Christopher Picariello Email & Phone Number

Orlando, FL, US

Poole, England, GB

• Deliver oversight to manage the NA and APAC regions while supervising all digital commerce marketing endeavors. Administer conversion rate optimization on day-to-day basis to develop high-level volume of transactions.
• Spearheaded complete functionality of more than fourteen direct reports in North America from Senior Managers to Coordinators and over five professionals in Asia to improve corporate performance.
• Governed business activities pertaining to North American vacations by fostering apposite products to bolster Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) by over 70%.
• Instigated effective profit-building processes during COVID by leading marketing, merchandising, and product development processes and launching better-performing products for consumers centralized on assisting in.
• Engaged in establishment and initiation of theme parks in New York and Korea, with involvement in park opening in China while surpassing expected budget in Korea by 37%.
• Lead the creation of a new performance marketing group responsible for +$22M in budget that generated +20 in ROAS while lowering CPA by 10%.

Orlando, Florida, US

• Integrated technological enhancements in overall functionality of online store to manage conversions. Oversaw employee recruitments and terminations while leading more than 12 direct reports. Supervised global.
• Governed budget and technology vendors and operated cross-functionally with company’s revenue management team and Chief Marketing Officer to ascertain compliance between technical products with pricing models from.
• Formulated strategic digital merchandising plan, leading to more than 30% Year-over-Year (YoY) growth in online conversion rates along with 60% increase in overall transactions.
• Supported in instigation and enhancement of variable-priced products to bolster revenue via operability of online stores, ultimately improving sales by more than $1B YoY.
• Consolidated effectual optimizations and accuracy to corporate website and app-related online stores.Guided the launch and optimization of variable priced products that maximized revenue through the online stores, this.

Miami, Florida, US

• Devised innovative marketing strategies within Power BI and Tableau while cultivating and managing analytic reports. Liaised with more than three corporate teams, Chief Financial Officer (CFO), Chief Revenue Officer.
• Formulated and employed effectual strategies, including data analytics and building decks, reports, and other strategic models, to attain more than $750M in private funds.
• Assisted in acquiring governmental funding of non-interest bonds and loans via Fed Transportation Community (FTC) for continual corporate building.
• Fostered segmented customer acquisition strategies involving technological and traditional forms for B2C and B2B marketing and sales teams that improved first-time sales and customers by 35%.
• Orchestrated digital strategy and Customer Relationship Management (CRM) marketing plan to include segmentation models and other multi-touch customer journeys for single point and subscription sales.
• Created company’s five-year marketing plan, leading to business development and growth from pre-revenue $450M in ticket and ancillary sales revenue in only two years.

Dublin, IE

• Managed numerous high-profile accounts, including The Louvre and Versailles in France and His Majesty's Royal Palace in the UK with exclusive access to Vatican City. Operated global marketing for four countries, 11.
• Increased direct consumer sales from Є4M on annual basis to over Є14M with tripled direct consumers.
• Directed cultivation of NexGen website establishment on CMS with updated CRM solutions to drive mobile-first consumers.
• Governed operability of digital marketing team and external agency, managing over $1.5M online advertising budget to enhance total web traffic by more than 50%.
• Fostered and maximized customized sales funnels for direct-to-consumer and wholesale provision network sales processes.
• Operated in liaison with sales, finance, and product teams to devise dynamic pricing program, elevating total revenue and repeat customer involvement by 20%.

• Oversaw pricing processes while targeting noteworthy customers and clients; emphasized organic marketing and enhanced targeted paid marketing development. Aided company in selling lower ticket products, eliminating all.
• Established and executed multi-platform marketing calendar, including promotional strategies for Search Engine Optimization (SEO), PPC, affiliate channels, email marketing, and social media.
• Revamped and designed over a thousand product landing pages and shopping carts to enhance site operability and elevate conversion rates by leveraging analytics and heat mapping.
• Produced apposite sales initiatives to list corporate inventory on Amazon and other online marketplaces.
• Reported and evaluated site traffic and revised queries to assess ROI to develop promotional programs.
• Automated PPC initiatives for live inventory centralized on product category and SKU numbers.

North Miami, Florida, US

Developed integrated marketing and advertising plans for multiple clients in various industries.Designed email marketing campaigns, as well as built email templates and forms to be used with different database segments and sales cycles to drive repeat customer sales leading to more than a 2X increase in LTV.Designed, built and optimized landing pages for.

Miami Beach, FL, US

Designed a sender matrix to maximize customer touch points without sending multiple emails within a specific time frame, leading to an increase deliverability that more than doubled open and click through rates that resulted in higher customer engagement and sales revenue.Implemented company-wide automated email listing program, to easily send out up to.

Miami Beach, FL, US

Used analytics to monitor website performance to grow organic traffic and Alexa rank on multiple client websiteDesigned and implemented initial digital paid traffic programs to align with organic programs that increased quality traffic leading to both higher organic rankings and website revenues.

London, GB

• Train laboratory personnel in the newest test methods for ASTM standards according to up to date procedures published by the American Society of Chemistry.
• Establish a training schedule that affords me the ability to be productive on the floor of a high product volume laboratory.
• Create tailored teaching methods for multiple trainees, in order to get the most from each individual’s strengths while minimizing their weaknesses.

• Test petroleum products using strict ASTM methods to ensure compliance of products. Daily work included GC/MS, SimDis, AA, and Octane’s.
• Cross train other chemists to improve knowledge of all petroleum products.
• Conduct communication between operations, inspectors and clients to ensure deadlines were met.
• Maintain accurate, detailed notes and chemical statistics while working on multiple products.