As the face to, and voice of, our clients, I interface with internal departments to develop, implement and drive strategies to meet client requirements and enhance the product offering. I will also be performing analytical reviews of client results and developing strategic recommendations and action plans aligned with client’s goals and objectives.

Examples of product development, product management, and training and development expertise for clients:pingmd (New York, NY):• Reinvigorated secure text message solution in a crowded market to a necessary care coordination workflow solution used in varying verticals from hospitals to ACOs.• Transformed business in less than six months to a position where they were acquired by a behavioral health electronic medical record (EMR) company • Developed product strategy and positioning, vision, roadmap, go to market plans, integrated workflows, and associated KPIs for provider education, referral network development and notification protocol SaaS-based solutions• Developed strategic partnerships and ongoing client pipeline of providers for services integrated into leading electronic health record vendors via API and plug-in• Identified market opportunity and associated consultant channel distribution models for pilot modules tied to chronic condition management and bi-directional physician to patient discussions as extension of healthcare product; pipeline increase of 14% in first two quarters since launch• Developed go-to-market plans and segment workflows for reintroducing secure text solution to both consumer/patient as well as to provider audiences • Opened new pipelines for both B2B and B2C channels by introducing new pricing model for subscription-based service to better align with value-based care (VBC)SwiftReach (Mahwah, NJ):• Developed infrastructure for new product development guidelines and KPIs tied to product business objectives (PBOs); model adopted as standard for development and product management• Developed and implemented multi-product training catalog for clients, including self-service online Knowledge Base and training videos; increased client training by 24% in one month• Increased client post-training satisfaction in two months’ time from 3.74/5.00 to 4.88/5.00

- Own the digital care journey development roadmap across the company, targeting acute and chronic conditions (ex. #renal, #hypertension, #respiratory, #metabolic disorders, #maternity, #oncology) - Own GTM strategy with marketing collateral, client facing demos and conversations - Drive client relationship management, including contracting, compliance, implementation, member/patient onboarding and #value-based care metrics/KPIs- Identify and drive partnership decisions and management, including contracting and compliance - Work cross functionally to deliver industry leading performance for #hospital_health system, #payer, #self insured, pharma, and life sciences client accounts - Create product requirements, use cases, and user stories based on insights developed doing user research, usability studies, and data-driven experiments. - Work closely with engineers, designers, and data teams daily to build a thoughtful, robust & exceptional product experience. -Partner with Growth team to develop strategies to personalize our acquisition flow and optimize our attribution framework. - Perform quantitative and qualitative research to identify product opportunities and prioritize MoBe roadmap.

Partner with business leaders, product team and other key stakeholder groups across the GHB organization to translate business needs into innovative growth programs, products and strategies• Defined alternative workflow for non-governmental organizations (NGOs) written out of Americas region, to allow for pipeline increase of $47m without prohibitive product or system enhancements• Developed new business segmentation strategy to identify industry verticals with higher penetration of expatriates and third country nationals over next 3+ years, based on in-depth competitive intelligence, market penetration assessment, and demographic assessment• Support global distribution strategy as it aligns with the overall GHB growth strategy

Execute strategic plan-based initiatives set by Board of Directors for Rhode Island Quality Institute and CurrentCare (health information exchange), funded through grants and sponsorshipIdentify new opportunities through secondary and field research for growth through strategic partnerships, product development/management and unique pricing and funding arrangements based on client distribution channel (payer, provider, TPA)Launched Designee Alerts, a first in the nation product enhancement for HIEs that allows individuals to assign other people (called “Designees”) to view their health record in CurrentCare for Me, (consumer portal) as well as to notify those designees when their loved ones go to a hospital, emergency room or skilled nursing facility.

Developed multi-year product and program strategy; managed and executed initiatives that promote and support organizational strategy for the adoption of population health management, adherence and expatriate health management solutionsChina population health management infrastructure: Led product infrastructure build and managed multi-layered project team of 25 senior-level (VP/Director) individual contributors, focused on priority deliverable and timetables to secure multi-million dollar municipal bid for Tianjin’s Binhai New Area HIE/HIT initiativeThrough a “facultative arrangement” with Financial Services Commission, obtained approval to allow Aetna products to be sold on-shore in target Caribbean nationsDeveloped Latin America specific FI individual and group plans (LACP) through broker/consultant as well as plan sponsor feedback and external researchIdentified need, developed business case, and received senior leadership approval, funding for tri-lingual Latin America focused service center, which opened in September 2013 Increased retention of LatAm book of business from 87% to 94% since inceptionDeveloped strategic road maps and user experiences for execution of targeted medical and ancillary sales and retention initiatives in key countries of Brazil, Mexico, Colombia, Peru, Chile and Canada via high-impact verticalsTrained Sales Directors and Account Managers on identified verticals, including support materials and “how to sell against our competitors” researchIdentified gaps in competitor profiles; developed and executed on disruption strategy to present M & A plan or to generate new business; upsell/cross-sell revenueManaged the day-to-day relationship with internal business partners throughout Enterprise (i.e., International IT, Emerging Businesses, Legal, Network, Underwriting, Regulatory, and Marketing)

Developed solutions tied to capital technology investment through market penetration, abandonment based on RBS’ five-year strategic plan• Product manager for solutions tied to capital technology investment to bring RBS above par against competitors, including Corporate Credit Card improvements, E-Deposit consumer launch and Electronic Data Interchange (EDI) facilitation; five year revenue over $11.2 million• Managed comprehensive market analysis to determine market penetration and market abandonment models proposed through business case, based on Royal Bank of Scotland Group five-year strategic plan• Ran multiple external-facing prospect and client-facing lead generation and retention campaigns which generated over $1.5 million dollars in incremental, overall campaign revenue

Managed campaigns to the physician and hospital audiences surrounding significant planned and unplanned events. Managed the launch and support of UnitedHealthcare and affiliate programs, policies and initiatives that affect network physicians, hospitals and other health care professionals in the Northeast region.

Led marketing strategy, operations and campaign management in Northeast region and the Carolinas (Commercial, Community and Government (Medicare/Medicaid) plans) through integrated campaign planning, development, launch and evaluation tied to annual growth and retention goals• Managed product launches from go-to market planning to market rollout in largest revenue generating market ($9bn+), resulting in average 17% membership increase per year for small group and middle market• Led project management for direct mail campaigns, generating over $8.5 million dollars in incremental campaign revenue and ROI at or above 102.3%, on average• Managed external communications to over 12,000 physicians, brokers and members per publication: broker manuals, physician reference guides and pharmaceutical bulletins

Implemented and led evaluation of sales operations processes and marketing communications for East Coast and Central regions.• Led marketing programs aligned to auto & home, long-term care and disability insurance products.• Managed corporate sales programs, including sales communications and seminar production• Managed broker appointment process for the two highest-grossing sales regions in the United States• Developed process improvements to increase agency production on a state-by-state basis • Reduced licensing and appointment process by two business days

Supported President and account management within firm; identified growth and retention strategies• Proposed to leadership via business case, and managed marketing audits as upsell by the agency; increased agency revenue by 11%• Managed multiple press conferences for agency: Alzheimer's Association-Rhode Island Chapter, Brooks Pharmacy Ocean State Marathon, Rhode Island International Film Festival, and Literacy Volunteers of America-Rhode Island• Developed and led sponsorship program for Team 88 Racing, a start-up NASCAR®-eligible racing team-secured four major sponsorships from local vendors for the 2001 season