Christopher Rago

Christopher Rago Email and Phone Number

Global Alliances and Partnerships, Market Manager @ Build-A-Bear Workshop
St. Louis, MO, US
Christopher Rago's Location
Chicago, Illinois, United States, United States
Christopher Rago's Contact Details

Christopher Rago work email

Christopher Rago personal email

n/a
About Christopher Rago

Accomplished global marketing licensing executive with extensive experience creating marketing partnerships for Fortune 100 companies, including McDonald’s. Excels at negotiating with other top corporate brands and licenses to create compelling marketing campaigns. Works cross-functionally with internal stakeholders to bring campaigns to life. Leverages key relationships across the entertainment industry, including film studios (Disney, Universal, Warner Bros); video game producers (Microsoft, Activision, Nintendo, Sega); and toy companies (Mattel, Hasbro). Recognized as an expert in family and children’s marketing. Highly attuned to pop culture with the ability to forecast trends and deliver creative solutions. Global brand ambassador who contributes to work culture by developing internal social opportunities. Top performer and strategic thinker who leads with integrity, ethics, and enthusiasm.Areas of Expertise:Global Strategic Entertainment Licensing | Branded Licensing Collaborations | Sports and Entertainment Partnerships Marketing Campaigns—Advertising, Digital, and Promotions | Event Planning and Activation

Christopher Rago's Current Company Details
Build-A-Bear Workshop

Build-A-Bear Workshop

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Global Alliances and Partnerships, Market Manager
St. Louis, MO, US
Website:
mcdonalds.com
Christopher Rago Work Experience Details
  • Build-A-Bear Workshop
    Build-A-Bear Workshop
    St. Louis, Mo, Us
    View
  • Mcdonald'S
    Global Alliances And Partnerships, Market Manager
    Mcdonald'S Apr 2017 - Present
    Chicago, Illinois, Us
    Negotiate a portfolio of 25+ annual Happy Meal licensing agreements. Global Lead for all McDonald’s branded retail merchandise. Develop strategy and oversee outbound licensing programs.
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  • Epsilon
    Account Supervisor
    Epsilon Aug 2013 - Mar 2017
    Irving, Texas, Us
    Managed the portfolio of ConAgra brands. Account lead on Kid Cuisine, managing a multimillion-dollar promotional budget. Planned promotional activations across four national programs annually.
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  • Vibes Media
    Account Supervisor
    Vibes Media Apr 2012 - Apr 2013
    Chicago, Il, Us
    Managed 50+ clients across Verizon Midwest, South, Northeast, and West accounts, from concept to execution. Delivered strategic mobile programming and custom mobile web and tablet solutions for their top-tier sponsorships, including NFL, Nike Marathon, Jennifer Lopez, and more. Developed account plans and presented internally to CEO and senior management.
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  • Freelance
    Freelance Marketing Consultant
    Freelance Sep 2009 - Apr 2012
    Worked on project-based long- and short-term assignments for agencies on behalf of their clients in event marketing, strategy, and account management.
  • Hh Advertising
    Account Supervisor
    Hh Advertising Sep 2007 - Mar 2009
    North Miami, Fl, Us
    Clients: Sandals and Beaches Resorts: Developed licensing and advertising campaigns for resort strategic partners such as Sesame Workshop, Xbox, AARP, Binney and Smith (Crayola), and more.
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  • Equity Marketing
    Marketing Director, Account Services, Burger King
    Equity Marketing May 2005 - Dec 2006
    Onsite agency lead for Burger King corporate marketing. Led strategy, negotiations with promotional partners, and calendar planning. Led cross-functional agency partner team on campaigns.
  • Ogilvy
    Director, Entertainment Marketing
    Ogilvy Nov 1997 - May 2005
    New York, Ny, Us
    Ogilvy (Formerly 141 Worldwide, Davidson Marketing): Clients: Kraft Foods, S.C. Johnson, Oscar Mayer, Motorola, Microsoft, 7Up, and Jim BeamDepartment Head for all entertainment licensing and promotional partnerships. Identified and negotiated sports and entertainment promotional partnerships. Led a team of two.
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  • Virtual World Entertainment
    Regional Marketing Manager
    Virtual World Entertainment Jul 1995 - Sep 1997
    Kalamazoo, Michigan, Us
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  • Universal Studios Hollywood
    Promotions Coordinator
    Universal Studios Hollywood Feb 1992 - Jun 1995
    Universal City, Ca, Us
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  • Caesars Entertainment, Inc.
    Public Relations Specialist
    Caesars Entertainment, Inc. May 1991 - Jan 1992
    Las Vegas, Nv, Us
    View

Christopher Rago Skills

Advertising Integrated Marketing Relationship Marketing Sponsorship Marketing Strategy Marketing Digital Marketing Strategic Partnerships Mobile Marketing Public Relations Social Media Marketing Strategy Promotions Brand Development Digital Strategy Marketing Communications Brand Awareness Entertainment Interactive Marketing Online Advertising Email Marketing Digital Media Brand Management Management Business Development Creative Direction Event Planning Online Marketing Creative Strategy Partnership Marketing Sports Marketing Direct Mail Guerrilla Marketing Marketing Management Brand Architecture Experiential Marketing Event Marketing Licensing Copywriting Mobile Advertising Content Strategy New Business Development Contract Negotiation Contract Negotiations Sports

Christopher Rago Education Details

  • Syracuse University
    Syracuse University
    Public Relations At Si Newhouse School Of Public Communications

Frequently Asked Questions about Christopher Rago

What company does Christopher Rago work for?

Christopher Rago works for Build-A-Bear Workshop

What is Christopher Rago's role at the current company?

Christopher Rago's current role is Global Alliances and Partnerships, Market Manager.

What is Christopher Rago's email address?

Christopher Rago's email address is ch****@****lds.com

What schools did Christopher Rago attend?

Christopher Rago attended Syracuse University.

What skills is Christopher Rago known for?

Christopher Rago has skills like Advertising, Integrated Marketing, Relationship Marketing, Sponsorship, Marketing Strategy, Marketing, Digital Marketing, Strategic Partnerships, Mobile Marketing, Public Relations, Social Media Marketing, Strategy.

Who are Christopher Rago's colleagues?

Christopher Rago's colleagues are Cian Bierd-Hughes, Abigail Mcintosh, Darwin Reganit, Paula Rodriguez, Rahman Eddington, Jack Dutschke, Laquita Wright.

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