Christopher Ratcliffe Email and Phone Number
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Hands-on executive leader with over 20 years of marketing and operational experience focused on large cap, mid-cap and start-ups - enterprise software and systems businesses with annual revenues ranging from less than $20M to $20+Bn. Extensive C-level experience in new-platform introductions including – cloud, software-defined everything, SAAS, systems software, storage software, data protection software, security software and application integration software. I came to Silicon Valley as an engineer who had moved into services and then onto product management and marketing. In the intervening 25 years, I have gained extensive experience in all aspects of marketing to become a trusted, company-first leader who expertly develops and trains teams that consistently exceed expectations. I have the ability to thrive in anything from start-ups to Fortune 500 environments. Specialties: End-to-end Product Marketing & Management, Enterprise Software, Strategic M&A, New Product Introductions, Market Creation, Rapid Growth, Scaling, TurnaroundsAreas of expertise: Strategic Marketing | Business Development | Brand Activation | Digital Marketing | Product Launches | Demand Generation | Advertising | Storytelling | Social Media | Event Strategy Media Relations | M&A Strategy and Process | Client Relations | Product Positioning and Messaging | Competitive Analysis | Analyst Relations | Product Management | Content Creation and Curation | Content Strategy | Analytics Driven Sales Plays | Broad International Experience | Deep Existing Press, Analyst & Customer Relationships
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PrincipalAdventures In TechnologyCarmel-By-The-Sea, Ca, Us
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Vp Products & SolutionsWeka Jun 2024 - PresentCampbell, California, Us -
PrincipalAdventures In Technology Aug 2017 - PresentMonterey, California, UsMarketing consultancy and CMO services for technology-centered companies in multiple markets including AI, entertainment, robotics, satellite internet and private aviation.
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Amd Networking Technology & Solutions GroupAmd Jun 2022 - May 2024Santa Clara, California, UsI lead marketing for the AMD Networking Technology & Solutions Group, formerly known as AMD Pensando. I am focused on all aspects of marketing and company integration as part of AMD's $1.9Bn acquisition of Pensando Systems in addition to broader AMD activities and products in the networking space including low latency and AI networking products. -
CmoPensando Systems Mar 2019 - Jun 2022Milpitas, California, UsRecruited by founders and Board of Directors to bring early stage startup out of stealth and own all aspects of marketing including brand and creative, product marketing, communications, GTM, events, AR/PR, digital, and field/channel marketing.Drove >$179M Series C funding round, $0-$100M in first two years shipping product and Series D funding round which became $2Bn acquisition by AMD. Customers included Microsoft Azure, Oracle Cloud Infrastructure, IBM Cloud, Goldman Sachs, VMware, NetApp, and HPE.Won multiple product awards in addition to broad digital, print and broadcast coverage in both traditional and new media coverage.Multiple positive analyst reports and awards. -
Chief Marketing OfficerN.Io Jan 2017 - Aug 2017CMO for an early-stage startup, responsible for all marketing including brand, PR/AR, GTM, messaging and marketing materials.
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Cmo & Svp, Dell Emc Core TechnologiesDell Emc Oct 2014 - Jan 2017Round Rock, Texas, UsGlobal marketing leader for an $18+ billion portfolio of primary storage and data protection solutions encompassing the award-winning VMAX, VNX, Unity, XtremIO, VPLEX, and Data Domain platforms in addition to an extensive systems management, availability, and archive on-premise and SaaS portfolio.• Combined multiple disparate product organizations – delivering simplified cross-portfolio branding and product positioning for EMC field sales & marketing in addition to multiple customer segments, reducing operational costs and growing revenues/market share in a declining market.• Defined a new model for rapid delivery of cross-portfolio solutions based on customer and sales demand for an enterprise-class CyberSecurity solution, delivering >$70M in incremental revenue within 6 months.• Managed the integration of multiple acquisitions into the overall storage portfolio including XtremIO, Mozy, Spanning, Maginatics.• Merged the EMC and Dell storage product portfolio as part of Dell’s acquisition of EMC. -
Vp Of Marketing, Advanced Software DivisionDell Emc Dec 2012 - Oct 2014Round Rock, Texas, Us
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Executive Director, Global Marketing, Strategy And Planning - Public And Large EnterpriseDell Emc Dec 2011 - Dec 2012Round Rock, Texas, UsResponsible for delivering all outbound marketing, demand generation and sales enablement programs for Dell’s Public and Large Enterprise businesses (FY12 revenues of >$35 billion). • Delivered global quarterly sales programs that drove >20% of worldwide product revenues.• Developed global branding program and rollout campaign to define Dell’s point of view in the enterprise.• Creative Director for sales and customer-facing events including Dell World and Dell WW Sales Training.
