A core member of United Healthcare’s Managed Prescriptions leadership team, leading digital initiatives for high value member experiences - currently the end-to-end member experiences for both the Medicare and Employer, Individual & Family customer groups on UnitedHealth Care’s Pharmacy & Prescription consumer retail digital portal.Provide subject matter expertise and experience design direction for a soon-to-be launched digital pharmacy platforms, partnering with product, design, development teams and other stakeholders.Scope covers everything from recommending and managing incremental improvements on the legacy pharmacy platform to providing design leadership on the Managed Prescriptions member journey team - working with stakeholders across the enterprise to reimagine the next generation omnichannel pharmacy experience for members across multiple channels.● Leading stakeholders through the process of determining an optimal user experience as well facilitating design discussion from discovery through delivery.● Quickly acquire detailed understanding of project scope & business requirements, as well as technology constraints and incorporate into proposed experiences.● Develop user flows, prototypes and wireframes to specify proposed experiences; includes design objectives and rationale, as well as interaction details to facilitate design feedback.● Present proposed experiences to a range of partners—product managers, business analysts, delivery managers, developers, marketing and Leadership. ● Conduct competitive analyses and heuristic evaluations of current state to validate design recommendations; think creatively about how to get user feedback and nimbly incorporate insights into the development process.

Snowglobe is a digital consultancy that blends service design, evolutionary user experience and content strategy methodologies and next generation social platform technologies to help clients shake-up their digital strategy landscape. We specialize in understanding consumers’ evolving definition of digital ‘value’— as well as the emotional and lifestyle drivers behind these shifts in cultural values.

Responsible for the strategy, information architecture and user experience of a reimaged customer account portal on a Salesforce CMS platform. Following a user-centered design approach, the scope of responsibilities included ideation of new concepts that addressed usability issues that made the experience simpler for the customer while also addressing critical business objectives to improve measurable KPIs.● Facilitated design discussions from discovery through delivery with designers, content, developers and stakeholder teams.● Worked with technical teams to propose and define business requirements for the new experience.● Lead stakeholders through the process of determining an optimal user experience as well as strong, scalable experience for UI/visual design● Developed the information architecture, user flows and wireframes; collaborated with UI designers and content teams to enhance proposed experiences, including design objectives and rationale.

Lead multiple-stakeholder teams to create innovative, customer-centric, cross-platform experiences as a subject matter expert for a National Health Insurance Provider and International CPG Manufacture & Retailer.● Simplify experience complexity through a measurable, human-centered design approach to help clients create transformative digital experiences ● Collaborate with other senior level practitioners and development teams to drive a point of view for end-user facing solutions● Assess existing experiences for usefulness, usability, visual design, content, and branding and identify strategic opportunities for competitive advantage based on findings● Identify opportunities to create business value and improve the user experience; organize opportunities into compelling conceptual maps● Facilitate user scenario planning sessions with both internal teams and clientsPlan and conduct behavioral in-context research; analyze, synthesize, and organize research data into meaningful themes, categories, and compelling frameworks and behavioral models● Develop evidence-based insights: journey maps, process flows, conceptual diagrams, sketches, wireframes, and prototypes to effectively conceptualize, validate and grow current - and discover unmet - opportunities.● Create personas/segmentations based on research findings; integrate personas with related deliverables such as opportunity maps● Be the 'Voice of the Customer' throughout the organization and ensure it is heard in all decision-making that impacts those interacting with our clients’ experiences

Partnered with Kintribute, an image mapping, social networking and sharing app, to help stakeholders identify product’s potential, conduct extensive market research; and determine product requirements, specifications, production timetable and time-integrated plans for product introduction. ● Worked with product owners, stakeholders, development and creative teams to establish the long-term vision and overall project strategy.● Performed extensive competitor analysis and market positioning explorations. ● Managed product development roadmap from concept to design; prototyping, testing, forecasting, narrative strategy and product marketing.● Determined iterative changes through user testing, surveys and other UX research techniques. ● Developed product positioning and investor communication strategies.

Partnered with Mirum to leverage industry and customer insights to provide a roadmap of strategic recommendations and actionable digital solutions to expand medicare and medicaid enrollment for high-profile National Health Insurance Provider.● Responsible for leading innovative and highly effective digital marketing strategies and integrated solutions.● Worked collaboratively with team members and client stakeholders to define business objectives, goals and challenges to identify business opportunities and design strategic approaches positioned for success.● Researched, gathered and evaluated qualitative, quantitative and competitive data to identify and validate opportunities and delivered these insights in compelling and digestible project briefs and recommendations.● Designed and conducted primary customer experience research in the form of interviews and questionnaires.● Shaped primary and secondary research findings, competitive analysis, opportunity assessments, financial models, digital road maps, marketing segmentations, integrated marketing plans, social media strategies, process and governance assessments, and other strategic deliverables that offered fresh insights for future engagement and transformative solutions.

