Christopher Pollard Email & Phone Number

US

• A core member of United Healthcare’s Managed Prescriptions leadership team, leading digital initiatives for high value member experiences - currently the end-to-end member experiences for both the Medicare and.
• Leading stakeholders through the process of determining an optimal user experience as well facilitating design discussion from discovery through delivery.
• Quickly acquire detailed understanding of project scope & business requirements, as well as technology constraints and incorporate into proposed experiences.
• Develop user flows, prototypes and wireframes to specify proposed experiences; includes design objectives and rationale, as well as interaction details to facilitate design feedback.
• Present proposed experiences to a range of partners—product managers, business analysts, delivery managers, developers, marketing and Leadership.
• Conduct competitive analyses and heuristic evaluations of current state to validate design recommendations; think creatively about how to get user feedback and nimbly incorporate insights into the development process.

Minneapolis, US

Snowglobe is a digital consultancy that blends service design, evolutionary user experience and content strategy methodologies and next generation social platform technologies to help clients shake-up their digital strategy landscape. We specialize in understanding consumers’ evolving definition of digital ‘value’— as well as the emotional and lifestyle.

Minneapolis, Minnesota, US

• Responsible for the strategy, information architecture and user experience of a reimaged customer account portal on a Salesforce CMS platform. Following a user-centered design approach, the scope of responsibilities.
• Facilitated design discussions from discovery through delivery with designers, content, developers and stakeholder teams.
• Worked with technical teams to propose and define business requirements for the new experience.
• Lead stakeholders through the process of determining an optimal user experience as well as strong, scalable experience for UI/visual design
• Developed the information architecture, user flows and wireframes; collaborated with UI designers and content teams to enhance proposed experiences, including design objectives and rationale.

Richmond, Virginia, US

• Lead multiple-stakeholder teams to create innovative, customer-centric, cross-platform experiences as a subject matter expert for a National Health Insurance Provider and International CPG Manufacture & Retailer.
• Simplify experience complexity through a measurable, human-centered design approach to help clients create transformative digital experiences
• Collaborate with other senior level practitioners and development teams to drive a point of view for end-user facing solutions
• Assess existing experiences for usefulness, usability, visual design, content, and branding and identify strategic opportunities for competitive advantage based on findings
• Identify opportunities to create business value and improve the user experience; organize opportunities into compelling conceptual maps
• Facilitate user scenario planning sessions with both internal teams and clientsPlan and conduct behavioral in-context research; analyze, synthesize, and organize research data into meaningful themes, categories, and.

• Partnered with Kintribute, an image mapping, social networking and sharing app, to help stakeholders identify product’s potential, conduct extensive market research; and determine product requirements, specifications.
• Worked with product owners, stakeholders, development and creative teams to establish the long-term vision and overall project strategy.
• Performed extensive competitor analysis and market positioning explorations.
• Managed product development roadmap from concept to design; prototyping, testing, forecasting, narrative strategy and product marketing.
• Determined iterative changes through user testing, surveys and other UX research techniques.
• Developed product positioning and investor communication strategies.

São Paulo, SP, BR

• Partnered with Mirum to leverage industry and customer insights to provide a roadmap of strategic recommendations and actionable digital solutions to expand medicare and medicaid enrollment for high-profile National.
• Responsible for leading innovative and highly effective digital marketing strategies and integrated solutions.
• Worked collaboratively with team members and client stakeholders to define business objectives, goals and challenges to identify business opportunities and design strategic approaches positioned for success.
• Researched, gathered and evaluated qualitative, quantitative and competitive data to identify and validate opportunities and delivered these insights in compelling and digestible project briefs and recommendations.
• Designed and conducted primary customer experience research in the form of interviews and questionnaires.
• Shaped primary and secondary research findings, competitive analysis, opportunity assessments, financial models, digital road maps, marketing segmentations, integrated marketing plans, social media strategies, process.

Boston, MA, US

• Partnered with Sapient to help guide multiple stakeholder teams create innovative, customer-centric digital (web, desktop, tablet and mobile) experiences for a National Health Insurance Provider on three high-profile.
• Worked closely with product owners, business analysts, project managers, creative, developers and other stakeholders to translate key business requirements and consumer needs into compelling user experiences.
• Performed extensive competitive analysis across multiple touchpoints (healthcare trends, industry leaders and best practices, user engagement and interaction data, competitor strategies) to provide highly informed.
• Utilized User Centered Design methodologies and processes in an agile development environment to make a fundamentally complex application easy to use for the customer.
• Directed and managed UX team to design and execute standout UI (Information Architecture, Interaction Design and Visual Design) to support the application functionality created by back-end developers.
• Created User Responsive Interface prototyping workflows and wireframes for desktop, tablet and mobile using Omnigraffle, Illustrator and Photoshop.

• Provided digital strategy and senior leadership for a 40-person agency. Developed digital, content and social media strategies for client digital initiatives; educated brands by uncovering insights and presenting.
• Championed agency digital integration initiatives that helped the organization strengthen internal digital capability for a variety of industries (retail, automotive, home care, consumer package goods, energy and.
• Drove client digital initiative strategies and vision, with full ownership of creative & brand strategy, business plans, budgets and realization of KPIs.
• Developed digital assets and designed social platform strategies to increase brand recognition, market share and revenue.
• Oversaw market research, competitive analysis, user profiling, ethnographic studies and project planning.
• Directed the design and branding of internal client-centered digital marketing methodology as a member of the executive leadership group.

Plymouth, MN, US

MIMA is the oldest-Interactive Marketing Association in the U.S., and currently serves and inspires more than 1,300 members from agency, corporate, education, non-profit, and freelance environments. Fundamental change in technology and culture have transformed business and it is MIMA’s role to connect, illuminate, and partner with members and guests to.

Minneapolis, MN, US

• Provided digital strategy and client services at Minneapolis-based boutique agency. As a member of senior leadership, was responsible for creative planning, digital content strategy and account development that blended.
• Guided awareness and engagement content strategy for cable news network that generated more than 25,000 high-value digital interactions by social influencers on multiple social media platforms over four days at SXSW.
• Provided integrated customer engagement and activation digital strategy recommendations for Fortune 500 retailer.
• Developed digital strategy for Big Four professional services firm to help increase company-wide awareness and participation in its employee outreach efforts to teach financial literacy to families in the developing.

Minneapolis, MN, US

• Led strategy and management for a multi-discipline creative and strategic services firm driven by the belief that design and marketing should entertain and engage as much as it informs. Developed campaigns for all.
• Combined innovative ideation with emerging technology to create successful brand and customer experiences.
• Created hundreds of campaigns that leveraged existing and emerging media to increase awareness, engagement, and activation of brands, including the corporate rebranding for several multi-million dollar companies.
• Managed internal user experience team that leveraged web and mobile technology to create cutting-edge digital applications.
• Developed web measurement protocols to track KPI indicators that helped clients assess ROI.Management
• Guided the growth of a successful 12-person creative and digital agency.

Ba, History And Political Science

Ba, History And Political Science