Director of the Solera Solar Lighting business unit. Off-grid solar lighting is the smart, sustainable solution to many outdoor lighting challenges.

Providing strategic sales & marketing consulting and marketing operations execution advice to the B2B sector, with a focus on industrial, consumer durables, and building products manufacturers. A go-to resource for advisory services in sales organization design, sales operations, B2B branding, and new product commercialization.

Lead national sales effort for start-up entrant in the off-grid, solar-integrated LED lighting category. Cultivate and manage relationships with manufacturer's reps, distributors, specifiers, and contractors while profitably growing sales across all channels. Define channel and sales policy, drive implementation and usage of Salesforce, and develop effective product launch and promotion programs to amplify growth.

Responsible for driving the Lighting Category strategic business plan and implementing all sales, marketing, and business development activities across multiple industry verticals. Lead team of 30+ sales and business development professionals, direct and manage all marketing, development, and training activity relating to regional and segment-specific go-to-market plans.

Led 12-person North American marketing team inclusive of advertising, public & media relations, product management and marketing communications to establish Ply Gem Windows as a new national window brand. Managed annual marketing budget of $11MM. Managed relationships with creative and public relations agencies, CRM and customer database providers. Developed new physical and virtual showrooms designed to facilitate customer engagement, lead generation and partner loyalty. • Led the integration and rationalization of five product brands into two, and launched the Ply Gem Windows brand, creating the leading new construction vinyl window brand in the United States. • Developed strategy and secured funding for pre-IPO “Enterprise Lean” initiative which delivered over $10MM in long-term base cost savings. • Created and sustained a robust content management and social media program to improve customer engagement and loyalty. • Developed and sustained a high performance culture, and continuously improved the window group marketing capabilities via talent development and retention.

Multi-site P&L owner for MW’s $100MM+ wood and composite window and patio door product lines. Performed comprehensive market research to assess product line strengths, gaps and positioning. Eliminated an unprofitable product line and consolidated manufacturing from two sites to one. Developed strategy to move “up-market” into premium, architectural window market. Led market assessment, engineering development, commercialization and launch of new-to-market product line and served as project manager for $7MM capital spend for new equipment in support of product launch. Success in this role led to promotion to VP Marketing position above.

Created and implemented business development strategy and annual profit plans for three early-stage, rapid growth product lines. Directed product development, manufacturing rationalization, marketing communications and product launch activities. Developed strategy to penetrate new distribution and installed dealer channels. Developed complex global supply network encompassing North America, Europe and Asia. Project Manager for transfer of work for low-voltage and standby power enclosures; negotiated exit from 3rd party agreement, built inventory and set up supply chain to produce at lower cost in Mexico which realized cost reductions of $500K.

Developed retail channel growth strategy for a $400MM division of Eaton's electrical group. Led development of product, pricing and packaging strategy, trade marketing programs, merchandising and promotions for all retail channel customers. Key contact for major national home improvement retailers including Lowe's and Home Depot.