Christopher Piazza Email & Phone Number

Beijing, China

• Led an international team of talented professionals in the successful delivery of over 4,000 unique omni-channel assets.• Spearheaded product marketing strategies for a diverse portfolio of consumer electronic products and software, including Legion 9, Pro, and Slim Series Notebooks, Legion Towers, Legion Go, and the new Lenovo LOQ sub-brand. • Managed the entire product lifecycle from ideation to post-launch analysis across over 100 countries.• Developed and executed marketing programs that increased gaming device revenue to $6.1B and achieved a 27.8% market share.• Collaborated closely with the sales team to provide product training, sales collateral, and sales enablement tools• Led and secured funding for the Global Benchmarking Program, ensuring 100% validation of all Gaming PC performance data. • Deployed the program to empower customers' purchase decisions on www.lenovo.com, resulting in a 3% improvement in conversion on our eCommerce platforms.• Drove product improvements based on market demands, leading to a global overall satisfaction (OSAT) rating of 4 out of 5.• Guided Lenovo Legion’s global influencer program, resulting in 7M+ product video reviews and over 34M impressions.• Led all launch strategies for Lenovo Gaming devices, driving in 10,000+ press stories with over 99.5% positive or neutral sentiment.

Beijing City, China

• Led marketing efforts for consumer electronic product lines, including Lenovo Legion, Yoga, IdeaCentre, and Smart Home.• Oversaw the creation and coordination of comprehensive sales enablement materials across the Lenovo Legion, Yoga, IdeaCentre, and Smart Home brands.• Orchestrated and maintained yearly budgets and finances for sales enablement materials, with an operating budget exceeding $1.5M.• Piloted marketing initiatives for product launches at major events incl. CES Las Vegas, Gamescom, TechWorld, IFA, E3, & MWC.• Successfully launched over 214+ products across Lenovo's Legion, Yoga, IdeaCentre, and Smart Home portfolios.• Forged strategic alliances with key channel partners and vendors, including Intel, Microsoft, AMD, NVIDIA, Samsung, LG, EA, Amazon, Dolby, Razer, Motorola, Corsair, SteelSeries, Google, and others.• Conducted qualitative/quantitative research and user experience studies involving participant groups ranging from 10 to 10,000 individuals, spanning premium and mainstream segments, which drove widespread product adoption and increased purchase intent.

Beijing City, China

• Coordinated PC Group’s Global Marketing Internal Newsletter and day-to-day communication and created content for social media.• Engaged in various forms of copywriting to support cross-functional teams in both consumer and commercial divisions.• Developed and distributed the monthly internal newsletter for Dilip Bhatia, Vice President of Worldwide Marketing.• Collaborated with the social media team to produce and manage content for www.thinkconversations.com, an online social hub for Think users and enthusiasts.• Created, coordinated, and distributed Lenovo PC Group and Enterprise Business Group’s ThinkWin newsletter.

Master Of International Marketing, International Marketing

Chinese, Chinese Studies

Studied Mandarin Chinese intensively (20+ hours a week of immersive conversation, reading and writing).

Bachelor Of Science, Marketing

Activities and Societies: Appalachian Experience. Sigma Pi Fraternity, Community Day, Weekly Service Studied Marketing for my.