Christopher Louie Email & Phone Number

Burbank, CA, US

• Develop annual budgets, business planning, and strategic marketing operations, generating +$1.2M/13% in incremental revenue
• Establish KPIs, creating clear metrics and actionable reporting at multiple levels of granularity
• Prepare weekly business performance reporting, delivering data-driven insights to inform revenue growth strategies and optimize profitability for executives
• Synthesize sales data, consumer insights, and industry trends to guide merchandise strategy on assortment, pricing, and promotions
• Support the Marketing team in planning, developing, and executing marketing collateral for acquisition and renewal campaigns

Universal City, CA, US

• Led analytics for ticket pricing and packaging, increasing per cap consumer spend by +$3.81/3%
• Analyzed subscription program performance for Annual Pass, identifying trends and providing insights to improve sales and retention
• Developed business case analysis and supported investment decisions with data-backed rationale
• Created data visualizations to present insights and key performance metrics to stakeholders

Universal City, CA, US

• Managed cross-functional marketing campaigns that boosted revenue by 55% in the Domestic and International Tourist markets
• Collaborated with external tourism partners, including Los Angeles Tourism Board, Visit California, and Brand USA on global marketing initiatives, expanding brand presence and reach
• Structured the international influencer program, resulting in +150% growth in followers and +60% increase in website traffic
• Provided direction and feedback to agency teams, guiding creative development from concept to completion

Universal City, CA, US

• Oversaw launch of new online ticketing platform with industry-first dynamic pricing and attendance management features, delivering +$15.9M/14% increase in revenue and +$14.82/13% growth in per cap consumer spend
• Supervised a cross-functional team to develop the inaugural Early Park Admission and Preferred Hotel programs to secure advanced ticket purchase commitment that led to +3.9K/176% boost in bookings and +$1.4M/133%.
• Extracted insights from data to shape program direction, enhancing marketing and operational strategies
• Managed creative development timelines, ensuring messaging quality, consistency, and cohesiveness across campaigns

Universal City, CA, US

• Delivered +$19.5M/19% revenue growth through the development of strategic marketing plans for Annual Pass, Front of Line, and VIP Experience ticketed products
• Developed and executed cyclical offers, driving profit and yield through effective offer timing and segmentation
• Built performance dashboards and provided comprehensive reporting
• Crafted and presented cohesive data narratives for monthly product review meetings to senior management

Los Angeles, CA, US

• Managed financial analysis and analysis for domestic home entertainment packaged and digital goods, leading to more accurate sales forecasts
• Partnered with Sales and Marketing teams to evaluate new product launches and quantify the impact of promotional offers
• Worked with Finance and IT teams to implement Hyperion Essbase, improving reporting capabilities and streamlining planning processes
• Analyzed various data sources to identify emerging brand, channel, and category opportunities

New York, NY, US

• Developed financial models to assess the performance of titles in revenue sharing program
• Contributed to the development of the annual budget, weekly/monthly forecasts, and long-range plan
• Tracked competitive activities, monitored industry developments, and formulated strategic insights
• Provided leadership, expertise, and support to senior management for product and market strategies