Christopher Louie Email & Phone Number

Burbank, Ca, Us

• Develop annual budgets, business planning, and strategic marketing operations, generating +$1.2M/13% in incremental revenue• Establish KPIs, creating clear metrics and actionable reporting at multiple levels of granularity• Prepare weekly business performance reporting, delivering data-driven insights to inform revenue growth strategies and optimize profitability for executives• Synthesize sales data, consumer insights, and industry trends to guide merchandise strategy on assortment, pricing, and promotions• Support the Marketing team in planning, developing, and executing marketing collateral for acquisition and renewal campaigns

Universal City, Ca, Us

• Led analytics for ticket pricing and packaging, increasing per cap consumer spend by +$3.81/3%• Analyzed subscription program performance for Annual Pass, identifying trends and providing insights to improve sales and retention• Developed business case analysis and supported investment decisions with data-backed rationale• Created data visualizations to present insights and key performance metrics to stakeholders

Universal City, Ca, Us

• Managed cross-functional marketing campaigns that boosted revenue by 55% in the Domestic and International Tourist markets• Collaborated with external tourism partners, including Los Angeles Tourism Board, Visit California, and Brand USA on global marketing initiatives, expanding brand presence and reach• Structured the international influencer program, resulting in +150% growth in followers and +60% increase in website traffic• Provided direction and feedback to agency teams, guiding creative development from concept to completion

Universal City, Ca, Us

• Oversaw launch of new online ticketing platform with industry-first dynamic pricing and attendance management features, delivering +$15.9M/14% increase in revenue and +$14.82/13% growth in per cap consumer spend• Supervised a cross-functional team to develop the inaugural Early Park Admission and Preferred Hotel programs to secure advanced ticket purchase commitment that led to +3.9K/176% boost in bookings and +$1.4M/133% growth in revenue• Extracted insights from data to shape program direction, enhancing marketing and operational strategies• Managed creative development timelines, ensuring messaging quality, consistency, and cohesiveness across campaigns

Universal City, Ca, Us

• Delivered +$19.5M/19% revenue growth through the development of strategic marketing plans for Annual Pass, Front of Line, and VIP Experience ticketed products• Developed and executed cyclical offers, driving profit and yield through effective offer timing and segmentation• Built performance dashboards and provided comprehensive reporting• Crafted and presented cohesive data narratives for monthly product review meetings to senior management

Los Angeles, Ca, Us

• Managed financial analysis and analysis for domestic home entertainment packaged and digital goods, leading to more accurate sales forecasts• Partnered with Sales and Marketing teams to evaluate new product launches and quantify the impact of promotional offers• Worked with Finance and IT teams to implement Hyperion Essbase, improving reporting capabilities and streamlining planning processes• Analyzed various data sources to identify emerging brand, channel, and category opportunities

New York, Ny, Us

• Developed financial models to assess the performance of titles in revenue sharing program• Contributed to the development of the annual budget, weekly/monthly forecasts, and long-range plan• Tracked competitive activities, monitored industry developments, and formulated strategic insights• Provided leadership, expertise, and support to senior management for product and market strategies