Experienced manager with over 20 years in the design industry, combining expertise in Industrial Design, UX/UI design, and design research, to create impactful products and tools that enhance the consumer-to-brand experience. A collaborative and respected team leader who connects business strategy with creative execution for user-centered design principles, visual design, and user behavior and interactions, from initial concept to user flows, wireframes, and final designs that turn complexity into simplicity.CAREER HIGHLIGHTS include:• Spearheaded, pitched, and sold an innovative user research program that leveraged discoveries to drive the project design brief with a more user-centered/purchaser approach.• Generated 4-million dollars in additional sales making IRWIN a category leader by reimagining the company’s circular saw blades’ line extension and branding to align more cohesively with family of products.• Resourced team to better support derivative and NPD projects, and collaborated with Sr. Product & Innovation Directors to develop product road maps which drove significant growth in core categories. • Designed and launched new Yankee Candle gift packaging allowing consumers to gift items immediately to recipient without the need for additional ‘at home’ wrap. • Global Designer for IRWIN Tools, Shur-Line, Bernzomatic, and Bulldog