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Executive Director, Global Messaging And Marketing ProgramsDell Emc Jan 2009 - Nov 2011Round Rock, Texas, UsCharged with delivering all global messaging and social media programs for Dell’s Public business (FY10 revenues of >$15 billion). • Developed global messaging programs defining Dell’s point of view and solutions in all public segments.• Initiated and drove a complete redesign and content refresh on the Dell Public web properties delivering revenue per visit increases of over 180%.
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Director, Solutions And Services MarketingDell Emc 2008 - Jan 2009Round Rock, Texas, UsWorldwide marketing leader for Dell Solutions and Services products including virtualization, systems management, Green IT, Cloud Computing, Operating Systems, and associated partnerships.• Developed marketing strategy and campaigns for Dell’s Solutions and Services portfolio delivering media coverage with Opportunity-To-See (OTS) rates averaging over 40 million per announcement.• Managed the rebranding of the Dell Services portfolio including the incorporation of three new acquisitions, increased Dell SaaS revenues by more than 400%.
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Director Of Marketing, System SoftwareSun Microsystems Apr 1997 - 2007Palo Alto, Ca, UsGlobal product marketing and product management for all of Sun’s System Software products.- Achieved 140% of corporate growth target and 124% of OEM revenue goals. - Delivered programs that exceeded annual target for downloads by 88% and registered systems by 116%.- Secured more than 8 million registered licenses, including 98% of the Fortune 100 and 85% of the Fortune 500.- Increased Direct SaaS revenues by more than 300% and OEM revenues by 50%.- Received the eWeek Excellence Award, Network Magazine Innovation Award, a Webby Honoree, the Technology Innovation Award from the Wall Street Journal, and a Codie. -
Product ManagerSco, Inc. 1995 - 1997UsProduct Manager for Desktops, UnixWare. -
European Support ManagerIxi Ltd. 1992 - 1995Pre- and Post-sales support and consultancy for UK-based software developer IXI Ltd.IXI Limited was a Cambridge, UK-based software company founded in 1988. The company was a supplier of windowing software for Unix, supporting all the popular UNIX platforms of the time.
Christopher Ratcliffe Skills
Christopher Ratcliffe Education Details
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The Manchester Metropolitan UniversityInformation Technology
Frequently Asked Questions about Christopher Ratcliffe
What company does Christopher Ratcliffe work for?
Christopher Ratcliffe works for Adventures In Technology
What is Christopher Ratcliffe's role at the current company?
Christopher Ratcliffe's current role is Principal.
What is Christopher Ratcliffe's email address?
Christopher Ratcliffe's email address is ch****@****ing.com
What is Christopher Ratcliffe's direct phone number?
Christopher Ratcliffe's direct phone number is +120664*****
What schools did Christopher Ratcliffe attend?
Christopher Ratcliffe attended The Manchester Metropolitan University.
What skills is Christopher Ratcliffe known for?
Christopher Ratcliffe has skills like Product Marketing, Enterprise Software, Strategy, Competitive Analysis, Marketing Strategy, Product Launch, Marketing, Cloud Computing, Go To Market Strategy, Strategic Planning, Business Development, Sales Enablement.
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