Promoted to an elevated leadership role with direct responsibilities overseeing RTW category of Neiman Marcus SF CHANEL. Direct the RTW strategy by increasing FA sales penetration, achieving sell-thru targets, maintaining OTB budgets during market buys, and increasing support/rapport from tenured OOHB sellers. Lead the sell-thru growth from 71% ST (2021) to 78% ST (2022) for the Fall Season and 84% ST (2021) to 91% ST (2022) for the Spring Season. Champion and coach on CHANEL’s Vital Behaviors that foster a positive working environment and a culture of feedback, diversity, and inclusion.Increased Voice of Client NPS from 84% (2021) to 91% (2022) through active coaching and development of service deliverables. Actively and effectively worked with host retailer executive leadership to promote partnership and increase brand awareness within Neiman Marcus.

Manage and drive all aspects of ready-to-wear and accessories fashion lease business with analysis, reporting, merchandising, and close partnership with Home Office team.Coach and inspire all members of the boutique to deliver an elevated client experience and lead as a key brand ambassador for the House in a multi-brand retail environment.Manage and maintain client development strategy for Fashion Advisors to increase client retention rates and drive business growth.Provide ongoing training and development for all team members, including CHANEL savoir faire and product details, operational excellence, cross-shop and clientele strategies.Serve as the Boutique Digital Lead by providing constant training and latest updates of CHANEL app tools.Increase cross functional operational efficiency by streamlining product request and coordination through utilization of REQ mail inbox and boutique facilitator contacts.Member of the Fashion Well-Being Task force.

Lead the development of new customers, converting walk-in traffic to clients and brand ambassadors by creating energy, excitement and desire around the product and brand. Currently producing $2.8 million dollar book, ranked #2 in overall sales volume for San Francisco Boutique. Optimize the client experience through providing clients with prompt, professional, warm and courteous service. Build genuine relationships with clients through thoughtful and consistent outreach.

Responsible for increasing sales and driving appointment-based business of Men’s and Women’s RTW collections, handbags, accessories, and timepieces.Build customer loyalty through active client development and follow through including: courtesy and relationship emails, inviting clients back to shop, reactivation, and capture compliance.Consistently meet individual sales goals while exhibiting the Burberry Behaviors and excellent customer service through the Burberry Experience Evaluations all while achieving strong financial targets and KPI metrics including UPT, ATV, AUR, etc.Increased personal business by $500,000 in sales volume in 2014 compared to 2013 year results.Increased overall Digital Store Sales volume by 241.4% in comparison to 2013 results.Increased data capture rate by 90% in comparison to 2013 results.Increased customer retention rate by 30% in comparison to 2013 results.Project leader of Burberry’s digital innovation, aimed at enhancing brand loyalty, projecting the client relationship and increasing sales volume with both the retail and online arenas.Participate and collaborate with other Digital Advisors during monthly regional conference calls to discuss innovative ways to increase digital sales volume within a challenging luxury consumer market.

Embrace and promote the Coldwater Creek philosophy, culture and high expectation of exceptional customer service. Storewide responsibilities including store opening/closing procedures, development of weekly schedules, sales floor leadership, including coaching, selling techniques and proper zone coverage. Develop Leadership Team members to promote growth within the company by implementing training initiatives, providing continuous coaching and succession planning. Monitors performance and provides feedback to Sales Associates through ongoing verbal communication.Maintain integrity of Coldwater Creeks brand identity through flawless execution of corporate visual standards.