Partnered with Sapient to help guide multiple stakeholder teams create innovative, customer-centric digital (web, desktop, tablet and mobile) experiences for a National Health Insurance Provider on three high-profile, high-visibility consumer portal projects. ● Worked closely with product owners, business analysts, project managers, creative, developers and other stakeholders to translate key business requirements and consumer needs into compelling user experiences.● Performed extensive competitive analysis across multiple touchpoints (healthcare trends, industry leaders and best practices, user engagement and interaction data, competitor strategies) to provide highly informed actionable recommendations.● Utilized User Centered Design methodologies and processes in an agile development environment to make a fundamentally complex application easy to use for the customer.● Directed and managed UX team to design and execute standout UI (Information Architecture, Interaction Design and Visual Design) to support the application functionality created by back-end developers. ● Created User Responsive Interface prototyping workflows and wireframes for desktop, tablet and mobile using Omnigraffle, Illustrator and Photoshop.● Actively involved in the presentation of iterative concept reviews (designing storyboards, wireframes, high-fidelity, low-fidelity and paper prototypes and Visual Design) to help stakeholders and developers understand application usability before development, during development, at QA and at product launch.

Provided digital strategy and senior leadership for a 40-person agency. Developed digital, content and social media strategies for client digital initiatives; educated brands by uncovering insights and presenting innovative opportunities to drive awareness and engage effectively with their audiences. Applied a user-centric process of immersive client research, competitive analysis, user profiling, ethnographic studies and multi-channel leveraging to achieve value-added outcomes.● Championed agency digital integration initiatives that helped the organization strengthen internal digital capability for a variety of industries (retail, automotive, home care, consumer package goods, energy and manufacturing.)● Drove client digital initiative strategies and vision, with full ownership of creative & brand strategy, business plans, budgets and realization of KPIs. ● Developed digital assets and designed social platform strategies to increase brand recognition, market share and revenue. ● Oversaw market research, competitive analysis, user profiling, ethnographic studies and project planning. ● Directed the design and branding of internal client-centered digital marketing methodology as a member of the executive leadership group. ● Designed and implemented a digital process that clearly outlined expectations for the immersion, discovery, strategy, creative, production and deployment of digital deliverables.● Provided digital marketing leadership to the development team to recommend, design and deploy point-of-purchase, business-consumer and business-business through social, content, paid/earn/owned media, mobile, environmental and digital video tactics.

MIMA is the oldest-Interactive Marketing Association in the U.S., and currently serves and inspires more than 1,300 members from agency, corporate, education, non-profit, and freelance environments. Fundamental change in technology and culture have transformed business and it is MIMA’s role to connect, illuminate, and partner with members and guests to elevate the quality of marketing practiced, the image, and talent available in Minnesota to the rest of the world. Provide executive leadership and guidance for the organization’s marketing, sponsorship, partnership and annual Summit efforts.

Provided digital strategy and client services at Minneapolis-based boutique agency. As a member of senior leadership, was responsible for creative planning, digital content strategy and account development that blended technology and storytelling to deploy awareness and engagement campaigns for a wide variety of B2B and B2C clients that included retail, media, business financial, fitness/recreation, health, not-for-profit and political accounts.● Guided awareness and engagement content strategy for cable news network that generated more than 25,000 high-value digital interactions by social influencers on multiple social media platforms over four days at SXSW.● Provided integrated customer engagement and activation digital strategy recommendations for Fortune 500 retailer.● Developed digital strategy for Big Four professional services firm to help increase company-wide awareness and participation in its employee outreach efforts to teach financial literacy to families in the developing world.

Led strategy and management for a multi-discipline creative and strategic services firm driven by the belief that design and marketing should entertain and engage as much as it informs. Developed campaigns for all forms of media (print, branding, digital, social, video, and mobile) and business categories (including B2B, B2C, finance, technology, education and healthcare.) Responsible for client development, strategic planning, scope definition, creative engagement, project management and service delivery. Oversaw the organization’s management, budget and expenditures of the business. Strategic Strategy● Combined innovative ideation with emerging technology to create successful brand and customer experiences.● Created hundreds of campaigns that leveraged existing and emerging media to increase awareness, engagement, and activation of brands, including the corporate rebranding for several multi-million dollar companies.● Managed internal user experience team that leveraged web and mobile technology to create cutting-edge digital applications.● Developed web measurement protocols to track KPI indicators that helped clients assess ROI.Management● Guided the growth of a successful 12-person creative and digital agency.● Brought in new business and cultivated agency’s roster of clients.● Maintained year-to-year increases in profitability over six years, reaching more than $6 million in total billings.● Created the account management procedures – including proposals, estimates, resource management, time tracking, invoicing and accounts payable.