In this tenure, I create engaging, top-tier campaigns that resonate with diverse audiences across all consumer touchpoints, delivering measurable results for clients. I craft compelling content for campaigns, social media posts, and events, using the power of words to captivate and inspire. I handle complex personalities and situations with professionalism and a positive, results-oriented attitude. I present and pitch innovative ideas to clients and account teams whilst developing creative solutions that effectively engage target audiences. With over a decade of experience, I’ve built successful agency experiences with an entrepreneurial spirit and a proactive, can-do approach.* Led a high-performing team to generate, develop, and present innovative, results-driven ideas, driving projects from concept to final delivery with agility and strategic foresight.* Developed both visual and written content and delivered comprehensive creative solutions across various platforms, including mainstream, public-facing brands, activations, and experiential campaigns.* Served as a creative leader and mentor as well as guided a dynamic team of art directors, designers, producers, and experiential specialists to consistently deliver their best work.* Leveraged the power of creativity and strategic thinking to offer actionable insights and creative counsel to both teams and clients, fostering a collaborative, energetic, and goal-driven environment.* Led impactful creative campaigns across experience, entertainment, and change-driven sectors.* Accomplished creative success via strong commercial awareness, ensuring vision aligns with budget/project goals.* Selected to film a series for BBC Three and Delivered 19 years of 360-degree experience across campaigns, partnerships, advertising, branding, and content, embodying the essence of a hybrid creative.

In this tenure, I spearhead executive strategy and consulting at the board level, driving transformation across campaigns, creative output, finance, and sponsorship. I guide fundraising efforts for charitable contracts, focusing on cultivating donor relationships, developing stewardship plans, and expanding corporate outreach. I implement social media, content, and digital strategies to achieve impactful results, and I oversee the development of PR, press, and influencer campaigns.* Oversaw company restructuring, recruitment, and talent acquisition to enhance organisational performance.* Developed and implemented communication strategies, creative restructuring, and new event initiatives.* Sourced committees, pitched ideas, and negotiate and successfully aligned senior management teams with new initiatives, driving cultural change and mitigating risk.* Trained and developed teams, elevating outputs to ensure greater ROI and excellence in delivery.Notable Contracts:* An integral part of the War Child Wassail for War Child UK (2014 - 2023) generating £1.5M in 2023* Philanthropy & Special Events Consultant for Make-A-Wish UK* Creative Director for GES, Global Event Solutions (2019)* Fundraising Project Manager, Battersea Cats & Dogs Home (2019)

I produced events around major public events such as London Fashion Week, Tiffany & Co. for SKATE, the Summer Series with American Express, and Film Four Summer Screen. I led commercial hires and launched significant exhibitions at The Courtauld Gallery, working closely with curators, stakeholders, and committees. I was instrumental and part of the curating teams around highly acclaimed exhibitions, including Dior Illustrated, Tim Walker: Story Teller, Valentino: Master of Couture, and 50 Years of the Rolling Stones.• Managed commercial operations for ticketed events, whilst generating £2M in revenue.• Contributed to the successful delivery of Brazil House for the 2012 London Olympic Games.• Drove new business, theatrical projects, and partnerships to sustain the legacy of Somerset House Trust.• Worked with prestigious clients including Goldman Sachs, Bank of America, Nike, Universal Pictures, and PepsiCo.• Transformed the events department from standard corporate functions to high-end luxury events, increasing revenue by 80% and reducing costs by 90%.