adidas’ SVP Global Sales Strategy, Global GM of Key Cities, & a Global Co-Lead of its Creating the New turnaround, he launched a consumer, market, & commercial framework that drove the evolution of the global brand operating model. As VP Strategy & Growth Platforms for VF Jeanswear, he oversaw consumer retargeting, introduced a new commercialization model, & piloted a number of go-to-market alternatives prior to the $3B group’s spin-off into Kontoor Brands in 2019.He started his career in finance at Goldman, Lehman & Gap. He is a certified director (NACD), a member of Private Directors Association, & credentialed in Board Governance (Santa Clara BCBR) & Sustainable Capitalism & ESG (Berkeley Law). He is also a Fellow at Stakeholder Leadership & Governance Institute (SLGI). He is enthusiastic about developing people &, in 2019, seized the opportunity to become President & Trustee of African Leadership University & drive its unique SDG-based curriculum and impact mission; notably, during the COVID pandemic.He lives with his family in the Netherlands.